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Tag: Marketing

How Skyro demonstrates adjustable loan offerings through tongue-in-cheek billboard campaigns via GIGIL
How Skyro demonstrates adjustable loan offerings through tongue-in-cheek billboard campaigns via GIGIL
Posted on December 27, 2024
by Aliza Carmona
In an exclusive interview with MARKETECH APAC, Alvin Adriano, GIGIL’s new associate creative director, talks about how the creative billboards sprung from a simple concept and propelled Skyro’s message to unexpectedly more audiences. 
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Max teams up with PLDT Home to provide entertainment to customers in PH
Max teams up with PLDT Home to provide entertainment to customers in PH
Posted on December 26, 2024
by Aliza Carmona
Streaming service Max has launched a content partnership with digital services provider PLDT Home to provide entertainment to more customers in the Philippines.
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BDO forges partnership with Mober to finance its electric vehicles for eco-friendly logistics
BDO forges partnership with Mober to finance its electric vehicles for eco-friendly logistics
Posted on December 26, 2024
by Aliza Carmona
BDO Unibank, Inc. has forged a partnership with logistics provider Mober to finance its new electric vehicle trucks and promote eco-friendly logistics.
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SingPost terminates three senior executives following probe into whistleblowing report
SingPost terminates three senior executives following probe into whistleblowing report
Posted on December 26, 2024
by Aliza Carmona
Singapore Post Limited (SingPost) has terminated the employment of its group chief executive officer (GCEO), group chief financial officer (GCFO), and chief executive officer of its international business unit operations (CEO-IBU) following a probe into a whistleblowing report of breaching the company’s...
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Blue Totem Communications promotes Jo-Ann Teo, Eileen Kang, Colin Lau for agency growth
Blue Totem Communications promotes Jo-Ann Teo, Eileen Kang, Colin Lau for agency growth
Posted on December 23, 2024
by Aliza Carmona
Blue Totem Communications (BTC), an independent public relations and communications agency, has recently promoted Jo-Ann Teo to senior consultant and Eileen Kang to associate consultant in an effort to drive agency growth.
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complan-mullenlowe-lintas-creative-mandate
Lowe Lintas wins creative mandate for India's iconic nutritional brand Complan
Posted on December 23, 2024
by Aliza Carmona
This collaboration aims to strengthen Complan’s market position, enhance its relevance, and drive innovation while continuing its legacy of trust, quality, and performance.
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samsung-cheil-india-AR-christmas-campaign
Samsung India redefines holiday fun with interactive AR campaign featuring Galaxy Tab S10 Ultra
Posted on December 23, 2024
by Aliza Carmona
Samsung has joined forces with Cheil India to launch an augmented reality (AR)-powered print campaign, highlighting the innovative ‘Sketch-to-Image’ feature of the Samsung Galaxy Tab S10 Ultra just in time for the holiday season.
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Travel Alliance to launch cross-border rewards programme with Grab, Trip.com partnership 
Travel Alliance to launch cross-border rewards programme with Grab, Trip.com partnership 
Posted on December 20, 2024
by Aliza Carmona
Travel Alliance is set to launch a cross-border telco rewards programme for its customers with ride-hailing and delivery company Grab and travel brand Trip.com.
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Senoko Energy, ABrandADay offers plushies in lockers through activation with Pick Network, Target Media
Senoko Energy, ABrandADay offers plushies in lockers through activation with Pick Network, Target Media
Posted on December 20, 2024
by Aliza Carmona
Energy provider Senoko Energy, in collaboration with creative consultancy ABrandADay, is giving away its pineapple plushies to eligible homeowners in a locker activation launch. 
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bantex-brand-refresh-indonesia-1
Bantex strengthens market position with product line expansion, brand refresh
Posted on December 20, 2024
by Aliza Carmona
To strengthen its position as a high-quality, mid-to-high-end stationery brand, Bantex has unveiled a comprehensive brand refresh alongside a significant expansion of its product line in Indonesia.
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