Tag: LINE Today

Hong Kong – LINE Today Hong Kong, the news and content curation hub within social messaging app LINE, has partnered with digital advertising solutions company Innity to launch its new self-serve platform to streamline its ad operations and expand its ad offerings to advertisers. 

LINE Today curates and publishes over 1,000 news and content articles daily and has over two million monthly active users. The new custom platform enables LINE Today’s advertisers to set up orders, manage campaigns, and build their creatives. It also enables advertisers to run Innity’s high-impact mobile ad formats like Mobile Spin and Mobile Cards, amongst others. In addition, advertisers can set their own campaign budget and schedule, and then monitor results and adjust as needed in a real-time dashboard. 

Queenie Hung, LINE’s sales director for Hong Kong, commented, “We’re excited to enable advertisers to easily and quickly create and upload their own campaigns that they can push live to 2 million active users on LINE Today Hong Kong in an effective way.”

Meanwhile, Andrew Lim, Innity Hong Kong’s managing partner, shared that they are excited to be working with LINE Today Hong Kong who is an innovative publisher dedicated to discovering the best advertising technologies. 

“We’re excited to have become their partner and support and streamline their ad campaigns with our programmatic-driven self-serve solution, and we expect that it will create significant monetization opportunities for them,” said Lim.

Hong Kong – Global advertising company Taboola has been tapped by social messaging app LINE to bolster personalization for LINE Today Hong Kong, the news and content curation hub within the app. 

LINE Today Hong Kong will bolster content recommendations by leveraging several Taboola innovations, including Taboola Feed, a seamlessly integrated feed that provides readers with personalized content for a more engaging experience, across the LINE Today Hong Kong home page and all of its articles.

“Our goal has always been to bring people around the world closer to each other, to information, and to services. News readership plays an important part towards that goal, as it encourages people to read more about issues that surround them. Taboola’s team, technology and its expertise in recommendations made it the best choice for powering recommendations for our users in Hong Kong,” said Hyunbin Kang, SVP at LINE Plus Corporation.

To date, the LINE messaging app reaches more than 188 million global monthly active users and provides a wide range of services to its users. LINE Today serves as a news and content hub within the LINE app, which connects users with leading destinations for mobile news and content consumption in several countries.

“LINE has built an incredible mobile-first brand that places communication, content, and entertainment at the forefront. Their massive reach particularly in the APAC region, coupled with our ability to recommend content ensures that people will receive quality news on their devices,” said Adam Singolda, CEO and founder at Taboola. 

He added, “We’re excited to bring discovery and recommendations to LINE Today Hong Kong, operated by one of the world’s most popular messaging apps, and unlock new ways for LINE Today Hong Kong to monetize.”