Tag: Leadership

Singapore – Criteo has officially appointed Michael Komasinski as its new chief executive officer and board member, succeeding Megan Clarken, who recently announced her retirement.

With over 20 years of experience in AdTech, Komasinski joins Criteo with a strong track record of building global brand and retail relationships. He has consistently driven profitable growth for leading organisations by leveraging technology-driven strategies while fostering an inclusive work environment.

Komasinski is currently CEO of the Americas and president of global data & technology at dentsu, where he joined through the 2016 Merkle acquisition. He became global CEO of Merkle in 2021, leading a technological transformation that integrated AI into dentsu’s products, enhancing client value and driving major enterprise wins. He also expanded Merkle’s retail media consulting practice and merged it with dentsu’s media buy-side capabilities.

Before joining dentsu, Komasinski led over 14,000 employees across 50+ locations at Merkle. He has held leadership roles at Razorfish, Schawk Retail Marketing, Nielsen, and A.T. Kearney. Komasinski also serves on the Ad Council’s board and the client advisory boards of Meta and Microsoft.

Commenting on his appointment, Komasinski said, “Criteo’s transformation into a global commerce media powerhouse and AdTech leader has been inspiring, and I am excited and energised to serve as the company’s next CEO and build on this momentum.” 

“There are massive growth opportunities in media today with new advancements in AI and a global rise in e-commerce, which are driving hyper-personalised consumer touchpoints across more content and devices than ever before. I’m thrilled to be partnering with Criteo’s talented team, who has built incredible assets in AI over the years, to deliver compelling commerce solutions for our clients and drive shareholder value,” he added. 

Criteo’s Board of Directors has appointed Komasinski as CEO, with his new role taking effect on February 15, 2025. He will succeed Clarken, who will transition to a senior advisory role to support a smooth handover.

“We ran a comprehensive search process to identify the next CEO of Criteo to ensure we have the right leader to spearhead the next phase of the company’s AI-fuelled transformation and vision as the world’s leading commerce media platform,” said Rachel Picard, chair of Criteo’s board of directors. 

“We are thrilled that Michael is joining us to lead Criteo at this exciting time in our journey. Michael is a high-caliber executive with the ideal mix of skills, including tech-enabled product development expertise, hands-on experience managing brand and retailer relationships, and a proven ability to drive accelerated growth and scale globally. Over the course of his career, Michael has also demonstrated a collaborative approach to management that has galvanised global organisations to lead in digital marketing and technology. We are  confident that Michael will bring a valuable perspective to drive Criteo’s strategy forward, further enhancing our commerce and retail media leadership, and building on our strong momentum thanks to Megan’s critical contributions and the dedication of the entire team,” Picard added. 

Singapore – Martech agency EternityX has formed a partnership with DJM Consulting founded by Deric Wong under a shared vision of actionable strategies that integrate innovation and cultural intelligence. With this, Wong joins the agency as its chief business officer.

It has also named Jean Kniss Loh as chief marketing officer, and Max Lee as global partner for China media integration as part of new senior hires for EternityX. This move aims to drive its rapid global expansion across APAC, Europe, and the Middle East.

The collaboration reflects DJM Consulting’s philosophy, “Don’t Judge Me”, and EternityX’s focus on connecting East and West through advanced marketing solutions tailored to complex markets.

As chief business officer, Wong will oversee business strategy, partnerships, and performance, aligning corporate objectives with a sustainable growth approach. With decades of experience, including leading Dentsu China and Omnicom Media Group Hong Kong, he is recognised for his innovative strategies and operational excellence.

Meanwhile, Jean brings over 20 years of experience in strategic communications, crafting narratives for global companies in her roles with FTI Consulting, Burson-Marsteller, FleishmanHillard, Ogilvy and KPMG. As CMO, she will spearhead EternityX’s global branding and thought leadership efforts, ensuring the company’s continued relevance in an ever-evolving marketplace.

