Tag: Marketing Campaign
The project was developed with TBWA\Melbourne, Revolver and Glue Society. Production involved extensive safety protocols and off-road access planning.
The initiative is positioned as part of Sephora’s global brand platform, ‘We Belong to Something Beautiful’, and highlights the company’s offering of more than 1,500 foundation shades, encouraging consumers to use makeup as a form of self-expression.
Canon Singapore opens cartridge donation drives with National Library Board.
The initiative is supported by Publicis Groupe’s connected agency platform, involving Leo, Zenith Media Sydney and Digitas, and continues Superloop’s positioning as a network designed for high-speed connectivity.
Hong Kong — MTR Malls has unveiled a bold new chapter in its brand evolution for PopCorn in Tseung Kwan O(TKO) with the launch of “POP into More Colors”—a striking artistic collaboration with Berlin-based art collective ‘TAPE THAT.’ The launch featured artists Stephan Meissner, Adrian Dittert, and Nicolas...
Bangkok, Thailand — The Pizza Company, in collaboration with creative agency VML Thailand, launched a viral campaign that allowed customers to trade unused sauce packets for pizza discounts. Launched on Mother’s Day, the “Sauce Packet Coupon” promotion offered up to 100 baht off— enough for a free medium...
Singapore — Standard Chartered has launched WellnessNOW, a first-of-its-kind video series designed to integrate financial wellness into the broader narrative of personal well-being. The series is developed with dentsu Singapore as the campaign targets affluent consumers seeking balance between...
Singapore — Fairfield by Marriott has launched a new regional campaign, “Come Back To Calm,” developed by BBH Singapore, marking the agency’s first work for Marriott International Asia Pacific (excluding China) following a competitive pitch earlier this year. The campaign reinforces Fairfield’s existing...
To cut through to these overworked Filipinos, GIGIL ditched tired before-and-afters for a jarring metaphor that visualises stress: it doesn’t just exhaust you—it breaks you apart.
Manila, Philippines – Filipino hygiene brand Femme has launched its “Femme Era” campaign, advocating for smart spending and practical hygiene choices. The campaign is led by the brand’s new ambassador, media personality and rising celebrity, Shuvee Etrata. The brand’s campaign highlights the challenges...
