Melbourne, Australia – Magic, a digital media agency, has announced new leadership as its expands to the United Kingdom and the United States. Fotini Choutou joins Magic in the newly created role of head of performance for northern hemisphere while Jonathan Renteria steps into the newly created role of group account director at Magic LA, as she leads Magic’s Alchemy expansion in the US.
Previously, the global performance director for Biddable at Mindshare, Choutou brings a wealth of experience to her new role having worked across prominent global accounts including Colgate-Palmolive, Tiffany & Co, NFL, and United Airlines. In her new position, she will spearhead Magic’s expansion into the Northern Hemisphere based in the agency’s new London offices.
Meanwhile, formerly Sony Pictures Entertainment’s director of growth, Renteria’s background includes a start in propulsion at NASA in Los Angeles, followed by a rapid rise through the ranks of data-driven media philosophies in LA. He is perfectly positioned to drive Magic’s innovative Alchemy approach in the US and beyond, from Magic’s LA base.
Jordan Taylor-Bartels, CEO at Magic, said the success of Magic’s rapid expansion into global markets depends on having exceptional talent on the ground and he was confident he had found that talent in both Choutou and Renteria.
“Fotini brings incredible biddable experience across large-scale global clients further complementing our mathematics and statistics methodology in Alchemy. Adding to this, Jonathan’s skillset adds outstanding data-driven and media-science thinking to our global offering, which will be key to our growth in the US and the UK,” he said.
Taylor-Bartlels added, “I am confident their combined wealth of experience and innovative approach to mathematic and data-led marketing solutions will greatly contribute to Magic’s continued success and expansion on the global stage.”
