Tag: Marketing Campaign
GWM Malaysia has launched a new campaign for Malaysia Day celebrations that combined cultural heritage with a feat recognised by the Malaysia Book of Records.
“I remember singing the Maybelline jingle as a kid and imagining it was me on the screen. Now, it is. To take something so iconic and make it mine—it's powerful and personal,” said Miley Cyrus.
United States – Kate Spade New York has launched its Fall 2025 campaign, ‘Spark Something Beautiful,’ a creative statement that celebrates how connection transforms the everyday. Framed in the energy of New York City, the film and imagery follow a protagonist whose world shifts from ordinary to...
Tokyo, Japan – Duolingo Japan staged an unusual marketing spectacle by pitting its green owl mascot, Duo, against some of Japan’s most recognizable characters in a live sumo wrestling event held in Shinjuku. The campaign, titled “Duo’s Sumo Showdown,” was developed by creative agency UltraSuperNew and...
Unlike conventional automotive advertisements, footage of the run was shot, edited and uploaded in real time as the event unfolded.
The campaign will run across broadcast media, streaming services, online platforms, and social media, with initial placements in the United States and the United Kingdom.
The campaign’s theme, translated as “Play and Build Together” and “Create Memories and Stories,” emphasises LEGO play as a way to foster creativity, imagination, and bonding among family and friends.
Running from mid-August to mid-September 2025, 'Ini Rumah Kita' spans social media, in-store activations, and digital out-of-home billboards along LDP, Sprint, and Federal Highway.
The project was developed with TBWA\Melbourne, Revolver and Glue Society. Production involved extensive safety protocols and off-road access planning.
The initiative is positioned as part of Sephora’s global brand platform, ‘We Belong to Something Beautiful’, and highlights the company’s offering of more than 1,500 foundation shades, encouraging consumers to use makeup as a form of self-expression.
