Singapore – Mana Partners, the global gaming and esports venture builder, has appointed Matthew Zatto, former chief executive officer at hybrid consulting firm Travel Intelligence Partners, to be its new chief commercial officer.

Mana Partners is a trading, technology, and asset management firm launched last year which constitutes a brand consultancy, technology development, and industry investments. The venture builder aims to help brands, startups, and rights owners to unlock new communities and opportunities through partnerships and programs.

Based out of Singapore, Zatto, for the new role, will be developing new revenue streams and commercial partnership opportunities in order to expand the company across SEA. He will be joining a diverse founding team that includes some of the region’s most experienced industry leaders, namely, Jamie Lewin, the managing partner and chief strategy officer at Mana Partners, and Mike Kang, the company’s managing partner and chief operating officer. 

Zatto brings with him over 14 years of experience in martech and advertising across a variety of sectors. Aside from his former role at Travel Intelligence Partners, Zatto has also previously worked as the vice president of sales at global permissioned data and verified identity firm Adara. Some of his past roles also include being the destination marketing sales manager for SEA at travel company TripAdvisor, and being the sales and business development lead at Wildfire Interactive, the social media SaaS platform that was acquired by Google.

Zatto commented he is excited to be joining the Mana team at such a tipping point in the gaming and esports growth story. 

“I believe Mana Partners has a novel business model and tremendously talented management team that uniquely positions us to capitalize on the opportunity in SEA and beyond. As the ecosystem evolves, I believe Mana Partners can be the economic catalyst in the gaming and esports industry,” said Zatto.

Meanwhile, Lewin believes that Zatto will be bringing invaluable experience in scaling high-growth and innovative businesses across the region and his commercial acumen, adaptability, and quenchless enthusiasm will undoubtedly set them up for success in driving the business forward.

“At Mana Partners, we bring the uniquely diverse experience of our people – within game developers, publishers, esports producers, brands, media agencies, and technology companies – to brand challenges,” noted Lewin.

In the coming months, the company has announced that it plans to develop and launch proprietary technologies and rapidly grow the business across SEA before further expansion into North America and Europe.