Tag: Marketing trends
In today’s fast-moving digital canvas, marketers work like artists staring at a blank page—full of possibility, but also pressure. Should every bold stroke follow the latest trend to capture fleeting attention, or should brands focus on layering their identity into something lasting, building resonance...
Built by Initiative’s cultural analytics department, Marketing Multi crowdsources predictions from industry experts across the world and combines it with generative AI to provide the most eclectic multi-market with odds updating live every day.
Nearly half, or 42%, of marketers in the Asia-Pacific region still use AI for content creation while 39% use it for brainstorming, the data from Omnicom Media Group (OMG) showed.
Isentia notes in its latest report how wide the scope of the BTS McDonald's meal has been in the Philippines, a testament of a successful campaign.
As influencer marketing gains more momentum, a new set of trends is making its way into brands' laps this 2020.
