Tag: Malaysia
According to Tai, the decision to review and refresh Astro’s agency roster was driven by the company’s ambition to stay ahead of the curve in a category that’s constantly shifting.
According to Astro, the medium was selected to extend the show’s thematic tension into a physical experience for passersby.
For Azril Arif, leading Mechanikos in a data-driven era has always been about bridging analytical precision with imaginative storytelling. In MARKETECH APAC’s latest Agency Leadership Decoded series, Azril, director of marketing & analytics at Mechanikos, shares how he guides a fast-growing organisation...
Malaysia’s property market is experiencing continuous growth. The same can be said for its buyers and sellers. In this evolving industry, reaching the next generation of home or property owners has become a necessity rather than a luxury. Having known this, Land and General Berhad, a property development...
Kuala Lumpur, Malaysia – Wise has recently launched a new campaign with content creator Adam Izzy to help travellers spot and avoid hidden markups ahead of the holidays. Building on Wise’s “Siapa Wise?” campaign earlier this year, Adam is bringing his beloved Uncle Tim character back...
The renewed scope covers all customer touchpoints and took effect on 16 September 2025. It is supported by a privacy-safe data and AI infrastructure.
In celebration of CUCKOO Malaysia’s decade anniversary, there is one thing that the company has underscored to be its primary priority: to transcend traditional product marketing by deepening its emotional connection with loyal customers and to create purposeful reasons for new customers to connect with...
Through this initiative, MILO aims to reinforce its role not only as a nourishing drink but also as a cultural icon that encourages Malaysians to take charge of their personal journeys.
Julie’s transformed Sunway Pyramid’s Blue Concourse into a live-action urban skate experience—a feat rarely seen in Malaysian mall activations.
Malaysia — Shopee Malaysia has launched the ‘Shopee Rai Lokal Jelajah Komuniti’ in Papar, Sabah, as part of the Consumers Consultative Council’s Semarak Konsumerisme Programme. This initiative aims to provide rural and semi-urban communities with practical digital skills to enable greater participation...
