Tag: Marketing
Promising users with a colour filled journey, Agoda’s Travel in Colours is a curated collection of travel experiences designed to ignite wanderlust and inspire a viewers' next vacation.
Singapore – As part of its upcoming efforts for the admission briefs, the Singapore Institute of Technology (SIT) has recently appointed local agency FiftyFull as its new creative and social media partner. This appointment comes after the agency’s success in a two-round pitch process involving multiple...
Sydney, Australia – Following HubSpot’s recent announcement regarding Australia’s state of customer connection report, the latest data from market research company YouGov revealed the major challenges surrounding interactions between businesses and their customers, indicating the majority of Australian...
Illinois, USA – Popular fast food chain McDonald’s has recently unveiled the inauguration of its latest mood-boosting brand spin-off CosMc’s, centred around beverage offerings. CosMc’s is a beverage-centric concept with avant-garde flavours and mood-boosting treats, featuring unexpected flavour combinations...
Running from the end of October to early November 2023 across Southeast Asia and Taiwan, the campaigns saw Colgate offering shoppers highly attractive discounts on its range of recyclable and sustainable oral, personal and home products.
In an era of increased uncertainty about the future, "The Futures Less Traveled" urges brands and enterprises to use the opportunity to craft, innovate, and actively pursue the vision of the future they want to see.
IPG Mediabrands is a media and marketing solutions company. Interpublic Group has launched a partnership with The Insight Hive (Pvt) Ltd. for the establishment of two new organisations, UM Sri Lanka and Initiative Sri Lanka.
Effective immediately, AW will be working with NBA across all digital, activation, and fan engagement communications to encourage people to watch, wear and play the game.
Mumbai, India – Former chief creative officer at Dentsu Creative West and Dentsu Creative Experience India Aalap Desai, has recently launched the official inauguration of a newly-established advertising agency poised to revolutionise India’s advertising scene. Named TGTHR, this initiative is driven...
This expansive partnership comes at a pivotal juncture where the agency is poised to grow its roster of clients through its assortment of creative, media, data, activation, and retail capabilities.
