Tag: Marketing Campaign
The campaign, which includes a 30-second emotive film currently screening in GSC cinemas from July 3 to September 30, 2025, was developed to relaunch Applecrumby’s more affordable PureBasics diaper range.
The campaign, developed by Bear Meets Eagle On Fire (BMEOF) in partnership with +61, comes amid growing concerns over cyber-crime, with Australians reportedly losing thousands of dollars every minute to scams.
Building on the ‘Let’s Go Places’ brand platform first launched three years ago, the new campaign focuses on the company’s progress in developing mobility solutions for New Zealanders.
The initiative seeks to encourage a shift from manual blade shaving to a faster, more convenient electric alternative.
The campaign, which debuted on Instagram and Facebook, showcased items including the Original Whopper, the X-tra Long Chicken, the 4-Cheese Whopper, the Chicken King, and the Double Cheeseburger.
The campaign features a limited-edition cup cover styled after her signature paper bag, which quickly gained traction online. In-store, Gigi Coffee baristas donned full-sized bag replicas, translating the online concept into an offline experience.
Targeting young consumers in Malaysia and Singapore, the campaign champions hearty food as a simple comfort in a world obsessed with cold plunges and crystal healing.
Tapping into this cultural truth, local fintech company Skyro continues to strengthen its presence nationwide and recently teamed up with its first-ever brand endorser: award-winning actor Dennis Trillo.
The latest campaign captures everyday conversations Australians are having about property through a series of short, slice-of-life vignettes.
The curated journeys allowed participants to connect and bond over activities such as batik painting in Ipoh, sandboarding in Perth, and kueh making in Shantou.
