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Tag: Marketing

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FCB SHOUT announces strategic appointments to creative, brand management, operational talent roster
Posted on October 3, 2023
by Teddy Cambosa
FCB SHOUT recently made important strategic hires and promotions in its operations, creative, and brand management divisions, which took effect in September 2023.
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Maybank Singapore appoints Arena Media Singapore as media agency of record
Maybank Singapore appoints Arena Media Singapore as media agency of record
Posted on October 3, 2023
by Teddy Cambosa
Following the appointment, Arena Media Singapore will be spearheading Maybank Singapore’s integrated and digital media planning and buying strategies, aiming to enhance brand presence and facilitate meaningful consumer engagement.
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Fintech firms dominate 2023 list of top start-up companies in Singapore: report
Posted on September 29, 2023
by Aliza Carmona
Eight start-up companies in fintech or fintech-related businesses occupied the spot in the latest ‘2023 LinkedIn Top 10 Singapore Startups List’, showing the rising trend of fintech firms in the country.
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Viddsee co-founder Derek Tan steps down from executive role
Viddsee co-founder Derek Tan steps down from executive role
Posted on September 29, 2023
by Teddy Cambosa
Despite stepping down from his executive role, Tan will continue leading Viddsee's future with his tenure and experience from his previous role, guiding the company strategically as a non-executive director.
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Nativex named official marketing agent for Baidu
Posted on September 29, 2023
by Teddy Cambosa
With Nativex's integration, Baidu's advertising platform will have access to a higher level of innovation from a global marketing authority. Nativex is in a good position to take full advantage of its progress in global localization. Nativex is offering assistance by leveraging their capabilities in...
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LG reminds everyone to embrace optimism in new ‘Life’s Good’ global campaign
Posted on September 29, 2023
by Aliza Carmona
Multinational electronic company LG Electronics (LG) has launched its latest motivational brand film that highlights the importance of optimism to communicate the true meaning of the brand’s ‘Life’s Good’ message.
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Malaysia’s Securities Commission, SME Corp sign MoU to create 200 capital market-ready MSMEs
Malaysia’s Securities Commission, SME Corp sign MoU to create 200 capital market-ready MSMEs
Posted on September 28, 2023
by Teddy Cambosa
The three-year MoU paves the way for mutual cooperation in building a strong pipeline of capital market-ready MSMEs, which also includes enhancing their sustainability and corporate governance awareness and readiness.
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Icon Agency makes senior appointments to boost presence and digital capabilities
Posted on September 28, 2023
by Aliza Carmona
Icon Agency has announced three senior appointments, with Dr. Jason Guo as the new chief technology officer, Andrew Mackay as executive director of digital, and Isaac Townsend as lead developer, to strengthen its presence and bolster its digital capabilities in Australia.
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Around 73% of influencers take to Instagram to support Australian Indigenous Voice referendum
Around 73% of influencers take to Instagram to support Australian Indigenous Voice referendum
Posted on September 27, 2023
by Teddy Cambosa
The past three months have seen 1,773 posts on Instagram about the referendum, shared by a total of 805 influencers, reaching over 4.5 million people. 87.5% of the Instagram posts supported the referendum and only 2.5% were against it. 
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Asia United Bank is set to improve cross-border digital payments with Alipay+ offering expansion
Posted on September 27, 2023
by Teddy Cambosa
Tourists can now use their home country's e-wallets to pay for a variety of purchases connected to tourism, retail, food and beverage (F&B), entertainment, and attractions within the Philippines as the market grows. This includes Alipay (Chinese mainland), Kakao Pay (South Korea), Touch 'n Go eWallet...
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