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Tag: Marketing Campaign

Toothpaste brand Crest kicks off week-long dental care-centric campaign
Toothpaste brand Crest kicks off week-long dental care-centric campaign
Posted on September 21, 2022
by Teddy Cambosa
Crest has launched a brand platform called ‘Better Protection with Crest, Better Smiles’ for the campaign, alongside a campaign film.
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Shiseido releases new film to commemorate 150th anniversary
Shiseido releases new film to commemorate 150th anniversary
Posted on September 20, 2022
by Teddy Cambosa
The Shiseido film also presents future possibilities for beauty delivered by bold innovation, which the company has pursued since their founding.
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This ad for an Aussie writing festival honours literature’s famed passages–using AI artwork
This ad for an Aussie writing festival honours literature’s famed passages–using AI artwork
Posted on September 16, 2022
by Teddy Cambosa
The art project campaign by Melbourne Writers Festival arrives following the launch of AI Mid Journey, an AI bot that turns written prompts into artwork.
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Flipkart’s new campaign invites customers to give their homes a makeover
Flipkart’s new campaign invites customers to give their homes a makeover
Posted on September 15, 2022
by Teddy Cambosa
The new Flipkart home campaign has brought on board an array of the best possible finds with carefully curated home inspiration to make brick and mortar buildings feel like home.
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Bybit launches special pillow to prompt quality sleep amongst traders
Bybit launches special pillow to prompt quality sleep amongst traders
Posted on September 13, 2022
by Teddy Cambosa
The Bybit campaign, conceptualised by TBWA\Group Singapore, focuses on the fact that due to the decentralised nature of cryptocurrencies, the markets are not managed by any authority in any specific time zone.
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Flipkart’s new campaign reinforces the value and versatility offered by SuperCoins
Flipkart’s new campaign reinforces the value and versatility offered by SuperCoins
Posted on September 9, 2022
by Teddy Cambosa
The campaign simplifies the concept of SuperCoins rewards and highlights its use across partner platforms - Myntra and Cleartrip, and many more brands across various categories.
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TM's Merdeka campaign revives ancient artform to showcase an unsung Malaysian hero
TM's Merdeka campaign revives ancient artform to showcase an unsung Malaysian hero
Posted on September 7, 2022
by Teddy Cambosa
The TM campaign, conceptualised by VMLY&R, is narrated by Ibu Zain’s daughter Fadzilah Amin–a renowned Malaysian scholar–uses 360° video technology to create a truly immersive 360 Wayang Kulit experience for modern audiences.
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AIA Malaysia’s Merdeka campaign focuses on preserving traditions through art
AIA Malaysia’s Merdeka campaign focuses on preserving traditions through art
Posted on September 2, 2022
by Teddy Cambosa
The AIA Malaysia campaign was launched to celebrate a collective of passionate Malaysians who have made it their life’s mission to preserve diverse cultural legacies like traditional art, craft and performance.
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This McDonald’s Indonesia ad is for those who have ‘travel in their mind’
This McDonald’s Indonesia ad is for those who have ‘travel in their mind’
Posted on August 30, 2022
by Teddy Cambosa
The McDonald's Indonesia campaign is directed by Kiran Koshy of Directors Think Tank in Malaysia. 
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RHB paints a picture of unity in latest Malaysian national celebration ad
RHB paints a picture of unity in latest Malaysian national celebration ad
Posted on August 22, 2022
by Teddy Cambosa
The RHB campaign, conceptualised alongside FCB SHOUT, shows a charming story about a group of school children who found themselves at odds with one another.
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