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Tag: Marketing Campaign

Darlie’s new ad for graphene-powered toothbrush in Malaysia takes inspiration from zombie trope
Darlie’s new ad for graphene-powered toothbrush in Malaysia takes inspiration from zombie trope
Posted on November 3, 2025
by Teddy Cambosa
According to the company, the toothbrush combines charcoal and graphene bristles that, when exposed to light, are designed to kill bacteria on their surface three times faster, offering a cleaner brushing experience for users.
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The Many Australia launches debut campaign with Movember and Gillette featuring Pat Cummins
The Many Australia launches debut campaign with Movember and Gillette featuring Pat Cummins
Posted on October 17, 2025
by Teddy Cambosa
It features Cummins facing off against various versions of himself, each sporting an iconic moustache from cricket history, including those of Merv Hughes, David Boon, and Travis Head.
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Jobstreet by SEEK launches ‘SMEasy’ campaign to simplify hiring for SMEs
Jobstreet by SEEK launches ‘SMEasy’ campaign to simplify hiring for SMEs
Posted on October 16, 2025
by Teddy Cambosa
The platform also emphasises the importance of using legitimate job portals to reduce the risks of fraudulent applicants and ensure more secure hiring.
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Julie’s releases first Deepavali short film exploring family bonds through festive tensions
Julie’s releases first Deepavali short film exploring family bonds through festive tensions
Posted on October 15, 2025
by Teddy Cambosa
Malaysian biscuit brand Julie’s has launched its first-ever Deepavali short film, The Duel, a lighthearted yet emotional story that delves into the nuances of family dynamics during festive gatherings.
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Asahi Super Dry unveils global brand platform ‘Seek What Is Unique’ via Havas
Asahi Super Dry unveils global brand platform ‘Seek What Is Unique’ via Havas
Posted on October 14, 2025
by Teddy Cambosa
The campaign launches in Australia with a 30-second film shot in Tokyo by award-winning directing duo Alaska through production company Iconoclast.
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Storage King launches new brand platform ‘Stuff It. Live More.’ via Ogilvy
Storage King launches new brand platform ‘Stuff It. Live More.’ via Ogilvy
Posted on October 13, 2025
by Teddy Cambosa
The campaign, which introduces characters Bev and Barry, aims to redefine how consumers view storage—from a practical necessity to an enabler of fuller living. It will run across TV, YouTube, outdoor, radio, digital, and in-store channels in both markets.
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Astro Bride from the Past_20251010_164833_0000
Astro launches ‘ghostly’ experiential campaign for “Bride From The Past”
Posted on October 10, 2025
by Teddy Cambosa
Timed to coincide with Ghost Month, the activation brought the ghost bride character, Adou, to life across several MRT and LRT stations in Kuala Lumpur.
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MLC Brand Platform_20251007_111900_0000
MLC launches new brand platform focusing on financial decisions in the present
Posted on October 7, 2025
by Teddy Cambosa
According to the company, it positions MLC as a brand supporting Australians at every stage of their financial journey.
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PropertyGuru turns neighbourhood pride into marketing impact with islandwide campaign
PropertyGuru turns neighbourhood pride into marketing impact with islandwide campaign
Posted on October 7, 2025
by Teddy Cambosa
As part of the celebration, PropertyGuru property agents can fast-track their redemption by showing their logged-in AgentNet account, allowing them to participate alongside the public in recognition of their role in helping Singaporeans find homes and build communities.
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KFC Malaysia_20251006_115921_0000
KFC Malaysia introduces ‘KFC Treats’ sub-brand for everyday snacking
Posted on October 6, 2025
by Teddy Cambosa
The initiative seeks to position KFC as a go-to choice for everyday snacking, particularly among Gen Z consumers.
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