Tag: Mandai Wildlife Group

Singapore – Mandai Wildlife Group is calling on parkgoers to choose their wildlife adventure in its latest global campaign with creative agency TBWA\Singapore.

The ‘Choose Your Wild’ campaign is part of Mandai Wildlife Group’s Rainforest Wild ASIA debut, the fifth wildlife park in Singapore. The new park within Mandai Wildlife Reserve opened on March 12, 2025.

At the heart of the campaign is a game-inspired three-part film series following different characters as they explore the rainforest in their own adventuring styles. It draws on how parkgoers can personalise their adventures at the Rainforest Wild ASIA.

The campaign runs across Singapore, Korea, Australia, Japan, China, and India.

‘Choose Your Wild’ marks TBWA\Singapore’s first campaign with Mandai Wildlife Group following its appointment as creative agency of record.

Rainforest Wild ASIA is home to various animals including Malayan tigers, Francois’ langurs, and Malayan sun bears among others. Guests can enjoy trolling around the park or take part in different activities in the rainforest.

“We had a wild time putting this campaign together to launch Asia’s first adventure-based zoological park,” Loo Yong Ping, executive creative director of TBWA\Singapore, said.

“Shooting in Rainforest Wild ASIA transported me to some far away wild place. It brought out the explorer in me,” Roslee Yusof, film director of Freeflow Productions, commented.

“Rainforest Wild ASIA is unlike a typical zoo experience, and our Choose Your Wild campaign embodies this bold reimagining. We are excited to launch this marketing campaign with TBWA\, bringing the adventure and spirit of the park to life,” Sandy Lee, vice president of marketing at Mandai Wildlife Group, said.

Singapore – AirAsia, in collaboration with the Singapore Tourism Board (STB), Gardens by the Bay and Mandai Wildlife Group has unveiled the ‘Love, Singapore’ aircraft livery today. The launch comes as part of a joint campaign to promote inbound travel to Singapore from visitors in Malaysia, Thailand and Indonesia, riding on the year-end travel peak in the region.

This Airbus A320 aircraft livery features a special design showcasing Singapore’s iconic attractions, including Gardens by the Bay and Mandai Wildlife Group’s wildlife parks such as Singapore Zoo and Bird Paradise, alongside Merli, Singapore’s energetic and outgoing brand character inspired by the Merlion. 

Moreover, this livery aims to inspire regional travellers to rediscover the diverse and vibrant experiences that Singapore has to offer.

Terrence Voon, executive director for Southeast Asia of Singapore Tourism Board said, “We are delighted to partner AirAsia and our tourism stakeholders, to bring Singapore’s offerings to life in our regional skies. Our exciting lineup of events and experiences will give travellers plenty of reasons to visit or revisit Singapore this year, and we encourage them to take advantage of the great deals that will launch with the “Love, Singapore” aircraft livery to book their next holiday to Singapore.”

Meanwhile, Dato’ Captain Fareh Mazputra, managing director of AirAsia Malaysia, commented, “We are proud to partner with the Singapore Tourism Board, especially as we mark 20 years of operations in Singapore this year. Currently, we operate 454 flights weekly in and out of Singapore to Malaysia, Thailand and Indonesia. Amongst all, the Kuala Lumpur-Singapore route, being the world’s busiest, is vital for boosting tourism and this partnership is a perfect opportunity to leverage our extensive flight network to strengthen our ties between the neighbouring countries.”

Moreover, Addison Goh, senior director of business development at Gardens by the Bay said, “Gardens by the Bay is honoured to be featured in this collaboration between AirAsia and Singapore Tourism Board. As a horticultural show garden that was most recently voted the top attraction in Asia and eighth best attraction in the world in TripAdvisor’s 2024 Traveller’s Choice Awards, our chief mission is to spread our love for the plant world in new and creative ways to reach out to a broad audience beyond just nature lovers. There is so much that we have to offer visitors to Singapore, and we are excited to be able to share what we do with travellers from around the region.”

Lastly, Jean Choi, chief sales and marketing officer at Mandai Wildlife Group, stated, “We are excited to bring the magic of our wildlife parks to the skies, and in a truly unique way. With ever-evolving experiences from close animal encounters to seasonal events like Night Safari’s 30th Anniversary, there’s always something new to explore in our parks. As part of the “Love, Singapore” campaign, AirAsia customers booking flights to Singapore can enjoy a special promotion on park admissions or take advantage of our value-packed ParkHopper bundle where you can access four parks for the price of two. It’s a perfect time to visit Singapore and immerse in meaningful wildlife experiences.”