Malaysia – Local telco provider TM and creative firm VML have jointly launched a touching campaign in 2024 to clarify the real meaning behind elderly relatives’ ostensibly foolish remarks made during Chinese New Year.
The purpose of this campaign was to raise awareness among viewers nationwide of the brand’s Unifi Exclusive TVBAnywhere+ Premium Zone TV bundle.
Unifi TV’s Ang Pow campaign attempts to break down generational boundaries and foster family togetherness over the Christmas season, which is generally associated with younger generations answering probing inquiries and comments from their elders.
The campaign showcases “Yunni,” Unifi’s mascot, and explores the “love” that lies beneath each difficult question posed by the elder generation. This program provides an opportunity for understanding and intimacy, together with an Ang Bao QR code from Unifi. This highlights the brand’s family TV packages for Chinese New Year as the perfect way to strengthen bonds throughout the celebrations.
Speaking about the campaign, KC Aui, executive creative director, VML Malaysia, said, “This campaign aims to bridge the generational divides which can create tension among families at this time of year. By revealing the thoughtful intention behind seemingly insensitive comments, we hope to inspire more understanding and connection, coupled with the opportunity for family bonding overUnifi’s high quality TV packages.”