Tag: Lion & Lion

Kuala Lumpur, Malaysia – Digital marketing agency Lion & Lion has announced the appointment of Wai Sim Liew as the new business director for its Malaysian operations. Said appointment aims to reinforce the agency’s growth in the market.

Through her new role, she will be responsible for overseeing the client service department to further build on the agency’s dedication towards helping ambitious brands unlock growth.

Furthermore, she will be also taking a focused look at strengthening how the agency delivers work for its clients, while ensuring that creativity and sound strategy remains at the core of all activities.

Wai Sim brings with her 14 years of experience in the communications, advertising and media industries. Prior to joining Lion & Lion, she built her career in other agencies such as Publicis, Leo Burnett, BBDO/Proximity and most recently, Ogilvy, where she was a client service director.

“Having worked with Lion & Lion in the past and seeing them shine in their expertise on the digital front is super inspiring. I am thrilled to be joining this dynamic team bursting with their own individual talents and looking forward to working closely with every one of them to deliver business-orientated impact for our clients,” she said, regarding her appointment.

She will be reporting to Jeppe Carlsen, managing director at Lion & Lion Malaysia.

“We are excited to welcome Wai Sim to our senior management team, where she can apply her breadth of experience supporting clients from a wide range of industries. Our agency has experienced strong growth recently, particularly in accounts that have a regional scope and we intend to continue this momentum. Her entrepreneurial spirit and ability to deliver impactful results will be invaluable as we further improve our positive business growth and product offerings,” Carlsen stated.

Recently, the agency has been appointed by beverage company Carlsberg Malaysia to handle the social media account of their wheat beer product 1664 Blanc. Separately, the Singaporean arm of the agency has been appointed by Kodak to handle its global social communications, and the Indonesian arm of the agency being appointed once again by cosmetics company L’Oreal to handle its extended remit in Indonesia.

Kuala Lumpur, Malaysia – Dynamic brewer Carlsberg Malaysia has announced the appointment of digital-first agency Lion & Lion to lead the social media accounts of its beer brand 1664 Blanc in the country.

Carlsberg Malaysia is part of the Carlsberg Group, which deems to be one of the leading global brewers with strong market positions across Western and Eastern Europe, as well as Asia. It is a brewer with businesses in Malaysia and Singapore, as well as an investment in Sri Lanka.

The partnership, which officially kicked off on 1 August 2021, will see Lion & Lion developing a comprehensive content strategy plan for the brand involving creative social experiences that relate to the brand’s global tagline of “Good Taste with a Twist.” The agency will also be focusing on elevating 1664 Blanc’s market penetration among its target audience by emphasizing the brand personality’s premium quality and trendy lifestyle.

Lion & Lion said that the campaigns will be entirely digital, spread out across the brand’s social platforms, namely Instagram and Facebook. It will also be complemented by tactical e-commerce marketing activities, consumer engagements, and collaborations with local influencers, to drive brand awareness and social media content.

Caroline Moreau, Carlsberg Malaysia’s marketing director, shared that they want to bring elegance and great taste to those wonderful social occasions of reveling in good company while enjoying 1664 Blanc beer. 

“With social media becoming a big part of everyone’s life especially since the pandemic started, we want to craft more relevant and sharpened content to reach out to our consumers and drive engagement,” said Moreau.

Meanwhile, Jeppe Carlsen, the managing director at Lion & Lion Malaysia, said that the strategy is to strengthen the brand by promoting its personality.

“The slogan “Good Taste with a Twist” offers ample opportunities to incorporate the beer’s French heritage into the local culture by emphasizing a trendy, upbeat lifestyle and creative visuals that challenge our expectations. It is not so much about selling a beer but allowing the drinkers to experience being part of a socially accessible yet stylishly chic community,” said Carlsen.

Jakarta, Indonesia – Lion & Lion, the digital-first agency operating in Asia, has announced that it is set to continue its partnership with global beauty brand L’Oréal in Indonesia. The first on its extended remit is introducing La Roche Posay, L’Oréal’s science-forward skincare brand, to the Indonesian market.

The launch of La Roche Posay is a result of the company’s positive reception in the Indonesian market and a response to increasing demands for healthier skin care.

