Tag: Malaysia
The campaign, which includes a 30-second emotive film currently screening in GSC cinemas from July 3 to September 30, 2025, was developed to relaunch Applecrumby’s more affordable PureBasics diaper range.
Kuala Lumpur, Malaysia – Estonian mobility company Bolt has introduced its corporate ride-hailing solution, Bolt Business, in Malaysia. The service is designed to help companies manage employee travel more efficiently. Through a centralised dashboard, businesses can set ride limits, assign cost centers,...
The campaign features a limited-edition cup cover styled after her signature paper bag, which quickly gained traction online. In-store, Gigi Coffee baristas donned full-sized bag replicas, translating the online concept into an offline experience.
With over eight years of experience spanning integrated media strategy, digital transformation, and regional campaign leadership, Mynd is set to lead the agency’s media strategy planning and ad optimisation efforts.
Kenni Loh, chief executive officer at VML Malaysia, is spotlighting its people as the creative agency’s greatest force in MARKETECH APAC’s latest Agency Leadership Decoded article.
The agreement, which runs until August 2028, commits both parties to promoting Malaysia as a top travel destination across key markets including Singapore, Australia, Indonesia, and China.
The debut episode, which recently premiered on Kamar Irama’s YouTube channel, features an intimate acoustic performance by IamNEETA at Shah Alam Extreme Park—just steps away from the now-defunct Senyap Cafe, where the band played its first-ever gig in 2012.
Targeting young consumers in Malaysia and Singapore, the campaign champions hearty food as a simple comfort in a world obsessed with cold plunges and crystal healing.
Malaysian CTV viewers tend to skew toward higher socio-economic groups, with 58% of respondents coming from high-income households — notably above the regional average of 47%. The study shows that over a quarter of Malaysian viewers spend between US$20 to US$29 on monthly streaming subscriptions.
Barilla is marking the month of August with a regional celebration of culture, food, and unity, unveiling two locally inspired initiatives for National Day in Singapore and Merdeka Day in Malaysia.
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