Tag: Marketing
The pharmacy’s new brand positioning, ‘the heart of health and beauty,’ highlights its expertise in both health and beauty.
More than half of Singaporean consumers are eyeing to buy luxury during the holiday sales, a research from technology company LoopMe reveals.
In an exclusive interview with MARKETECH APAC, Simeon shares how he is transitioning to his new role and leading the new Burson team to create a clear positioning for the agency in the market.
With over 30 Korean beauty, fashion, and lifestyle brands, the new store features products curated for Singaporeans.
Maxim's Group (Maxim’s) has unveiled its collaboration with 7-Eleven to create the innovative canned ‘Coffee BOB,’ a craft beer crafted from upcycled coffee grounds sourced from daily operations at 7CAFÉ.
Marketing agency 72andSunny has appointed Wesley Hawes as chief creative officer in Australia and New Zealand (ANZ).
Singtel, a telecommunications group in Singapore, has released film campaign ‘Lights Out’ promoting a sense of community and neighbourhood in time for the Deepavali festival.
After a competitive multi-agency pitch, Shriram Finance has appointed PHD India, part of Omnicom Media Group, as its agency on record to oversee its integrated media mandate, with services managed from PHD’s Mumbai office.
‘The Gift of Disney Cruise Line at Jewel’ event will run from Nov. 8, 2024 to Jan. 2, 2025 at Canopy Park, Jewel’s topmost floor.
To effectively engage the influential Mainland Chinese expat demographic in Hong Kong and drive growth, brands must implement culturally attuned strategies, as outlined in a recent whitepaper by EternityX.
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