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Tag: Marketing Campaign

Google-Facebook-Ad-Networks-Appsflyer-SEA-Study-Report
Google, Facebook Ad Networks still key for market retention in SEA: report
Posted on March 26, 2021
by Teddy Cambosa
According to the latest report from Appsflyer, SEA marketing has relied heavily on onine channels, including mobile applications.
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Lazada's New Local Ambassador Michelle Chong KV 1
Lazada Singapore launches first local ambassador
Posted on March 11, 2021
by Kathleen Murata
Lazada SG has announced its first-ever local ambassador, Michelle Chong.
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McDonald's-India-Leap-Year-Birthday-Promo-Campaign
New campaign from McDonald’s India celebrates ‘leapling birthdays’
Posted on March 2, 2021
by Teddy Cambosa
Leap-year birthday celebrants don't have to worry about not celebrating, as the new campaign from McDonald's India makes these celebrants special.
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McDonald's-India-MatchedByYou-Campaign
McDonald’s India personifies coke, burger, fries in new #MatchedByYou campaign
Posted on February 25, 2021
by Teddy Cambosa
#MatchedWithYou, the new campaign conceptualized by DDB Mudra Group, is the new step of McDonald's India to offer value meals to its customers.
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elfo-Mimpikita-Fashion-Campaign-Partnership
MY-based fashion label Mimpikita appoints martech elfo as marketing agency
Posted on February 4, 2021
by Teddy Cambosa
Through the new appointment, elfo will be responsible in embodying the core message of Mimpikita through bite-sized campaigns in a year.
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Singapore-Red-Cross-Bloody-Buddy-Mascot
‘Blood Buddy’ revamped as Singapore Red Cross appeals to new generation
Posted on January 26, 2021
by Teddy Cambosa
Meet Blood Buddy, Singapore Red Cross' (SRC) revamped mascot, which entails a broader appeal to the younger generation.
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Singtel-Chinese-New-Year-Comedy-Sketch
WATCH: Singtel’s comedy sketch for CNY teaches the value of ‘unity over rivalry’
Posted on January 22, 2021
by Teddy Cambosa
As the Chinese New Year draws near, Singapore telco Singtel has released a new comedy sketch centered on the importance of family unity for the upcoming festivities.
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Grab-Panasonic-Ad-Campaign-Partnership
New campaign by Grab, Panasonic to turn Grab vehicles into mini showrooms
Posted on January 18, 2021
by Teddy Cambosa
The Grab x Panasonic partnership will entail a new ad campaign for Panasonic's new air-purifier product across 5,500 partner vehicles of Grab.
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Adjust-April-Tayson-Ecommerce-Marketing
Guide to holiday season marketing campaigns for ecommerce apps
Posted on December 23, 2020
by MARKETECH APAC
VP for Adjust India and SEA April Tayson discussed in this article on how ecommerce apps should step up their holiday marketing strategies.
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Formula One Game Car with AdColony and Anzu Logos
Ad platforms AdColony, Anzu.io bring blended in-game ads across APAC
Posted on November 26, 2020
by Teddy Cambosa
Ad platforms AdColony and Anzu.io are hoining forces in an exclusive partnership to bring in-game advertising solutions across the APAC region.
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