Lastly, Max brings over 15 years of extensive experience in global advertising and media agencies including Carat, Mindshare, MediaCom, and PHD. Max bridges global ambitions with China’s intricate media landscape, creating culturally relevant campaigns that resonate with local audiences. His expertise enhances EternityX’s ability to stand out in competitive markets, delivering tailored solutions that drive meaningful impact.

Speaking about the partnership, Wong said, “This partnership aligns with the evolving global landscape, where business empowerment begins with unlocking new growth potential. At DJM Consulting, innovation is at the heart of everything we do. From challenging conventional thinking to evolving business models, we help companies rewrite their future potential. With deep expertise in strategic marketing, advertising, and corporatisation, DJM Consulting empowers companies to expand into high-growth markets with EternityX, while strengthening their media presence and brand positioning.”

He added, “Success in global marketing today demands collective intelligence and the seamless collaboration of diverse expertise, to achieve a shared goal. Drawing from my experience of leading international creative, advertising, and media organizations, I’ve witnessed how agility, collaboration, and innovation – when paired with a deep understanding of markets – drive transformative outcomes. Our partnership represents an opportunity to push boundaries further, leveraging advanced technology to shape future-ready solutions. Collaborating with Charlene Ree, a trailblazer in AI-driven marketing, we are redefining how businesses, agencies, and industry peers unlock growth in an ever-evolving global marketplace.”

Meanwhile, Charlene Ree, CEO of EternityX, highlights the importance of this collaboration, commenting, “At EternityX, our vision has always been to empower brands to reach their full potential by connecting them with the world’s most dynamic audiences. Partnering with DJM Consulting is a pivotal step forward and enables us to scale our expertise and adapt to the unique needs of global markets. By combining DJM Consulting’s expertise with EternityX’s advanced technology, we’re empowering brands to thrive globally and setting a new benchmark in an interconnected and rapidly evolving world. Together, we are creating enduring value for clients and agency partners through innovation and cultural understanding.”

She added, “For businesses, this partnership paves the way for strategies that connect globally and locally. For agency partners, it offers the tools to enhance capabilities. And for industry peers, it sets a benchmark for navigating the rapidly evolving global marketplace. Together, EternityX and DJM Consulting are shaping the future of global marketing.”

India – RepIndia, an India-based digital agency, has announced key leadership promotions, elevating Neelanjan Dasgupta, Durgesh Tiwari, Sanya Sitlani, Nitin Sharma, and Guru Mishra to new roles. These changes underscore the agency’s commitment to enhancing its digital capabilities and fostering innovation.

The five senior team members promoted have played a pivotal role in driving RepIndia’s success and innovation over the years. These promotions are designed to strengthen the agency’s core leadership and accelerate growth across various digital verticals.

Previously serving as creative head (West), Dasgupta has been appointed vice president of creative strategy and innovations. During his tenure, he delivered award-winning campaigns and onboarded high-profile clients including JSW Steel, JSW Energy, MTV, JBL, Joyville, Amante, Amazon Mini TV, and many more.

In his new role, he will focus on enhancing RepIndia’s creative offerings and driving innovative solutions across markets.

Speaking on his promotion, Dasgupta said, “RepIndia has taught me everything I know about advertising. It has provided me with a safe space to grow, where accountability and kindness go hand in hand. I will always carry these values as a leader and professional.”

Following suit, Tiwari has also been promoted to associate vice president for listening, ORM, and analytics.

Previously senior account director, Tiwari grew his team from 20 to over 100, significantly boosting the agency’s capabilities in social listening, ORM, and analytics. His strategic leadership has been key in acquiring major clients like NPCI, DigiYatra, BluSmart, and Subway, contributing to RepIndia’s international expansion.

Joining Tiwari, Sitlani also takes on the role of associate vice president for planning and growth, where she will drive strategic initiatives and uncover new opportunities to advance the agency and its clients.

Previously an account director for account planning and growth, Sitlani played a key role in acquiring clients such as JBL, Pearl Academy, Kajaria, Colorbar, CARE Hospitals, and others, further expanding RepIndia’s portfolio and market presence.

