Tag: Limited edition

Singapore – Carlsberg has partnered with artists 1983ASIA to create a limited-edition look for its iconic beer to celebrate the Year of the Snake, a time typically associated with prosperity. The Danish brewer is marking the festival with a multi-market campaign in Asia through specially designed packs, ideal for families and friends to enjoy in style as they come together for the celebrations.

The two Asian artists behind the design, Yao from Malaysia and Su Su from China, have worked together to combine contemporary art and design with familial traditions that take place during Lunar New Year, helping beer drinkers celebrate in a truly special way. 

The artwork concept commemorates the Year of the Snake’s association with wisdom, elegance and transformation, giving Carlsberg’s iconic hop leaf an all-new look for this year’s celebration.

Moreover, the snake is intertwined with striking, blossoming flowers as a sign of new beginnings, hope and happiness. The colours were carefully curated, with red symbolising prosperity, orange representing good fortune and a touch of blue which brings a uniqueness and honesty. The artwork is finished with elegant touches of gold representing good luck and good fortune.

Lynsey Woods, global brand director at Carlsberg Brand, said, “At Carlsberg, we want everyone to have access to the best things in life, including the best beer and the best Lunar New Year celebrations. As such, we wanted to create something special for this year’s occasion.”

She added, “This stunning, special-edition design blends heritage and modern artistry to celebrate the Year of the Snake. We hope that customers will share these beers with their loved ones and create lasting memories as they come together for the annual celebrations.”

The Carlsberg Lunar New Year limited edition will be able to purchase from select retailers across China, Hong Kong SAR, Malaysia, Singapore and Vietnam. The Carlsberg brand will further engage consumers this Lunar New Year with in-store activations, digital engagement, and community events. 

Singapore – Popular soft drink brand Coca-Cola has recently released its limited edition collaboration with American music producer Marshmello, and is now available in select Southeast Asian countries namely Singapore, Malaysia, Thailand, and the Philippines. 

The Marshmello’s Limited Edition Coca Cola is a fusion of the artist’s favourite flavours: strawberry, and watermelon, mixed with the original Coca-Cola taste. Fans can also scan the QR code on the can to be transported to the Coca-Cola Creations online hub via coca-cola.com/creations, where several different digital experiences can be enjoyed. 

Speaking on the collaboration, Marshmello said, “It was great to collaborate with Coca-Cola on this limited-edition drop. We created a vibey blend of my favourite flavours in this all-new mix. I think it tastes amazing and I hope fans love it too.”

Meanwhile, Teejae Sonza, marketing director for Trademark Coca Cola of the Coca-Cola ASEAN & South Pacific, commented, “Music – just like Coca-Cola – has such an amazing power in connecting communities and creating opportunities for shared experiences.”

She added, “For this second Coca-Cola Creations drop we are doing here in ASEAN and South Pacific, we sought to add an unexpected remix of flavours to a great Coca-Cola taste, and Marshmello is the perfect collaborator. It is an exciting step for our brand to introduce Marshmello’s Limited Edition Coca-Cola and invite fans to immerse themselves in Mello’s world.”

Collectible slim cans with striking black and white visuals in the limited edition cans pay homage to the artist’s signature aesthetic, as well as dripped Spencerian script, melding the brands together into a smooth and satisfying vibe. Coca-Cola partnered with creative agency Forpeople on the packaging design.

Hong Kong – With the new football season in Europe underway, Pizza Hut Hong Kong has collaborated with global advertising agency Ogilvy to deliver a limited foosball pizza box to customers, that can be availed through a game in social media.

The new limited edition item is part of the brand’s dedicated football campaign “12th Player Club.” It is specially designed with a fully playable foosball table integrated into the lid of the box.

Pizza Hut has commissioned five special boxes to be up for grabs. The company has asked interested customers to follow a simple set of mechanics on its Facebook page, where one of the requirements is a membership to the brand’s football interactive platform “Best 12th Man Club.”

“Pizza Hut’s ‘12th Player Club’ campaign is ramping up to encourage football fans who are stuck isolated at home to get into the football spirit, while tucking into great tasting pizza,” said Ogilvy in a press release.

Marketing Director Wendy Leung shared that the special packaging is the brand’s way of reminding football fans that pizza goes best with football.

“We always want to go above and beyond when catering to our audience and given how fatigued the community has been this year, offering fun beyond just food, and bringing an experience like this to life right in your pizza box, is the perfect way to make people smile,” said Leung.

Meanwhile, John Koay, executive creative director for Ogilvy Hong Kong added, “A lot of football fans have been stuck at home during these past few months, so we wanted to bring the fun and flavor to them. The Foosball Pizza Box is a great packaging idea that brings together the football action and delicious pizza for a memorable meal experience that you can share with friends.”

The campaign runs from 6 October to 20 October.