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Lucy Kough returns to BMF as new creative director

Australia – The creative agency based in Sydney, BMF, has announced the return of its former senior copywriter, Lucy Kough, to now assume the role of creative director.

Kough’s career spans over 20 years, where she held roles across direct, brand, media, digital, and experiential, as well as regional, and CRM. She has previously worked with creative agencies including Ensemble Australia, Enigma Agency, and Archibald/Williams. 

In addition, Kough has delivered work across a diverse range of brands such as The Australian, Vogue, The Cancer Council, KitKat, Allens, and Lego, as well as Hesta, and The Australian Formula One Grand Prix. Just recently, she also led the Transport NSW ‘Saving Lives on Country Roads’ campaign that reversed the road toll on regional NSW roads with life-saving behavior change.

“BMF was the agency that elevated my career. Now, almost ten years later, I’m thrilled to be back. Our clients need creativity in every part of their business, now more than ever. I’m looking forward to combining my love of data, craft, and solving problems with an incredible team around me,” said Kough, regarding her appointment.

Meanwhile, Alex Derwin, BMF’s chief creative officer, commented that Kough brings a unique skillset to BMF which will definitely add creative power across the entire customer journey. 

“She believes in the same thing we all do – the power of great ideas to transform brands and businesses, and we are very excited to welcome Lucy back to the BMF family,” said Derwin.

In July this year, BMF has also announced the promotion of Pia Chaudhuri to the new role of executive creative director. She was also tasked to further drive the agency’s creative leadership team.