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Tag: Marketing Campaign

Nongshim taps aespa in global campaign push for Shin Ramyun
Nongshim taps aespa in global campaign push for Shin Ramyun
Posted on November 21, 2025
by Teddy Cambosa
A Nongshim representative stated, "aespa's strong cultural presence, authentic global reach, and ongoing engagement with Shin Ramyun and Chapagetti since 2021 made the group a natural and compelling ambassador for the brand's next stage of global expansion."
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HBO Max invites fans to experience ‘IT: Welcome To Derry’ through immersive local campaigns
HBO Max invites fans to experience ‘IT: Welcome To Derry’ through immersive local campaigns 
Posted on November 20, 2025
by Teddy Cambosa
The campaign began on October 21 with the “Red Balloon Takeover,” a stunt that saw the franchise’s iconic red balloons appear across social media platforms before extending into physical locations around the world.
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Wise shows Malaysians how to spot hidden fees in latest campaign with Adam Izzy
Wise shows Malaysians how to spot hidden fees in latest campaign with Adam Izzy
Posted on November 19, 2025
by Teddy Cambosa
Kuala Lumpur, Malaysia – Wise has recently launched a new campaign with content creator Adam Izzy to help travellers spot and avoid hidden markups ahead of the holidays. Building on Wise’s “Siapa Wise?” campaign earlier this year, Adam is bringing his beloved Uncle Tim character back...
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Telstra looks beyond festive clichés to tell an unexpected Christmas story in new campaign
Telstra looks beyond festive clichés to tell an unexpected Christmas story in new campaign
Posted on November 12, 2025
by Teddy Cambosa
The campaign extends beyond the film, with in-store activations designed to enhance customer experience through themed retail displays and giveaways.
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MILO launches TikTok series to inspire young Malaysians to ‘Dare to Create’
MILO launches TikTok series to inspire young Malaysians to ‘Dare to Create’
Posted on November 12, 2025
by Teddy Cambosa
Through this initiative, MILO aims to reinforce its role not only as a nourishing drink but also as a cultural icon that encourages Malaysians to take charge of their personal journeys.
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Julie's Biscuits Activation
Where flavour meets movement: Behind Julie’s Biscuits’ new savoury sandwich flavour roll-outs with skateboard park experience
Posted on November 11, 2025
by MARKETECH APAC
Julie’s transformed Sunway Pyramid’s Blue Concourse into a live-action urban skate experience—a feat rarely seen in Malaysian mall activations.
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AIA Rethink Healthy
Shifting perspective on health marketing: How AIA Indonesia’s ‘Rethink Healthy’ campaign redefined insurer as a lifestyle ally
Posted on November 11, 2025
by MARKETECH APAC
AIA sets a vision: reclaiming the meaning of “healthy” to make it feel personal, human and within reach.
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ALDI launches Christmas campaign celebrating festive indulgence
ALDI launches Christmas campaign celebrating festive indulgence
Posted on November 11, 2025
by Teddy Cambosa
The campaign highlights ALDI’s range of affordable, high-quality festive products as the centrepiece of moments that define the holiday period — from going back for seconds to opening the chocolates before midday.
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Telstra launches new ‘Together Builds Better’ campaign highlighting enterprise connectivity
Telstra launches new ‘Together Builds Better’ campaign highlighting enterprise connectivity
Posted on November 6, 2025
by Teddy Cambosa
Alongside the film, the campaign is being rolled out across out-of-home, radio, and social media channels. It signals a refreshed creative direction for Telstra’s Enterprise division, aiming to demonstrate the possibilities of partnership and the role of connectivity in advancing Australian industri...
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Coles launches latest Christmas campaign showcasing diverse Australian celebrations
Coles launches latest Christmas campaign showcasing diverse Australian celebrations
Posted on November 5, 2025
by Teddy Cambosa
Coles has unveiled its Christmas campaign for this year in partnership with creative agency Smith St, highlighting the supermarket’s role as the destination for “every kind of Christmas,” regardless of the size or style of the celebration.
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