Tag: Leverate Group

Jakarta, Indonesia – Leverate Group is doubling down on its commitment to innovation and client success with the appointment of Fauza Istighfareva as client partnership officer (CPO) and the promotion of Dylan Setiawan to chief operations officer (COO).

Fauza brings extensive experience in account management and sales excellence, and a renowned name in Leverate Group. Having held key roles at Leverate for more than 7 years, she has grown with the company not only in the business but also in company’s management. 

Prior to coming back to Leverate, she worked in Tokopedia and Tiptip for Sales excellence and business partnership. Known for spearheading large account teams and ensuring consistent revenue growth, she will oversee strategic partnerships and client engagement at Leverate Group. 

In her new role, Fauza will focus on elevating the agency’s offerings and delivering high-impact solutions that address evolving market demands.

Meanwhile, Dylan’s promotion to COO reflects a proven track record in operations, account management, and integrated strategy. He honed his operational expertise at one of Southeast Asia’s largest retail groups (MAP). He also expanded his account and strategy proficiency at agencies managing clients across finance, FMCG, luxury, and pharmaceuticals. 

During the past five years at Leverate Group, Dylan served as head of account strategy and was part of the management team, gaining a holistic view of the agency’s capabilities. This experience equips him to seamlessly oversee Leverate’s operations, drive cross-departmental collaboration, and maintain the agency’s momentum in a competitive market.

These leadership appointments reflect Leverate Group’s continued evolution as a strategic marketing innovation & consultancy partner. Both Fauza and Dylan will work closely with the executive team to maintain Leverate’s momentum in Southeast Asia and beyond. 

Marlina Lim, CEO at Leverate Group, said, “With Fauza’s client-first mindset and Dylan’s operational expertise, we’re confident that Leverate Group will continue to thrive and grow in today’s highly competitive market.”

Singapore – Effective 1 November, Leverate Group will take over creative and social media management scope for Southeast Asia, as well as spearheading the end-of-year festive campaign for Häagen-Dazs. 

Leverate Group, with its headquarter in Jakarta, Indonesia, has been tasked to lead social media strategy and creative development for Häagen-Dazs in 3 key markets: Singapore, Thailand and Malaysia. 

“Social media is an important communication channel for Häagen-Dazs to reach our target audiences and what Leverate team has brought to the table shows their deep understanding of the channels which will help us drive further engagements with them” said Tya Close, head of marketing of SEA at General Mills. 

On top of the social media scope, Leverate Group will also develop 2024’s festive campaign strategy and creative development, through an omnichannel approach. 

“We are very excited and honoured to be able to work with one of the legendary brands for this region. Häagen-Dazs is known for its relentless pursuit and dedication to making the best ice cream for their fans, therefore we will put our best efforts into bringing those brand experiences to  life in a refreshing and innovative way,” said Monica Hynds, MD of Leverate Group, Singapore. 

Singapore – Independent full-service agency Leverate Group is proud to announce the appointment of Monica Hynds as its managing director for Singapore.

In her new role, Hynds will focus on strengthening and growing the full range of Leverate Group’s services, including all-round media services, creative brand communication, and martech.

Prior to joining Leverate Group Singapore, Hynds took on the role of general manager at DDB Group Singapore and, before that, regional director APAC of Hogarth Worldwide. She was also previously at BBDO Singapore as managing director and held the position of head of agency at Spark 44 for Jaguar Land Rover APAC between 2017 and 2020.

A seasoned brand and business professional, Hynds worked with several leading global agency networks such as We Are Social, Ogilvy & Mather, and J. Walter Thompson. With over 20 years of industry experience, she is well-equipped to guide Leverate Group on its journey toward becoming an industry leader that serves clients with global expertise, executed locally.

Speaking on her own appointment, Hynds said, “Singapore is a strategic hub for Leverate group, our clients, and our partners. We are here for one reason only: To fuel and elevate our clients’ business growth with our holistic capabilities under one house. I look forward to speaking to all our clients very soon!”

Meanwhile, Marlina Lim, CEO of Leverate Group, commented, “We believe in Monica’s leadership and her ability to not just build brands for our clients, but also transform their businesses. I am excited to extend Leverate’s excellent and game-changing work across the region with Monica.”

Jakarta, Indonesia – Global marketing and communications group Stagwell has announced it has added the Leverate Group, an integrated and independent full-service agency based in Indonesia, to its expanding Global Affiliate Network.

Leverate Group is known for delivering bespoke strategies encompassing media, creativity, and technology. Since its inception in 2015, the agency has amassed a number of highly regarded clients, including Allianz, Astra Group, BTN Bank, BRI Bank, Permata Bank, BMW, and Merries.

With Leverate Group joining Stagwell’s network, the agency is set to offer robust omnichannel media buying and activation capabilities to Stagwell’s global client base, extending the network’s Asia Pacific footprint of creative, media, and digital services.

The partnership significantly strengthens Stagwell’s reach in the region as well as the network’s omnichannel media buying and activation capabilities. Moreover, the new addition underscores the network’s accelerating commitment to growth across Asia, anchored by its regional offices in Singapore and Malaysia and over 25 affiliate partners in Asia to date.

With forecasts suggesting Indonesia will rank among the top five global economies by GDP in 2030 (as projected by the National Research Group), this collaboration underscores Stagwell’s unwavering commitment to providing adaptable and streamlined client solutions within this rapidly expanding, mobile-first market.

Stagwell’s Global Affiliate Program powers agile global solutions for clients, allowing Stagwell to partner with regional experts to scale marketing capabilities to new regions. Since the program’s inception, Stagwell has formed partnerships with nearly 80 affiliates across APAC, EMEA, LATAM, and North America, extending Stagwell’s global operational reach to 98 countries.

Commenting on the partnership, Randy Duax, managing director for Asia-Pacific at Stagwell, said, “As Southeast Asia’s largest economy, Indonesia presents abundant opportunities for global brands to grow with the rise of the urban Indonesian consumer and for Indonesian brands to take share in the global market.”

He added, “Partnering with Leverate positions Stagwell to comprehensively support our clients’ ambitions in this dynamic and diverse market, bringing best-in-class marketing capabilities and an intricate understanding of Indonesia’s rich cultural make-up into our service set.”

Meanwhile, Marlina Lim, chief executive officer of Leverate Group, shared, “At Leverate Group, we have a track record of implementing successful campaigns infused with global knowledge, backed by data-driven insight. We aim not to just build our clients’ brands but also to grow their businesses. We look forward to collaborating closely with Stagwell to help clients transform for a digital-driven economy.”