Tag: Marketing
This was revealed at the second edition of the YouTube Creators for Impact programme with the MHA, showcasing a series of anti-scam videos developed by local YouTube creators to raise consumer awareness around scam prevention.
This partnership will involve the integration of 2,000 Up Media DOOH screens located in upscale shopping malls, office buildings, hotels, and residential complexes into the Hivestack supply side platform (SSP). Through private marketplace (PMP) and open exchange agreements, these screens will be made...
In his new role, Stone will be leading the agency’s people and culture initiatives, in addition to joining the businesses executive leadership team.
Club Med, the global in all-inclusive vacations at beach and mountain resorts, announced today its renewal of partnership to GoPro, the action camera designed for capturing and sharing global adventures. The GoPro Trident Crew is a strategic partnership that brings together a group of creative content...
Colgate launches #FreeYourSmile campaign to take initiative against smile shaming on World Smile Day
This initiative is important because of the benefits that smiles provide to society's health, mental well-being, and social cohesion. The region-wide campaign marks the start of Colgate's efforts to address this complex issue for society and promote tangible positive changes.
The Southeast Asian markets Malaysia and the Philippines are seen to have its retail sector thrive with 63% and 45% in retail growth, while Singapore reports a -2% decline, new data from foundit has revealed
MullenLowe TREYNA is celebrating its 45th anniversary and announces the key promotions across the board.
Wunderman Thompson has named Samir Gupte as the new ehief executive officer for its operations in Indonesia.
Gupte comes from Ogilvy, where he most recently served as executive director and head of operations, and brings with him more than 25 years of experience within WPP.
LinkedIn’s study with over 700 respondents in APAC revealed that 76% of marketers in the region believe that AI will change the way they work in the next year, with 46% hoping it will improve their efficiency.
Initiative’s appointment encompasses all media and buying duties for all brands across Monde Nissin and Monde M.Y. San. With resources and expertise from the IPG Mediabrands network, Crave is well-positioned to elevate the partnership.
