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Marketing Featured Southeast Asia

Maestro Swiss Group taps Unravel as digital partner

Petaling Jaya, Malaysia – Malaysian-headquartered consumer goods company, Maestro Swiss Group, has partnered with marketing agency Unravel, to revitalize and expand its beverage brand Vico in the digital space.

Maestro produces chocolates and sweets under its brands Vochelle, Vico, and Darry’s that are distributed to over 17,000 outlets across East and West Malaysia, where all products are also exported to more than 20 countries worldwide.

Through the partnership, Unravel will be bolstering Vico’s brand awareness and consideration by utilizing the brand’s digital platforms, as well as other mediums such as radio, print, and even food delivery platforms.

Alwin Yew, Maestro Swiss Group’s director of sales and marketing, shared that the founders of Unravel have put together a terrific brand and leadership team to further accelerate the growth of the Vico brand. 

“Digital marketing has become a crucial component and the pandemic has dramatically accelerated this demand. Partnering with Unravel will enable us to unlock the full potential of digital transformation and further grow Vico’s brand presence in the country,” said Yew.

Matthew Wong, Unravel’s managing director, noted that the partnership is in line with their commitment to pivot their clients’ businesses by leveraging technology to accelerate an end-to-end commerce solution for them. 

“We synergize the best-in-class expertise from e-commerce, media, and communications to create strong end-to-end marketing solutions for Maestro to increase brand awareness and drive higher sales for Vico,” said Wong.