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Tag: Marketing

Luminous illuminates lives this Diwali in latest campaign via Grey India
Luminous illuminates lives this Diwali in latest campaign via Grey India  
Posted on November 8, 2023
by Teddy Cambosa
The campaign via Grey India captures the essence of Diwali and shows the importance of spreading light and happiness in the lives of others, as Luminous urges India to make this Diwali about celebrating the spirit of giving and making a difference in someone’s life.
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Singapore airlines announces team up with Tata Communications to enhance customer experience
Posted on November 8, 2023
by Azunta Gaviola
Singapore and Mumbai, India – Digital ecosystem enabler Tata Communications has announced its recent partnership with Singapore Airlines (SIA) yesterday, November 7. The multi-year agreement is aimed at transforming the airlines communication and collaboration tools for better user experience and employee...
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Virtue APAC welcomes Martin Soendergaard as executive creative director
Virtue APAC welcomes Martin Soendergaard as executive creative director
Posted on November 8, 2023
by Teddy Cambosa
In his new role, Soendergaard will oversee and guide the agency's entire creative output across its offices in Singapore and India, in addition to growing and developing a team of creatives working across global and regional clients such as Coca-Cola, Diageo, and Shiseido.
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mycar Tyre & Auto launches Auto-Translate utility that simplifies car terminologies 
Posted on November 7, 2023
by Aliza Carmona
mycar Tyre & Auto has partnered with creative advertising agency TBWA\Sydney and PR agency Eleven to launch a campaign for its newest auto-translate utility that helps car owners understand the language of the cars.
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QIC invites Australians to embrace their inner child in latest holiday campaign
QIC invites Australians to embrace their inner child in latest holiday campaign
Posted on November 7, 2023
by Teddy Cambosa
Created by Jane Doe Creation, QIC’s campaign kicks off with a ‘Naughty or Nice’ film tackling the age-old question of who’s been naughty and who’s been nice with a playful twist that sees the baton passed to the kids to judge their parents and relatives.
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PEUGEOT taps Accenture Song as global creative agency of record
PEUGEOT taps Accenture Song as global creative agency of record
Posted on November 7, 2023
by Teddy Cambosa
Aiming to be the electric vehicle (EV) leader in Europe by 2025, PEUGEOT has consolidated all its global advertising communications, across Europe, Middle-East-Africa, South America, Mexico and Asia Pacific into Accenture Song.
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KFC Thailand’s campaign for Colonel’s birthday features an extravagant 2.4b baht giveaway
Posted on November 6, 2023
by Teddy Cambosa
The campaign sparked interest in every community in the pursuit of wealth. The "Billion Heirs" initiative, which promised an opulent 2.4 Billion Baht giveaway, including a Toyota Yaris Car 1.2 Sport and 8 million discount vouchers, ruled billboards, newspapers, television, and online platforms.
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New report describes a ‘social reckoning’ for brands globally in value-driven online spaces
Posted on November 3, 2023
by Teddy Cambosa
The new report explored how individuals on social media are reevaluating and reshaping their sense of self-worth in the context of increased commercialization and commodification. They are questioning the value of their participation and involvement, their communities, and their creative contributio...
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FWD Insurance encourages Malaysians to celebrate life in latest brand campaign 
FWD Insurance encourages Malaysians to celebrate life in latest brand campaign 
Posted on November 3, 2023
by Teddy Cambosa
With its latest brand campaign, FWD Insurance aims to put a new spin on a traditional industry by offering innovative propositions and products that are easy-to-understand and supported by digital technology.
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Inghams appointed Slingshot to handle media strategy, planning and buying accounts
Posted on November 3, 2023
by Teddy Cambosa
Slingshot, a creative media agency, has been appointed by Inghams to handle its media strategy, planning, and buying accounts. 
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