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Platforms Featured APAC

Marriott Bonvoy ties with ONE Esports to launch new variety talk show series, ‘Gamer’s Paradise’

Singapore – Marriott Bonvoy, Marriott International’s award-winning travel program and marketplace, has partnered with ONE Esports, an esports media subsidiary of ONE Championship (ONE), to launch ‘Gamer’s Paradise’, a 15-episode variety talk show series. This all-new programme will feature content that celebrates the diversity of gaming and esports culture across Indonesia, Japan, Malaysia, the Philippines, South Korea, and Singapore, as well as Thailand, and Vietnam.

‘Gamer’s Paradise’ will feature the best esports athletes, gaming and influencer talent, and industry experts. Its episodes will centre on a theme, from deep dives into popular gaming titles to explorations of broad industry trends. Each episode will be broken down into five engaging segments, namely ‘The Pulse’, which features a panel of experts and gaming celebrities discussing the hottest gaming and esports topics, ‘Hero Story’ (Stories of Inspiration), an in-depth interview with Asia’s favourite esports heroes and personalities, and ‘Gamer’s Haven’ (A Day Away From The Game), a day of relaxation using Marriott’s facilities, offering esports personalities and gaming celebrities a much-needed break, as well as ‘Side Quest’, a feature on the best video game worlds in history, and lastly, ‘House Party’, where hosts and guests that appear on the episode will participate in a variety of geek-themed party games.

The programme will be hosted by popular ‘Super Host’ and emcee Eri Neeman and ONE Esports’ MikaFabs. Neeman has hosted several premiere esports events and tournaments such as the ESL One Birmingham 2019, ESL One Manila 2016, Manila Masters, and REV Major, while MikaFabs is a writer, producer, and esports host, who has hosted international tournaments for Valorant and League of Legends: Wild Rift.

Moreover, fans can also expect to catch their favourite gaming and esports talent on the series and stand to win prizes from Marriott Bonvoy by engaging with the show online. Program guests include League of Legends player Teddy from Korean esports team Kwangdong Freecs; Dota 2 personality and host Sheever; Japanese Street Fighter player Kawano; and Mobile Legends: Bang Bang players Edward and OHEB from Filipino esports team Blacklist International; amongst others.

Carlos Alimurung, CEO of ONE Esports, shared that the goals for Gamer’s Paradise are to celebrate esports, provide our audience with deep insights into the ecosystem and community, and share the stories of gaming and esports heroes who ignite the world with strength, hope, dreams, and inspiration.

“The series will highlight Marriott Bonvoy’s portfolio of properties across Asia. Marriott Bonvoy is the perfect travel program for the gaming and esports fan, whose lifestyle consists of frequent travel,” said Alimurung.

Meanwhile, Julie Purser, Marriott International’s vice president of marketing, loyalty & partnerships for APAC, commented that they have teamed up with ONE Esports on Gamer’s Paradise to bring Marriott Bonvoy’s expression of good travel in both virtual and physical settings to gamers across the region. 

“This series is rooted in travel, and we hope to showcase how the digital and gaming worlds draw inspiration, energy, and community from the transformative power of travel. There has been great synergy working alongside ONE Esports to execute this project together and we are confident Gamer’s Paradise will be a thrilling spectacle that inspires audiences,” said Purser.

‘Gamer’s Paradise’ will premiere across ONE Esports’ digital channels, including Facebook, Twitch, YouTube, and AfreecaTV, on 4 July 2022 at 8.30 PM SGT. The program will air in English every Monday, with subtitles in Bahasa Indonesia, Bahasa Melayu, Japanese, Korean, Tagalog, Thai, and Vietnamese.

In June 2022, ONE Esports has been appointed as the official media partner for League of Legends Champions Korea (LCK). The League of Legends tournament is organised by League of Legends Champions Korea Limited, a wholly-owned subsidiary of Riot Games Korea Limited.

