Tag: Marketing
IG makes winning investment in AI and future-proof identity solutions for efficiency and performance
This case study delves into IG’s challenges and its strategies to solve them with its partnership with Yahoo as it leveraged technology and identity solutions to reach niche users
This year, WinterFest takes a fresh approach as HKTB gives iconic city sights a festive makeover.
Spotify has released portraits of Vietnam’s top artists at hair salons, allowing fans to adopt their styles. The initiative was launched in collaboration with creative agency Happiness Saigon.
Dating app Tinder has activated a real-life ‘Passport’ portal connecting people in Thailand and Vietnam.
Global investment company EQT Private Capital Asia has completed its acquisition of property technology company PropertyGuru Group Limited by BPEA Private Equity Fund VII.
German insurance company Allianz has scrapped its bid to acquire insurance company Income Insurance Limited after the government intervened to hinder the transaction.
BeLive Technology, a live commerce and shoppable short video provider, is collaborating with DigiLive, a technology and media player in Vietnam. The partnership aims to create interactive content for consumers and brands in Vietnam.
Klook, a travel services and experiences platform, is promoting travel security in its latest campaign for its insurance arm Klook Protect with creative agency The Secret Little Agency (TSLA).
Mobile services provider Smart Communications, Inc. under PLDT Inc. has collaborated with computer software company Adobe and software and services provider Amdocs to elevate its customer experiences.
Singapore marketers’ campaign results are at risk due to data complacency, with 40% struggling with their data strategies, according to a Yahoo DSP report.
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