Tag: marketing news

Singapore – AnyMind Group, a company that produces software in direct-to-consumer, cloud manufacturing, entertainment, marketing, and HR, has announced its plans to connect its various offerings and to build a runway for future expansion.

AnyMind Group has renewed its vision, and now aims to “make every business borderless,” through removing borders and barriers for organizations whether it be geographical, online and offline, industries, platforms, and mediums.

Having launched, developed, and acquired brands across various industries such as marketing, entertainment, and direct-to-consumer, the company aims to offer end-to-end solutions from brand building, product manufacturing, and marketing.

Commenting on this development, Kosuke Sogo, CEO, and co-founder of AnyMind Group discussed the company’s plans to expand its offerings. 

“Having grown and established strong offerings across multiple spaces, we are looking to move into a position to connect our various offerings to form one of the first end-to-end brand enablement platforms. Apart from leveraging on our individual products, we’re moving towards helping businesses and individuals tap on a comprehensive solution to seamlessly turn previously-siloed data into action, in the future.”

“True to our underlying philosophy of Growth for Everyone, we can enable businesses and individuals to become borderless, from brand establishment,product creation, marketing, selling, and very soon, fulfilment.”

In addition, the company will be renaming its flagship brands in influencer marketing, and influencer management, and advertising. 

In a nutshell, said brands will now be renamed to carry the word “Any.” CastingAsia, its influencer marketing platform will now be called AnyTag. Meanwhile, its influencer management network CastingAsia Creators Network has been renamed to AnyCreator. 

The AdAsia brand on the other hand, which includes AdAsia Digital Platform, the AdAsia Premium Marketplace and AdAsia360 will be discontinued, with the AdAsia Digital Platform software being renamed to AnyDigital and its publisher platform names, AdAsia360, FourM360, and Acqua360 to be consolidated under the name AnyManager.

Sogo said, “In line with becoming an end-to-end brand enablement platform and longer-term plans to expand out of Asia, we have renamed our products to fit in with the wider AnyMind Group branding and to position ourselves for future growth through a unified branding strategy.”

Manila, Philippines – MullenLowe Philippines has announced that it has rebranded as MullenLowe Treyna. This comes after local shareholders from Interpublic Group of Companies’ (IPG) holdings has bought shares in Mullenlowe Philippines’ holding company Treyna Holdings Inc.

 The deal also ushers in recently retired agency president Leigh Reyes and CCO of MullenLowe Treyna Abi Aquino, as shareholders in the new organization. 

According to Mike Trillana, president and CEO of MullenLowe Treyna, they believe that the buyout was the best move for the agency.

“We feel very fortunate to have had a meeting of the minds with IPG. They’ve been fantastic partners for over four decades and we both felt that in uncharted times like these, it was best for local shareholders to take on the leadership mantle as it gives the agency the agility and flexibility needed to take advantage of the opportunities in the local scene,” 

He added,  “Leigh, Abi and I have always run this agency with a ‘color outside the lines’ start-up attitude and the new set-up is the best of all worlds. IPG remains a strong partner and we will be able to further imbibe the agency with a spirit of experimentation and innovation that is needed now more than ever. In the end, the new set-up means we can respond more powerfully and purposefully to our clients’ needs.”

Commenting on the announcement, Alex Leikikh, Global CEO of the MullenLowe Group reiterated Trillana’s sentiments. 

“This decision is a continuation of MullenLowe Group’s strategy of refining our Asia Pacific footprint to ensure we are meeting the needs of current and future clients. The geographic balance of controlled operations in core APAC hubs can complement other South East Asia markets where locally driven affiliates benefit from continuity in management who are familiar with the network and network clients, but have the flexibility to be more locally focused and more responsive to changing local market needs.”