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Tag: Malaysia

Sime Darby Property reappoints WPP Media as integrated media agency of record
Sime Darby Property reappoints WPP Media as integrated media agency of record
Posted on November 18, 2025
by Teddy Cambosa
The renewed scope covers all customer touchpoints and took effect on 16 September 2025. It is supported by a privacy-safe data and AI infrastructure.
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Cuckoo Int'l Case Study Featured Image
From brand milestone to movement: Inside CUCKOO Malaysia’s people-first anniversary campaign
Posted on November 12, 2025
by MARKETECH APAC
In celebration of CUCKOO Malaysia’s decade anniversary, there is one thing that the company has underscored to be its primary priority: to transcend traditional product marketing by deepening its emotional connection with loyal customers and to create purposeful reasons for new customers to connect with...
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MILO launches TikTok series to inspire young Malaysians to ‘Dare to Create’
MILO launches TikTok series to inspire young Malaysians to ‘Dare to Create’
Posted on November 12, 2025
by Teddy Cambosa
Through this initiative, MILO aims to reinforce its role not only as a nourishing drink but also as a cultural icon that encourages Malaysians to take charge of their personal journeys.
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Julie's Biscuits Activation
Where flavour meets movement: Behind Julie’s Biscuits’ new savoury sandwich flavour roll-outs with skateboard park experience
Posted on November 11, 2025
by MARKETECH APAC
Julie’s transformed Sunway Pyramid’s Blue Concourse into a live-action urban skate experience—a feat rarely seen in Malaysian mall activations.
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Shopee Malaysia launches outreach community programme
Shopee Malaysia launches community outreach programme to promote digital inclusion in Sabah
Posted on November 11, 2025
by Lyene Marie Darang
Malaysia — Shopee Malaysia has launched the ‘Shopee Rai Lokal Jelajah Komuniti’ in Papar, Sabah, as part of the Consumers Consultative Council’s Semarak Konsumerisme Programme. This initiative aims to provide rural and semi-urban communities with practical digital skills to enable greater participation...
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Catcha Digital acquires TechNave to expand in consumer technology media
Catcha Digital acquires TechNave to expand in consumer technology media
Posted on November 10, 2025
by Teddy Cambosa
The company said the acquisition is expected to be immediately value-accretive and contribute positively to its earnings through operational synergies.
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Guinness Malaysia launches football-themed ‘Guinness Clubhouse’ stay in Kuala Lumpur
Guinness Malaysia launches football-themed ‘Guinness Clubhouse’ stay in Kuala Lumpur
Posted on November 10, 2025
by Teddy Cambosa
Set across three floors, the Guinness Clubhouse blends the worlds of football and Guinness through a series of immersive spaces and activities. Guests can watch live Premier League matches on a large projector with surround sound designed to replicate a stadium atmosphere. 
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Naga DDB Tribal retains creative agency mandate for Astro Malaysia, expands scope to include sooka
Naga DDB Tribal retains creative agency mandate for Astro Malaysia, expands scope to include sooka
Posted on November 6, 2025
by Teddy Cambosa
The expanded remit reflects Astro’s confidence in Naga DDB Tribal’s ability to evolve alongside its brands and deliver integrated creative solutions across Malaysia’s changing media landscape.
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A proud statement of growth and pride: Behind the scenes of Grab’s outdoor campaign amid ASEAN Summit
A proud statement of growth and pride: Behind the scenes of Grab’s outdoor campaign amid ASEAN Summit
Posted on November 4, 2025
by Teddy Cambosa
The campaign was done alongside Accenture Song and The Clan, who worked within a short period of time to execute said campaign.
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Shermaine Wong of Cult Creative
Agency Leadership Decoded: Shermaine Wong’s blueprint for scaling creativity with clarity at Cult Creative
Posted on November 3, 2025
by Sharona Nicole Semilla
For Shermaine Wong, co-founder and CEO of Cult Creative, leadership has never been about lofty ideals—it is about building creative systems that work. In MARKETECH APAC’s Agency Leadership Decoded series, Wong opens up about leading one of Southeast Asia’s most exciting creative-tech ventures, where...
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