Tag: Marketing
These appointments follow VideoTaxi’s recent client wins, as well as its Wellington office launch last month, advancing VT’s national expansion plans and business model development.
Singapore – With the success of the campaign’s first phase, Grab’s regional advertising platform GrabAds, alongside their collaboration with Japanese digital marketing solution provider Media Bank has recently announced the second phase of their tourism campaign for Japan Tourism Agency (JTA). ...
VCCP Singapore has announced that Ismail Jooma has been appointed as its new head of planning for APAC.
Through this initiative, Klook and STB launched an integrated events marketing campaign to raise awareness of the diverse range of leisure events in Singapore, and will be rolling out a second initiative anchoring on STB’s latest brand campaign 'Made in Singapore'.
It's Friday, an independent creative firm, has appointed Heather Sheen as its head of strategy. Sheen will energise the agency's strategic vision and improve its overall performance by accelerating brand growth.
While maintaining its brand heritage, the updated Pepsi logo is in line with modern fashion, appealing to young people and capturing the essence of the Gen Z community worldwide. Incorporating elements of electric blue and black pulse, the new design features a visually soda can silhouette, alluding...
The board of directors of Genting Singapore has approved a S$6.8b investment to propel its integrated resorts brand Resorts World Sentosa as a premiere tourist destination in Asia.
In this unexpected move away from the familiar stories of Vitamin C, the brand has created the Sunkist Citric Essence, a qi balancing formula, and launched a platform for people to share and preserve their own unique recipes, thereby educating Hong Kongers on the health benefits of the Sunkist Navel...
In his new role, Sotomayor will oversee the agency’s creative vision and strategy in the region, lead creative excellence, and manage a creative team of more than 30, in locations including Singapore and Indonesia.
Kuala Lumpur, Malaysia – As retailers now prioritise a safe shopping experience for customers, a recent survey revealed that 90% amongst 500 Malaysian online sellers indicated Shopee as a platform of choice. According to the survey, Malaysian sellers also conceded how the platform was instrumental in...
