Tag: Live Nation

Singapore – HSBC Singapore has unveiled an exclusive international lifestyle and entertainment platform designed to elevate the experiences of its Premier Mastercard cardholders. 

The platform offers entertainment experiences in Southeast Asia (SEA) and the United Kingdom (UK), catering to the lifestyle needs of Premier customers.

The launch enhances HSBC’s Premier offering for its affluent customers, providing tailored experiences that meet their health and wealth needs. 

Leveraging Mastercard’s partnership with entertainment company Live Nation, HSBC Premier Mastercard holders can enjoy various benefits, including priority access to concerts and shows in SEA and the UK. They can also enter select shows in the UK and meet international artists with a VIP experience.

The platform’s debut will feature comedian Russell Peters as its first exclusive offering. Peters is bringing his ‘Relax World Tour’ to The Star Theatre on April 11, 2025. 

Additionally, HSBC Premier Mastercard cardholders will gain access to presales for highly anticipated events, such as Lady Gaga and BABYMONSTER’s Singapore shows.

“We are committed to delivering delightful experiences for our customers that go beyond traditional banking services, opening up a world of opportunities for them. The growing appetite for premium entertainment experiences is clear, with our Premier Mastercard customers showing increased interest and spend in international entertainment,” Ashmita Acharya, head of international wealth and premier banking in Singapore, said.

“Tapping our strong international connectivity, we are excited to build up our suite of international lifestyle privileges and curated experiences for our customers, from dining to travel and entertainment, to complement their globetrotting lifestyles as they seek out unique experiences,” Acharya added.

Julie Nestor, executive vice president of marketing and communications in Asia Pacific at Mastercard, commented, “People today are focusing their attention and precious resources on what makes them feel good — their passions. In Singapore, music ranks among consumers’ top five passions, with most (69%) music lovers wishing that brands did more to acknowledge and incentivise them for indulging in their passion with perks like credit card rewards, immersive live music experiences, and access to pre-sale tickets.”

“To give the people what they want, Mastercard is delighted to partner with HSBC Singapore to offer cardholders exclusive access to incredible entertainment, music experiences and benefits, all in one place, through priceless.com/HSBCSG,” Nestor added.

Australia – Telecommunications company Vodafone joined forces with Live Nation, a live entertainment company, and its joint venture partner Secret Sounds to give customers presale access to upcoming live music shows in Australia. 

Through this new partnership, Vodafone customers will not only get exclusive presale access for tickets to the live music shows, but they will also have the chance to win curated live music experiences like backstage passes, rockstar treatment, or meeting their favourite artists. 

Vodafone will also be supporting the next generation of Australian musicians as they become the presenting partner of Ones to Watch, Live Nation’s discovery platform for emerging artists. Ones to Watch helps artists reach audiences domestically and globally and has played a role in the careers of artists including Dua Lipa, Halsey, LANY, and LÉON, among many others. 

First up, through this new partnership, Vodafone customers will get exclusive presale access for tickets to see The Weeknd on their Australia tour in November 2023. More announcements for local and international superstar artists are also expected as they bring their tours down under. 

Kieren Cooney, group executive at TPG Telecom, said, “We’re thrilled to partner with Live Nation and bring our customers closer to the music acts they love. With live events and experiences in huge demand and fans eager to see their favourite artists more than ever before, we’re offering Vodafone customers first access to tickets and unforgettable experiences with the musicians that they love.” 

Speaking on the partnership, Greg Segal, president brand and marketing partnerships ANZ at Live Nation,  also said, “Our research tells us  that music is the leading passion point for many Australians. Through our partnership, Vodafone will provide unrivaled experiences for its customers by offering them exclusive access to Australia’s most anticipated live acts. It’s a great time for Vodafone to establish a major partnership in music with the  demand for concerts and festivals at record levels.” 

Live Nation and Secret Sounds have recently toured some of the world’s most recognisable artists, including Harry Styles, Red Hot Chili Peppers, Dua Lipa, Billie Eilish, Gorillaz, The 1975, and Kendrick Lamar.  

Since May, Vodafone customers have been able to purchase pre-sale tickets to the Secret Sounds Festival Sideshows to see artists including Sam Fender, Tove Lo, Noah Cyrus, Loyle Carner, and Yeah Yeah Yeahs, as well as pre-sale tickets to see Live Nation touring artists Motley Crue + Def Leppard, Blink 182, Post Malone, Louis Tomlinson, and the Jonas Brothers. 

Australia – Foxtel, Australia’s subscription TV company, has rebranded its loyalty program Foxtel First, to be now called Foxtel Reward.

Following this endeavor, the company has also partnered with live entertainment company, Live Nation Australia, to bring Foxtel Rewards members unmissable live music events.

Through the partnership, Foxtel Rewards will be rolling out entertainment experiences across the most anticipated Live Nation Australia tours. It will also enable members to experience VIP benefits, such as meet and greets with the stars, invitations to exclusive pre-show parties, and reserved ticket allocations.

Moreover, members will be able to enjoy a slate of huge local and global talent in the upcoming Live Nation tours, including Billie Eilish, Dua Lipa, Tim Minchin, and Alanis Morissette, as well as Backstreet Boys, and Rod Stewart, among others.

Greg Segal, Live Nation’s president of brand partnerships for Australia, commented, “We are looking forward to bringing Foxtel Rewards members deeper connections to their favorite artists and the music they love. We know the Foxtel Rewards program will make these experiences even more memorable for members.”

Foxtel Rewards will also bring an enhanced sport offering to their members with action-packed live sporting events, allowing them to meet sporting heroes and score tickets as part of regular giveaways. 

The program will deliver access to all areas to some of the biggest cricketing matches across the summer months including The Ashes, One Day International, T20 World Cup, and the Big Bash League, as well as NRL, and AFL, Supercars events across 2022. 

Lisa Cronin, Foxtel’s director of customer marketing and loyalty, said, “At a time where live experiences are more valued and sought after than ever before, we’re thrilled to be partnering with Live Nation Australia and rounding out our strong loyalty offering with the most exclusive money can’t buy experiences for our customers.”

Furthermore, the new rewards program will enable members to get their hands on premium movie tickets, bonus and exclusive content, and behind-the-scenes previews of their favorite shows, as well as attend VIP events.

Foxtel Rewards is free for all Foxtel residential customers with a set-top box only, which excludes Foxtel from Telstra customers.