Lion & Lion has been working with L’Oréal since 2016 and assisted the French cosmetics company with its L’Oreal Paris, Garnier, and Maybelline brands in Indonesia. 

The agency will be launching a comprehensive campaign for La Roche-Posay, and part of this is the development and execution of the brand’s social media communication strategy as well as building a local website for Indonesian consumers.

La Roche-Posay
From La Roche-Posay’s website in Indonesia

Nestya Sedayu, the marketing manager of L’Oréal Indonesia’s Active Cosmetics Division, shared that they have observed a recent shift in consumer trends, with more consumers looking towards dermatological skincare for “reliability, efficacy, and safety.” 

“As one of the world’s leading skincare brands, we are confident that La Roche Posay will be able to match our existing success in the Indonesian market. Seeing as how Lion & Lion has been a strong partner both creatively and digitally for the L’Oréal Indonesia group, we believe the agency will provide strong support as well for the launch of La Roche Posay and will continue to play a pivotal role in growing the brand in Indonesia,” commented Sedayu. 

The brand launch campaign will focus on raising awareness for La Roche Posay on its social and digital platforms, namely Facebook, YouTube, and a localized website – larocheposay.co.id. 

Through the campaign, the agency will also be highlighting the brand’s proposition of offering product lines that are targeted at sensitive skin, specifically those with skin concerns. Together with this, building up strong brand equity and desirability among consumers will also be part of the agency’s roadmap for the brand. 

John Campbell-Bruce, Lion & Lion’s managing director for Indonesia, is confident to take on the responsibility with La Roche Posay, stating the team’s significant experience in the beauty and cosmetics market over the past six years, providing it with strong insights into consumer trends and behaviors. 

“We are excited to continue our journey with L’Oréal Indonesia through the launch of La Roche Posay, a brand that offers positive social impact through its products,” said Campbell-Bruce. 

He adds, “This sense of inclusivity appeals to our audience and we have noticed this in the way they have engaged with our content. Our approach will build on this insight and show how La Roche Posay brings people together through its products’ brand promise of safety and accessibility.”

Singapore – Signet Armorlite AMERA, the parent company of KODAK Lens, has chosen Asian digital marketing agency Lion & Lion to manage and develop its social media communications globally. Lion & Lion is headquartered in Malaysia with offices in Singapore and Indonesia. The selection by the global brand has specifically called on the agency’s Singapore arm.

KODAK Lens is the prescription glasses brand of the main imaging technology brand KODAK and is a full-service prescription lens provider which offers consumers a wide range of lenses. 

Lion & Lion shared that the new integrated digital and social campaign it has conceptualized for the brand is designed to raise its brand awareness and to connect it with its target audience.

KODAK Lens’ brand promise is for consumers to “See the Colors of Life.” Cheelip Ong, regional chief creative officer at Lion & Lion, said that for the campaign, the agency will be using the theme of ‘the most vivid moments of life’ in which the colors of life will be “defined by the moments and emotions that are seen vividly through the eyes of KODAK Lens’ users.”

“We want our audience to experience how KODAK Lens can help them see the joyful moments of life with even more sharpness and vividness, by presenting life’s big moments, giant gestures, and grand emotions with memorability and clarity,” said Ong. 

Lion & Lion Singapore is inked to execute a one-year social media campaign in the different markets of KODAK Lens, such as Southeast Asia, China, Africa, Russia, and more. The content developed for the campaign was specifically selected for its relevance across different cultures to provide easy adoption within each target market. 

Chien Chiang, managing director at Signet Armorlite AMERA, commented on what made them choose Lion & Lion. 

“[The agency] presented a creative solution that was very much aligned with what we wanted to showcase globally for KODAK Lens, namely clarity, vividness, and celebrating the possibilities that life has to offer.”

Chiang added, “Furthermore, their expertise in relating to a digital generation means that they will be able to build and strengthen that essential emotive connection internationally while staying true to the KODAK brand legacy.”

Meanwhile, Steven Ghoos, managing director of the agency’s arm in Singapore, opined, “We are excited to work with a world-class brand like KODAK Lens, bringing the product experience to life through emotional storytelling. With the fast-paced social media and digital revolution that we are living in, the emotionality of being able to share life’s moments, big and small, is even more relevant today and we look forward to helping KODAK Lens tell that story.”