Tag: LVMH

Singapore – Formula 1 and LVMH have recently signed a 10-year global partnership. As part of the deal, several of LVMH’s iconic Maisons will be involved in the partnership, including Louis Vuitton, Moët Hennessy and TAG Heuer.

The collaboration will focus on creating unique experiences that blend the excitement of Formula 1 with the elegance and tradition of LVMH’s brands.

LVMH will contribute its expertise through exclusive hospitality, custom events, limited-edition products, and engaging content. The partnership builds on the long-standing connection between LVMH and Formula 1, which dates back to the sport’s early days in 1950.

More information about the partnership will be revealed in early 2025.

Greg Maffei, president and CEO at Liberty Media, said, “LVMH and Formula 1 are two global brands that consistently push the boundaries of creativity and innovation, values core to Liberty Media. We were thrilled to work with one of the LVMH Maisons during the Las Vegas Grand Prix last year, and to now expand our relationship with the Group as they become a Global Partner. The opportunity to scale our commercial arrangements is emblematic of the vision we have for Formula 1 as the business continues to grow its platform. We look forward to working with Bernard and Frédéric Arnault in the years to come.”

Meanwhile, Bernard Arnault, chairman and CEO of LVMH Group, added, “The people, the quest for excellence and the passion for innovation are at the heart of the activity of our Maisons and Formula 1. In motorsport as in fashion, watchmaking or wines and spirits, every detail counts on the path to success. Both in our workshops and on circuits around the world, it is this incessant search to break boundaries that inspires our vision, and this is the meaning that we want to bring to this great and unique partnership between Formula 1 and our Group.”

Stefano Domenicali, President and CEO at Formula 1, continued, “Our sport is founded on the relentless pursuit of excellence, a value that also lies at the heart of LVMH, so I am delighted to announce this historic partnership will begin in 2025. As Formula 1 continues its global growth, attracting new and more diverse audiences, the strength and breadth of LVMH makes it the perfect partner for us to work with as we look to continually enhance the experience of our fans and the heritage of our incredible sport. This is a landmark partnership for both companies, and I would like to thank Bernard and Frédéric Arnault for their vision and commitment to bring this to life.”

Lastly, Frédéric Arnault, CEO of LVMH Watches, concluded, “In recent years, Formula 1 has truly become one of the most desirable sports in the world. It’s a vibrant discipline that echoes a number of values that are very important to us, such as innovation, team spirit and performance. For many years, several of our Maisons have also chosen to invest in Formula 1, whether to create unique experiences or for moments of celebration. With our Maisons and the expertise of our Group, we want to further grow this experiential dimension that Formula 1 provides all over the world. We are only at the very beginning of this partnership, but the seasons that await us promise to be extraordinary.”

Singapore – LVMH Group, the global creator of high-quality products, and Alibaba Group, China’s e-commerce and technology firm, have announced an expanded partnership to push the frontiers of luxury experiences in China. This collaboration will take advantage of Alibaba’s cloud technologies and AI-powered advancements in retail and online via Tmall. 

The strengthened partnership is a testament to both businesses’ goal of leading retail innovation and providing outstanding, tech-driven luxury experiences. Through this partnership, LVMH will be able to improve its data, omnichannel, and technological footprint in China. 

LVMH has started incorporating Alibaba Cloud’s generative AI capabilities, such as Model Studio (Bailian), an extensive AI model-building platform, and Qwen, Alibaba’s proprietary large language model, as part of its innovation quest. The luxury Maison’s dedication to remaining innovative is highlighted by the innovative apps and services that have been made possible by this integration. LVMH wants to drive innovation-driven growth in its global retail businesses and enhance its premium offers for consumers worldwide by utilising technologies. 

This partnership extension for an additional five years demonstrates a shared commitment to explore new markets, products, and technical frontiers among the more than thirty Maisons and Divisions located within mainland China and Southeast Asia, including Sephora APAC and DFS. In the future, LVMH will have access to a wider range of technology and tested goods from Alibaba Cloud. In order to better serve the Chinese market, this will improve consumer insights, expedite supply chain management procedures, and further optimise corporate operations.

The announcement of the partnership’s global expansion comes after Tmall was first included in Tiffany’s and Chaumet’s premium retail ventures. Up to now, LVMH has unveiled about thirty esteemed Maisons that are presently collaborating with Tmall Luxury Pavilion to make use of Alibaba’s digital capabilities for captivating experiences, including virtual try-ons, 3D product displays, and live streaming. 

Both companies have also increased their cooperation on a number of omni-retail projects, such as membership programs, product launches, digital replicas of famous luxury locations, and one-on-one consultations. Millions of Chinese consumers will now have access to the LVMH luxury experience. 

The strategic partnership between the two companies began in 2019. Since then, LVMH has used Alibaba Cloud’s data management tool, Dataphin, to power “LVMH ATOM” China, a platform built by LVMH to provide individualised services to its growing Chinese consumer base. Furthermore, LVMH has used Alibaba Cloud’s machine learning platform, PAI, to create tailored services that respond to the diverse tastes of Chinese consumers across all of its brands. 

Speaking about the partnership, Stephane Bianchi, group managing director of LVMH, said, “Alibaba is already a key and valuable partner of our Maisons and the Group. The reinforcement of our partnership with Alibaba aims at helping us accelerate omni-channel business growth and enhancing premium luxury experiences driven by the transformative capabilities of cloud and AI technologies, along with its world-leading expertise in e-commerce operations. Our synergetic and forward-looking collaboration will deliver unparalleled experiences to our global customers throughout their premium shopping journey.”

Meanwhile, Eddie Wu, chief executive officer of Alibaba Group, expressed, “Alibaba is pleased to enable a transformation of the high-end consumption experience with retail leaders like LVMH through our world-class technologies in cloud computing and AI. This comprehensive partnership has elevated the retail experience for LVMH’s customers worldwide, including China-based consumers on Tmall. We look forward to continuing to build on the strong partnership and innovation journey with LVMH.”