“We’re heavily involved in a wide range of initiatives—from pitches to strategy for existing clients and reviewing work across accounts,” she shared. 

Mishra also joins the roster of promotions, having been elevated to senior vice president for digital media and buying, underscoring RepIndia’s commitment to expanding its media capabilities.

Before this, he served as vice president for digital media and buying. Under Mishra’s leadership, the digital media team expanded significantly, securing clients like Kajaria, Instax, M3M, Fortis, Haldirams, and others. His extensive experience in digital media strategy is expected to drive RepIndia’s media operations and innovate digital buying practices.

Commenting on his new role, Mishra shared, “When I joined RepIndia, the team was just 2 members. Today, it’s grown to over 18 members. The journey has been rewarding, and I look forward to leading our media operations into the future.”

Finally, Sharma joins the leadership team as associate vice president for search, recognised for his crucial role in enhancing the agency’s search marketing expertise.

Sharma has been instrumental in strengthening RepIndia’s search capabilities, working with prominent brands like Hero MotoCorp (across 8 countries), Merino Laminates, Kajaria Ceramics, Migsun Group, and more. Previously associate director of SEO, he has grown his team to over 20 members, further bolstering RepIndia’s search marketing expertise.

These leadership appointments come as RepIndia positions itself for growth in 2025. With a strengthened team across search, media, creative strategy, planning, and analytics, the agency aims to enhance its offerings and drive digital innovation. The changes reflect RepIndia’s focus on building internal capabilities for the future of digital marketing in India.

Archit Chenoy, CEO of RepIndia, commented, “At RepIndia, our strength lies in our people and their ability to drive meaningful impact for our clients. These promotions are a testament to the incredible talent, dedication, and innovative spirit that define our team. As we look ahead to 2025, this strengthened leadership will play a critical role in shaping the future of digital marketing, delivering cutting-edge solutions, and unlocking new growth opportunities for our clients and our agency alike.” 

Singapore – IPG Mediabrands has confirmed the appointment of James Hawkins to the newly-created position of chief client officer at IPG Mediabrands APAC.

“IPG Mediabrands remain focused on delivering innovative and exceptional client experiences in a rapidly evolving media landscape. We are excited to deploy James’ in-depth knowledge and transformative experience across the Asia-Pacific region,” Leigh Terry, CEO at IPG Mediabrands APAC said.

Hawkins was most recently the chief executive officer of PHD in Asia-Pacific, and held the role from October 2018 to October 2024, when he recently stepped down.

He was also previously the managing director of dentsu X in Asia-Pacific, and also held other C-Suite positions for dentsu across Asia-Pacific.

His appointment comes after Omnicom Group has confirmed that its board of directors have unanimously approved a definitive agreement pursuant to which Omnicom will acquire Interpublic Group (IPG) in a stock-for-stock transaction.

Singapore – Himanshu Shekhar, most recently the chief executive officer for Southeast Asia at GroupM, has stepped down from his role this month, the company has confirmed to MARKETECH APAC when reached out to.

“After two and a half decades with GroupM, Himanshu Shekhar has decided to step down from his role managing our business in Southeast Asia this month. Himanshu has been a strong leader for us over the years. We’re grateful for his many contributions to our success in the region and wish him the best for the future,” a GroupM spokesperson told MARKETECH APAC.

Himanshu served as GroupM’s CEO for the region beginning in May 2023. Prior to this, he was the CEO of GroupM Indonesia and then expanded his role to also include the Thailand and Vietnam markets.

He also served as the managing director of Mindshare Indonesia in 2010 before being elevated to the position of CEO in 2012 and subsequently as its CEO for Southeast Asia in 2015.

The recent move also follows a recent shake-up in GroupM’s APAC leadership, which expanded the remits of Mindshare, Wavemaker, and EssenceMediacom’s regional agency leaders to include responsibility for critical GroupM-wide functions and capabilities.

