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Tag: Marketing

Australian beverage brand Billson’s launches AR scavenger hunt campaign with XRii
Australian beverage brand Billson’s launches AR scavenger hunt campaign with XRii
Posted on September 20, 2023
by Teddy Cambosa
The AR scavenger hunt encouraged shoppers to explore historical sites around Beechworth and collect AR cordials. Once collected, customers were rewarded with a free bottle of Billson’s limited edition cordial that they could redeem at the brewery.
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SHAREit Group appoints Chay Mondejar-Saputil as PH country director
SHAREit Group appoints Chay Mondejar-Saputil as PH country director
Posted on September 20, 2023
by Teddy Cambosa
In line with SHAREit’s growing expansion within the ASEAN region, her appointment seeks to shore up the various offerings and business solutions that the company has to offer within the region.
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Beverage brand Yeo’s refreshed brand identity puts focus on drink’s vibrant aura
Beverage brand Yeo’s refreshed brand identity puts focus on drink’s vibrant aura
Posted on September 19, 2023
by Teddy Cambosa
Yeo’s and Forsman and Bodenfors integrated brand campaign features new vibrant packaging, new product films, and the ‘Drinkable Garden’ exhibit, which explores new brews and partnerships, culminating in an eventful brand activation.
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Tiger Beer literally keeps it cool with bespoke puffer jacket collaboration
Tiger Beer literally keeps it cool with bespoke puffer jacket collaboration
Posted on September 19, 2023
by Teddy Cambosa
Developed with Whatever Co., BBH Singapore, and LePub APAC, the jacket’s cooling system is powered by an ice-cold Tiger Beer, chilling the water that is pumped around the wearer's body via a network of silicone tubes.
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Amplify announces key appointments for its creative, business departments
Amplify announces key appointments for its creative, business departments
Posted on September 19, 2023
by Teddy Cambosa
These appointments follow Amplify’s vision of diversifying and strengthening their offering and expertise across multiple fields as an advertising agency.
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Changi Airport gives tribute to former Prime Minister Lee Kuan Yew’s contributions through immersive exhibit
Changi Airport gives tribute to former Prime Minister Lee Kuan Yew’s contributions through immersive exhibit
Posted on September 18, 2023
by Teddy Cambosa
With various interactive zones, the exhibition commemorates the visionary leadership, boldness and conviction of the late Mr. Lee Kuan Yew, showcasing how Mr. Lee and his team of leaders made Changi Airport possible and paved the way for its success.
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Takashi Aoki appointed as representative director, president of McCann Erickson Japan, Craft Worldwide
Posted on September 15, 2023
by Teddy Cambosa
Aoki will be under the direct supervision of Ji Watson, the CEO of McCann Worldgroup Japan. He will collaborate closely with the regional and global network to lead the Japanese teams in delivering impactful solutions to help clients expand their businesses.
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Untitled design (21)
Marketing, events startup StepOne announces expansion to Singapore
Posted on September 15, 2023
by Teddy Cambosa
StepOne's decision to open an office in Singapore is part of its strategic plan to build a presence across the globe. With this expansion, StepOne will be able to share its knowledge of experiential events with the business community in Singapore and provide convenience to its Indian clients who frequently...
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MARKETECH-PHOTOS
Tinder promotes consent education with launch of new dating dictionary in Australia
Posted on September 15, 2023
by Aliza Carmona
Online dating app Tinder has launched ‘Dating Dictionary: Consent Edition", the latest iteration of its dating dictionary, in Australia to help educate Aussies on key consent terms and phrases.
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One out of three Singaporeans avidly follow F1 motor racing: report
One out of three Singaporeans avidly follow F1 motor racing: report 
Posted on September 14, 2023
by Teddy Cambosa
Data from YouGov’s survey also states that the highest proportion of F1 followers in Singapore are from Gen X, and that men are also more likely to tune in to F1 than women, especially among Gen Z.
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