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Marketing Featured Southeast Asia

Marriott Bonvoy, Bali.com team up for one-stop platform for Bali travel arrangements

Bali, Indonesia – As the Indonesian province of Bali gears up for reopening to tourists this year, Marriott International’s loyalty program Marriott Bonvoy and tourism gateway Bali.com have teamed up for a one-stop platform where travellers can book a travel arrangement to Bali under one platform.

Through the partnership, selected Marriott Bonvoy resorts in Bali and Bali.com will be offering a one-stop booking journey that includes a vacation accommodation and express travel visa on Marriott.com, or the destination platform. The express travel visa application process will be facilitated by Bali.com.

In addition, Marriott Bonvoy Members will enjoy 10% off the express travel visa application fee should they wish to make their own visa arrangements with Bali.com.

Ramesh Jackson, area vice president for Indonesia at Marriott International, said that they have always been a firm believer in the advancement of travel recovery, and with the re-opening of Bali to international guests, they are excited to work with Bali.com.

“We can identify that travel in this day and age is no longer what it used to be. With so many options on information channels and sources, it can be confusing and time consuming for travellers to navigate through reliable information. That is why we felt it was important to provide guests with a one click travel solution. This alliance is designed to provide guests with a worry-free seamless booking journey for their mandated quarantine stay with the option of a travel visa packaged together under Marriott’s integrated platform,” Jackson said.

Meanwhile, Michael Strobel, founder at Bali.com, commented that travellers are craving well-researched and reliable information and travel partners, hence they are extremely happy to be part of this campaign and to cooperate with Marriott Bonvoy resorts in Indonesia, in providing travellers with a transparent quarantine package and a booking experience that includes the e-visa.

“Bali.com is determined to play a supporting role in facilitating the return of tourists to Bali and Indonesia overall. We had a few million visitors on Bali.com during the pandemic who were looking for information about travel and visa regulations since Indonesia closed its borders in March 2020,” Strobel said.

He added, “The interest in Bali is still strong and people want to come back. We understand the importance during these uncertain times, to provide absolutely reliable information and guide and assist our visitors to take informed choices so they can enjoy a great holiday the moment the opportunity arises to visit Bali again.”

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Platforms Featured Southeast Asia

ONE Esports to launch esports talk show with Marriott Bonvoy in 2022

Singapore – Esports media company ONE Esports has shared in a press release that it is planning to launch an esports talk show by 2022, in partnership with Marriott Bonvoy, Marriott International’s travel program.

Aside from the talk show, the partnership will also see Marriott Bonvoy focusing on expanding its reach to engage esports fans in Singapore and Malaysia via local Mobile Legends: Bang Bang community tournaments.

Aside from the global hotel brand, ONE Esports has also forged a tie-up with top insurance company FWD, to sponsor its Mobile Legends Professional League Invitational 2021 in Indonesia, where the top teams across SEA will compete to be the region’s best. 

Through this, the esports media company will also feature the insurance company on its website, as well as create custom content for the brands’ flagship app, FWD Moments.

ONE Esports has been bolstering its media collaborations. The said partnerships follow the company’s recent tie-up with top online food and grocery delivery platform foodpanda, to create a new multi-part docuseries on esports called ‘Heroes of the Game’, which tackles the ‘ONE Esports Dota 2 Singapore Major’ event held in March this year.

Carlos Alimurung, ONE Esports’ CEO, noted that these partnerships will grow the esports ecosystem, and reaffirm ONE Esports’ commitment to scale esports globally with the world’s best brands. 

“We are thrilled to have these partners join us in our mission to share and celebrate the stories of esports heroes who ignite the world with strength, hope, dreams, and inspiration,” said Alimurung.

Meanwhile, Julie Purser, the VP of marketing, loyalty and partnerships at Marriott International APAC, shared, “Marriott Bonvoy has evolved from a rewards program to an immersive and inclusive travel program, and we look forward to collaborating with ONE Esports to bring our expression of good travel in both virtual and physical settings to gamers across the region.”