Sydney, Australia – Consulting-led digital marketing agency Orange Line has appointed Brian Collins as head of growth to lead the global expansion of its innovative product offerings, with a strong focus on scaling in the United States. 

Bringing 14 years’ experience in digital strategy and growth marketing, Collins excels in securing global accounts, scaling teams and driving revenue. 

Reporting to Aishling Farrell, general manager at Orange Line, his role will focus on identifying growth opportunities, building new business and enhancing Orange Line’s presence across international markets.

Prior to moving to Australia, Collins was Head of UK Digital for Ogilvy in London where he worked with brands including Mattel across EMEA, Vodafone, Nokia, Bacardi and British Airways. 

Collins previously held other senior leadership roles at ContentCal (acquired by Adobe) and Strong Roots (acquired by McCains). Since moving to Australia, Collins has worked on brands like Oroton, Eckersley’s Arts & Crafts, and Charter Hall.

Speaking on his new role, Collins said, “I’m thrilled to join Orange Line at such a pivotal moment in its journey. I was blown away by the agency’s exceptional product suite and their proven execution capabilities set the agency apart in the digital marketing space. I’m excited to strengthen our leadership in the Australian market while establishing a robust footprint in the U.S.”

Meanwhile, David Klein, co-founder at Orange Line, commented, “We are delighted to have Brian on board. His extensive experience in scaling businesses and passion for innovative growth strategies aligns perfectly with our vision. Brian will play a critical role in enhancing our capabilities and accelerating our expansion into new markets.” 

Collins appointment comes as Orange Line builds on its recent milestones, including major client wins such as Abano Healthcare, Fantastic Furniture and Skyscanner. 

Singapore – Achint Setia, most recently the chief revenue and marketing officer at ZALORA, has stepped down from his role after more than two years with the company, according to an announcement he made on LinkedIn.

“Today, I completed another chapter in my journey with memories, learnings and lots of gratitude for the wonderful folks at ZALORA Group. Back to homeland now in the new year for a new adventure,” he stated.

During his tenure at ZALORA, he led the marketing and ad sales functions for the ZALORA Group across Southeast Asia, including Indonesia and the Philippines. He also served as ZALORA’s country managing director for Singapore, Malaysia, Hong Kong, and Taiwan, overseeing the PnL responsibilities for these markets.

He also oversaw the monetisation of ZALORA’s ad inventory, delivering value for fashion brands while advancing adtech solutions in e-commerce. He also played a role in customer acquisition, retention, and lifecycle management for the company, emphasizing churn prevention and lifetime value (LTV) growth.

Moreover, he drove ZALORA’s brand-building efforts, including digital marketing, customer relationship management (CRM), social media, and optimizing the onsite app and web experience. 

During an interview with MARKETECH APAC’s Milestones series, he previously remarked that the biggest challenge in his ZALORA leadership was driving business outcomes in a very volatile macroeconomic landscape in Southeast Asia.

“Throughout this period, I am extremely thankful to be a part of a caring organisation surrounded by highly talented colleagues, and for the presence of a strong family support system to help me through this transition,” he said back then.

He also remarked how he wanted to further understand the consumer behaviour in the region by being part of ZALORA’s mission.

“My personal passions include investments in building deeply segmented experiences using advanced analytics, along with driving a multi-channel engagement ecosystem to inspire customers to shop at the convenience of their fingertips,” he added.

Kuala Lumpur, Malaysia – Lion & Lion has announced the appointment of Cheelip Ong as its new group CEO following the announcement of Fredrik Gumpel stepping down from his role after five years with the company.

Cheelip will assume said role by early 2025. Moreover, this decision has been carefully planned throughout the year, allowing ample time for a seamless leadership transition.

“Cheelip has been instrumental in our success and embodies the creative excellence and leadership required to steer Lion & Lion into its next chapter,” Fredrik said.

During his tenure, Fredrik led Lion & Lion through significant challenges, including navigating a major financial turnaround, the global COVID-19 pandemic, and other unprecedented crises. Under his leadership, the agency overcame substantial adversity, solidified its operational foundation, and emerged stronger and more resilient.

