Tag: Marketing
Waller in his new position of chief investment officer MAGNA APAC, he will be responsible for leading investment performance throughout the IPG Mediabrands group's agencies in the Asia Pacific area. MAGNA, the network's global media investment and intelligence firm, will help to aid this endeavour.
Titled ‘The Sound of Singapore Airlines: A melodic journey awaits’, the new 30- second film captures the SIA Business Class cabin in a charming, handmade music box that takes the shape of a suitcase, bringing viewers on a trip through scenic landscapes and vibrant cities, accompanied by the airline’s...
Singapore – Leading multi-attraction pass provider Go City has officially signed a memorandum of understanding with Weixin Pay, a widely recognised payment function in the Weixin app, in an event today at the Capitol Kempinski Hotel, Singapore. Such first-of-its-kind collaboration marks a significant...
Australia – Storyblok, a content management system (CMS) category leader, has announced its recent affiliation with Bynder, a global digital asset management company, today, November 16. Said partnership aimed at addressing several pain points marketers face on a daily basis to ensure brand consistency...
In his new role, Murakami will be responsible for shaping the footprint and business expansion for VaynerMedia in the Japanese market, with a focus on growing the agency's portfolio and ensuring the delivery of business solutions that build clients’ brands while fuelling maximum business impact and cost...
Aimed at raising awareness among consumers about the significant impact their choices can make, Grab’s ‘Wonder Fingers’ campaign with Heckler Singapore showed that scrolling through our phones could be used for better things like tapping for good.
Part of the expansion of Kantar’s creative testing portfolio, the new attention framework gives advertisers a summary of an ad’s ability to capture viewers’ attention, gain a comparison to norms, and access a second-by-second trace to diagnose where attention is retained and lost.
In their new roles, Rooney will be assuming overall responsibility for SEA and India and collaborate with other APAC leaders, whilst Jetley will be instrumental in driving Channel Factory's sales efforts and building on key client relationships in the SEA region.
Data from the report mainly suggests that 7 out of 10 Australians cite cost as being prohibitive to actioning real sustainable behaviour change, saying that things better for the society and the environment are more expensive.
With the title being ranked first in Viu Malaysia, airasia MOVE and AirAsia X will be featured prominently in the new rom-com series, which will be made available to over 65.5 million local and international monthly active users in 16 different markets.
