Singapore – Dentsu Next, part of Dentsu Creative, has announced the debut of Mixer and Lucie, a pair of AI marketing solutions which aims to reinforce the agency’s commitment to establish meaningful connections with modern creativity between brands & consumers, through the use of technology to reinvent the future.
Mixer explores hundreds of scenarios based on the marketing requests input by users. This solution condenses a process that traditionally takes months into hours, while ensuring each fresh idea is generated.
Moreover, Mixer propels go-to-market strategy, significantly reduces product development time with data-led analysis & insights for competitive advantage.
Meanwhile, Lucie is an advanced customer intelligence & engagement AI designed to enhance loyalty-driven experiences in the retail service industry, supported by dentsu Japan, with a team of dedicated engineers and research team.
Lucie has two parts: the digital avatar production workflow AI Lucie and live generative production feature Live Lucie.
Richard Tan, CEO of Denstu Creative China, said, “The debut of MIXER & LUCIE, aim to optimise all brand interactions & create unparalleled experiences! dentsu brings value to businesses through our integrated ecosystem to seize opportunities in the AI-led digital marketing era – to maintain brands’ relevance and inspire authenticity across the customer journey. Ultimately, to help drive business profitability at every stage.”
Meanwhile, Alex Chu, creative partner at Dentsu Creative China, commented, “AI is becoming a cornerstone of customer service for businesses around the world. The key to growth is to strategically engage with evolved consumers, while being in control with content and creativity, to meet growing demands & capitalise on market opportunities.”