Meanwhile, Daisuke Suefuji, Septeni Group senior executive officer, praised Fredrik’s leadership, stating, “Fredrik’s tenure has been nothing short of transformative. He took on the challenge of a significant operational overhaul and successfully repositioned Lion & Lion as a competitive player in the industry. We deeply value his contributions and are confident in Cheelip Ong’s ability to carry forward this momentum. Cheelip’s appointment ensures continuity, trust, and a creative vision aligned with our future ambitions.”

Singapore – Weber Shandwick has announced strategic leadership appointments to accelerate growth and innovation across its Asia-Pacific operations. They include Polka Yu as APAC chief integration officer (CIO) and managing director for Hong Kong and South China (Shenzhen); Carolyn Devanayagam as managing director of Singapore; and Robert Magyar as APAC head of healthcare.

Yu will work closely with the regional team to drive and execute integrated marketing communications strategies. She will focus on driving organic growth with top-tier clients while building new client relationships across the region. 

Additionally, Yu will lead the expansion of the Hong Kong market and oversee the China Go Global initiative, managing international communications for China-based clients from the agency’s Hong Kong and Shenzhen offices. Yu brings 20 years of experience in strategic consultation and planning for integrated global campaigns, business development, and team management in APAC, especially Hong Kong and mainland China. 

Meanwhile, Devanayagam will focus on accelerating the agency’s growth by enhancing its capabilities in key business areas. She recently celebrated 25 years of service with the agency, marking a distinguished multi-decade career spanning Southeast Asia, China, and the United States. 

In addition to her new role, Devanayagam will continue to serve as the Head of Corporate Affairs in the region, providing strategic counsel to key global clients, partnering with corporations, NGOs, and industry leaders to drive impactful initiatives.

Lastly, with over 20 years of experience advising senior executives in strategic communications and healthcare across multiple markets, Magyar will focus on driving growth, enhancing client relationships, and developing talent with the firm’s healthcare vertical. 

The trio will be reporting directly to Tyler Kim, CEO of Weber Shandwick APAC.

“These leadership appointments reflect our unwavering commitment to providing world-class services to our clients and partners. Polka, Carolyn, and Robert’s deep understanding of our markets and industry verticals will be instrumental in driving our strategy forward and ensuring we stay at the forefront of the communications landscape in Asia Pacific,” Tyler said.

He added, “As we enter the next phase of our growth, we are focused on embracing change and making strategic improvements to deliver exceptional results for our clients. These appointments, along with our increased focus on industry-specific expertise, position us optimally for continued success in the region.” 

Australia – Tara McKenty has joined AKQA Australia as executive creative director, further strengthening the agency’s leadership team as it continues its integration with whiteGREY.

In her role, Tara will collaborate closely with AKQA Australia’s senior leadership team, including Tim Devine, executive creative director; Iona Macgregor, chief strategy officer, and Justine Leong, general manager for Sydney, to continue driving excellence and growth within the region.

She brings over 16 years of creative industry experience across the APAC region, including a decade leading Google’s creative team across APAC. Her work has been celebrated globally, earning awards at all major festivals, including a coveted Gold for Creative Innovation at Cannes Lions.

A thought leader in the local and international creative community, Tara has served on high-profile juries such as the Cannes Lions Innovation Jury. She is also the founder of D&AD RARE, a global initiative supporting underrepresented groups thriving within the creative industries.

Speaking on her appointment, Tara said, “AKQA is renowned for creating work that blends creativity, technology, and humanity in meaningful ways. I’m looking forward to working with a strong team of leaders and partnering with our clients to build innovative and impactful experiences that truly make a difference.”

Meanwhile, Leong commented, “Tara is an exceptional talent whose creative excellence and leadership have left an indelible mark on the industry. Her commitment to innovation and inclusion aligns perfectly with AKQA’s mission to create a better future. We’re delighted to have Tara join us and are excited about the impact she will bring to our clients and team.”