Tag: Marketing
Bangkok, Thailand – New Zealand supplements brand BioActive+ launched its Valentine’s Day celebrations with an in-person activation at Siam Square One. The event also marked the launch of the brand’s new Concentrated Liquid Gluta. The event featured performances, giveaways, a photobooth zone, and exclusive...
Singapore – Simmons has reappointed The Secret Little Agency as its regional creative partner following a closed-door pitch involving several agencies. The mattress brand said the Singapore-based remit will cover integrated campaigns across Southeast Asia, with plans to expand into Thailand, Malaysia,...
Brunei – Independent advertising agency Moonfolks has touched down in Bandar Seri Begawan, Brunei, marking it as one of the first international agencies to establish a presence in the country. The agency’s launch on 23 February coincides with Brunei’s National Day, commemorating the country’s 42nd year...
Melbourne, Australia – Australian retail media company Zitcha has appointed Steve Biddle as chief commercial officer, as the business expands across key markets. Biddle joins the company after 14 years at Meta, where he most recently served as director of retail media network strategy and solutions....
At the NEXT Awards Malaysia 2025, MR. DIY not only secured the Brand of the Year Grand Prix but also walked away with a total of 17 trophies, including Gold for Most Innovative Brand Awareness Campaign and Most Innovative Event Marketing Campaign, alongside multiple Silver and Bronze wins. Adding to...
Kuala Lumpur, Malaysia – Astro Malaysia has tapped Naga DDB Tribal to launch its Chinese New Year initiative, titled “All Right! Kudada,” aimed at engaging Malaysian Chinese households during the festive season. Anchored on the theme “Spark New Celebration, Find New Joy,” the effort seeks to reposition...
Bangkok, Thailand – True Corporation has partnered with Myanmar-based entertainment platform Mahar to offer Myanmar digital content to subscribers in Thailand, targeting the country’s migrant community. The collaboration will allow users in Thailand to access Mahar’s catalogue of films, television series...
Bangkok, Thailand – Krungthai Card (KTC) has partnered with Bangkok Dusit Medical Services (BDMS) to launch a wellness campaign titled “The Journey Within”, aimed at promoting healthcare services in Thailand. The collaboration links KTC’s financial services with BDMS’ healthcare network, including BDMS...
Rather than staging a conventional beauty product launch, the activation positioned hair care within the broader context of confidence and lived realities.
Bangkok, Thailand – Lotus’s has opened Lotus’s Oasis Pattanakarn 30, a new community mall in Bangkok’s Pattanakarn 30 area, expanding the lifestyle-focused retail portfolio of parent company CP AXTRA. The development adopts a pavilion concept built around a Lotus’s Go Fresh supermarket. The project targets...
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