Tag: Malaysia
In their new positions, Wong and Drew will lead the Group’s agency brands in Malaysia, Ogilvy and Grey.
In our latest Agency Leadership Decoded series, she highlights that what should remain constant as well is the importance of staying deeply human, which is to listen, empathise, and interpret beyond the data.
The campaign features five short films depicting a range of family scenarios, including a father shielding his child from the rain and siblings sharing emotional moments over ice cream.
Categories expected to benefit from the programme include apparel and accessories, home and living products, sports and outdoor goods, toys and collectibles, and furniture.
Malaysia Airlines has also upgraded its mobile app to deliver real-time notifications on gate changes, flight status updates and baggage carousel information.
According to Tai, the decision to review and refresh Astro’s agency roster was driven by the company’s ambition to stay ahead of the curve in a category that’s constantly shifting.
According to Astro, the medium was selected to extend the show’s thematic tension into a physical experience for passersby.
For Azril Arif, leading Mechanikos in a data-driven era has always been about bridging analytical precision with imaginative storytelling. In MARKETECH APAC’s latest Agency Leadership Decoded series, Azril, director of marketing & analytics at Mechanikos, shares how he guides a fast-growing organisation...
Malaysia’s property market is experiencing continuous growth. The same can be said for its buyers and sellers. In this evolving industry, reaching the next generation of home or property owners has become a necessity rather than a luxury. Having known this, Land and General Berhad, a property development...
Kuala Lumpur, Malaysia – Wise has recently launched a new campaign with content creator Adam Izzy to help travellers spot and avoid hidden markups ahead of the holidays. Building on Wise’s “Siapa Wise?” campaign earlier this year, Adam is bringing his beloved Uncle Tim character back...
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