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Tag: Marketing

MARKETECH-PHOTOS-_2_
Singtel’s Chinese New Year campaign celebrates empowerment and pursuit of passions across generations
Posted on January 26, 2024
by Aliza Carmona
Communications technology group Singtel has launched its latest Chinese New Year festive campaign titled ‘A Date With Spring’ which showcases the power of technology to empower learning and pursuit of passions across generations.
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SQREEM Technologies appointed by rugby union club Saracens as AI marketing partner
Posted on January 26, 2024
by MARKETECH APAC
Through the partnership, SQREEM will deliver consumer intelligence solutions for the rugby union club, allowing for a more in-depth understanding of the club's supporters' preferences, behaviours, and needs.
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M&C Saatchi Indonesia rebrands to Moonfolks, unveils accelerated commerce model 
M&C Saatchi Indonesia rebrands to Moonfolks, unveils accelerated commerce model 
Posted on January 25, 2024
by Teddy Cambosa
As such, Moonfolks will be led by its co-founders, with Anish Daryani as president director and CEO, Dami Sidharta as chief creative officer, and Elki Hendra as chief strategy & digital officer. 
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Initiative brings back betting platform to challenge the marketing industry in predicting upcoming Super Bowl trends
Initiative brings back betting platform to challenge the marketing industry in predicting upcoming Super Bowl trends
Posted on January 25, 2024
by Teddy Cambosa
Built by Initiative’s cultural analytics department, Marketing Multi crowdsources predictions from industry experts across the world and combines it with generative AI to provide the most eclectic multi-market with odds updating live every day.
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Brainlabs acquires Australian independent digital media agency Sparro
Brainlabs acquires Australian independent digital media agency Sparro
Posted on January 24, 2024
by Teddy Cambosa
With the acquisition of Sparro, Brainlabs expands its APAC footprint and continues on its goal to become the world’s largest independent media agency.
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Komo Technologies welcomes Simon Rollenbeck as head of marketing 
Komo Technologies welcomes Simon Rollenbeck as head of marketing 
Posted on January 23, 2024
by Teddy Cambosa
In his new role at Komo Technologies, Rollenbeck will play a key role in shaping Komo’s brand position, demand generation and overall GTM (Go To Market) strategy, leading the company’s global marketing efforts to accelerate growth in Australia and the USA.
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IAS accelerates APAC expansion with multiple market launches and senior appointments
IAS accelerates APAC expansion with multiple market launches and senior appointments
Posted on January 18, 2024
by Teddy Cambosa
With multiple market expansions and appointments in APAC, IAS aims to accelerate AI-driven measurement and optimisation solutions for both local and global advertisers and publishers.
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Stuart Alexander appointed as new group creative director for TBWA\Media Arts Lab Australia 
Posted on January 18, 2024
by Teddy Cambosa
TBWA\Media Arts Lab, Apple's custom global creative agency, has appointed Stuart Alexander as group creative director for Australia. Alexander will report directly to Brent Anderson, the chief creative officer at TBWA\Media Arts Lab. Additionally, he will work closely with Jake Donaghey, the agency’s...
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National Arts Council, Land Transport Authority unveil 3-year collaboration to infuse art into public commutes
Posted on January 15, 2024
by Teddy Cambosa
They present a themed train and stations in honour of Singapore Art Week 2024, marking the beginning of their cooperation. Furthermore, both organisations actively participate in repurposing vacant areas beneath viaducts with locally created art. The ultimate purpose of these initiatives is to bring...
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Peter Khoury appointed as new regional chief creative officer for TBWA\Asia, chief creative officer for TBWA\Singapore 
Posted on January 12, 2024
by Teddy Cambosa
As chief creative officer of TBWA\Singapore, Khoury works closely with president of TBWA\Singapore, Mandy Wong, as well as deputy executive creative director Loo Yong Ping and executive creative director Asheen Naidu. Together, they are in charge of the agency's clientele, which consists of companies...
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