Singapore – Global hospitality and tap, order, pay technology firm, me&u, unveils an expansion to their hospitality ecosystem with ‘me&u engage’ – a tool set to transform venue marketing by providing deeper customer insights and unlocking new revenue streams.

Developed with global SaaS provider Eagle Eye, me&u engage is an omnichannel loyalty, promotions and subscription platform set to influence customer behaviour along the path to purchase, helping drive incremental spend from both new and existing customers.

With me&u engage, venues can streamline customer lifecycle management, with a unified view of the customer journey, impact on revenue and return on marketing investment. Engage is also now a  part of me&u’s new suite of Influence tools, which help venues connect with their customers across the customer lifecycle journey.

Using Engage, venues can now target customer groups on and off premise via the channel of their choice, whether that be social, eDM, SMS, poster or digital. The tool helps with the claim and redemption flow, with full attribution analysis to understand the path to purchase, channel performance, campaign impact and ensure continuous optimisation.

With me&u engage, venues can increase footfall and customer spend by engaging customers on and off premise with personalised deals, offers and loyalty promotions, engage customers with personalised campaigns at scale, provide channel performance, ROI and attribution insights, and increase marketing opt-ins and drive customer loyalty using data to incentivise customer segments.

Another notable feature via me&u engage is ‘Targeted Promotions’, enabling venues to efficiently manage large-scale promotions, like those aimed at encouraging an additional order or another visit. Soon to be introduced is Stamp Cards, a digital loyalty card to foster repeated visits and reward customer loyalty. More functionalities will be added as time progresses.

Katrina Barry, CEO of me&u, said, “Partnering with Eagle Eye has enabled us to deliver a market-leading product with the same fantastic software that underpins the loyalty programs of the world’s leading retailers, including Woolworths Group in Australia, and biggest hospitality operators in the UK, including Greene King, Mitchells & Butlers and Pret A Manger. Engage delivers clear benefits for both sides – the customer and the venue.”

“We’re excited to continue to grow and answer the demands of our partner venues to expand our suite of offerings at me&u, so we can achieve our mission of creating a better future for hospitality, both for business owners and venues, as well as customers alike,” she added. 

Meanwhile, Jonathan Reeve, VP APAC at Eagle Eye, commented, “We believe me&u engage will be a milestone in the evolution of customer engagement in the hospitality sector. We are excited about the practical impact this partnership will have, not only in benefiting partner venues but also in advancing the standards of customer engagement in the industry. Together with me&u, we are thrilled to be shaping the future of hospitality in such a dynamic manner.”

Sydney, Australia – HubSpot has unveiled their new ‘Hubspot AI’ as well as new Sales Hub capabilities during their annual ‘INBOUND’ conference, introducing a new set of platform-wide AI-powered products and features to help customer-facing teams unlock productivity, harness data for improved performance, and create connections with customers.

HubSpot AI, as well as the new Sales Hub features, will be aiming to leverage generative and predictive AI to assist clients on their own customer acquisition and communications journeys.

HubSpot AI’s features consists a combination of new and existing products and features available globally, such as generative AI Assistant tools to supercharge marketing, sales, and service teams, AI-enhanced agent tools that help SMBs automate, respond to, and elevate their customer service across live chats and emails, predictive AI features that unlock better analysis and recommendations, as well as ‘ChatSpot’ which  combines the power of ChatGPT with dozens of unique data sources. 

Talking about HubSpot AI, Andy Pitre, EVP of product at HubSpot, said, “With HubSpot AI, we’re taking the guesswork out of generative AI and giving all customer-facing teams across sales, marketing, and service the complete toolkit to help them accomplish even more.”

On the other hand, the new Sales Hub features will include a dedicated workspace for sales reps, advanced lead management and reporting, AI-powered intelligent deal management and forecasting, seamless scheduling and handoffs, and an expansion with LinkedIn across marketing and sales. 

Speaking on HubSpot’s new Sales Hub features, Dan Bognar, VP & managing director, JAPAC at HubSpot, mentioned, “Sales Hub has been completely reimagined to enhance sales team productivity and foster stronger connections with both prospects and customers. From lead prospecting and reporting to deal management and forecasting, Sales Hub is the solution that sales teams need to drive growth today and in the future.”

Lastly, Yamini Rangan, CEO of HubSpot, shared, “We are experiencing a transformative shift with generative AI. Customer expectations are changing, and businesses now have the opportunity to leverage AI to drive customer connection at scale. We introduced many powerful new features and capabilities at INBOUND 2023, and I’m excited by our progress in becoming the #1 customer platform for scaling companies.”

Hong Kong – China-based independent online marketing and enterprise data solutions provider iClick Interactive has launched an upgrade of its advertising campaign management tool, iActivate.

iActivate is a search engine marketing (SEM) campaign management platform that consolidates a number of ad platforms into one single platform, streamlining campaign monitoring and management. 

The platform is said to work in tandem with iClick’s Tracking Solution, providing marketers with customized reports and actionable insights into the effectiveness of their advertising spend. 

“iActivate provides straightforward and intelligent market insights that address the pain points faced by marketers of receiving insufficient and overly-general campaign data,” said Frankie Ho, president of international business at iClick. 

iActivate is an addition to iClick’s suite of products, which include iAudience, iAccess, iAX and Tracking Solution. 

Ho said that following the upgrade of iActivate and iAudience, the company’s audience analysis-focused platform, the company will continue to leverage iClick’s existing consumer profiles, as well as its advanced technology in machine learning and its AI to enhance and improve solutions.