Singapore – The LEGO Group has unveiled two new additions to its Asia Pacific leadership team with the appointment of Cedric Roose as general manager for India and Emerging Asia and Nina Patricia Da Costa as general manager for Singapore, Malaysia, and Travel Retail

The appointments underscore the company’s commitment to expanding its presence and driving growth in the region by establishing strong leadership for the recently created business units of Singapore, Malaysia, and Travel Retail (SMTR), and India and Emerging Asia (IEA).

In his new role as general manager for the IEA business unit, Roose will leverage his strong and experienced leadership track record to drive sustainable commercial growth and regional expansion in IEA, with a strategic focus on India and Indonesia.

Prior to his promotion, he served as the LEGO Group’s country manager for New Zealand. A LEGO Group veteran, Roose has spent the last 15 years gaining a wealth of experience in sales, regional commercial development, and general management across Australia, Singapore, and New Zealand. Under his leadership, the LEGO Group’s New Zealand business unit achieved double-digit growth over the last six years. 

Meanwhile, Da Costa, as the new general manager for the SMTR business unit, brings over 17 years of invaluable experience in marketing, sales, and general management across blue-chip multinational organisations.

Her extensive track record as a strategic leader, adept at navigating both local and regional roles in diverse multi-channel environments and categories, positions her as a catalyst for innovation and growth within the business unit. She previously worked at LVMH, serving as the travel retail sales director for Moet Hennessy Travel Retail Asia Pacific Team. 

Da Costa’s appointment underscores the company’s commitment to fostering talent and driving forward-thinking initiatives, including spearheading our expansion efforts in the vibrant and dynamic travel retail category in Asia Pacific.

Speaking on her appointment, Da Costa shared, “I am thrilled to begin this new journey with the LEGO Group, leveraging my expertise in steering the Singapore, Malaysia, and Travel Retail business units and in contributing to the group’s ongoing success in this lively and rapidly evolving region. I am eager to embark on this new and exciting phase of my career, cultivating collaborative synergy within our teams and our esteemed partners as we collectively advance our mission of empowering individuals through the transformative power of play.”

In his appointment, Roose also said, “I am truly honoured and humbled to spearhead the newly established India and Emerging Asia business unit. The potential across India, Indonesia, and other countries in this part of the world is boundless, and I am eager to work closely with the team and our distributor partners to continue championing the LEGO® brand and foster immersive, high-quality play experiences for both children and adults alike.”

Both Roose and Da Costa will report directly to Claus Kristensen, senior vice president of APAC at The LEGO Group

Kristensen shared, “Cedric and Nina joining our APAC leadership team opens an exciting new chapter for us in Asia Pacific. Their expertise, coupled with their proven track records in driving innovation and fostering growth, support our ambition to remain at the forefront of the toy industry in the region. I am confident in their ability to lead their newly created business units as we inspire creativity, shape the future of play, and propel the LEGO Group forward in Asia Pacific.”

Singapore – DoubleVerify, the software platform for digital media measurement, data, and analytics, has announced a robust lineup of new strategic leadership appointments in the Asia-Pacific region to support its growing market presence and handle its entry into Hong Kong and Thailand. 

Conrad Tallariti, previously regional vice president of sales, will assume the role of managing director for APAC. With nearly two decades of experience in programmatic sales and marketing, he will spearhead operations across the APAC region, driving growth and business momentum. Having held leadership roles in the APAC and EMEA regions, Tallariti has worked with some of the world’s leading businesses.

Meanwhile, with DoubleVerify completing its acquisition of Scibids AI, Rahul Vasudev will take on the role of regional vice president for APAC. Vasudev, who has been instrumental in overseeing commercial efforts for Scibids in APAC, will continue to focus on Scibids go-to-market in his new role. He will leverage his expertise to expand the influence of AI-powered ad technology across the region.

Also part of the new appointments is Marty Buragay, who will join as the new global director of global client and agency partnerships for APAC. Bringing over a decade of specialised experience in solutions strategy and management, Buragay will enhance DV’s work with global brands across the region. He was previously with Uber, Meta, and Diageo before joining DoubleVerify. 

As sales director for Thailand, Jantra Khonrangde (Joy) will accelerate momentum and strengthen DV’s in-market presence. A seasoned digital marketing strategist who contributed to the growth of companies like Innity, Khonrangde will accelerate DV’s expansion in Thailand, leveraging her strong capabilities to develop lasting partnerships. 

Lastly, Junny Yiu, serving as the senior business director for North Asia, will be responsible for expanding and solidifying DV’s business in key North Asia markets. This will include Hong Kong, Taiwan, and South Korea.

With a digital advertising career spanning over a decade, Yiu has developed proficiency in a diverse range of digital advertising verticals, from search engine marketing to programmatic advertising. She previously drove SSP adoption at Hivestack and also counts Verizon and Yahoo as earlier associations.

Mark Zagorski, CEO of DoubleVerify, said, “The digital advertising landscape in APAC is dynamic and growing. The unique needs of our customers in the APAC region require a leadership team with significant market insight and expertise. This new team will drive enduring growth in APAC and will help us advance our mission of making the internet stronger, safer, and more secure.”

Singapore – Mediacorp, the Singaporean state-owned media network, has named Jacqui Lim as its new chief commercial officer to drive revenue growth and unlock new business opportunities for the company. 

With extensive experience in the media and advertising space, Lim will be instrumental in charting a roadmap for boosting revenue streams and developing a commercial strategy aligned with Mediacorp’s efforts to constantly innovate and augment its offerings for audiences and advertisers.

As the new CCO, she will lead the Commercial Group in revenue generation and client engagement, collaborating with business units and partners to provide targeted solutions across Mediacorp’s wide range of IPs and platforms.

Lim spent two decades of her career working in management and directorial roles for a number of media agency networks, like Publicis Media and Omnicom Media Group. She was most recently with Havas, where she served as the CEO of Havas Media Group and regional chief growth officer of Havas Group. 

During her tenure, the agency brands in Havas Media Group received accolades and recognition across various industry award shows.

Lim’s appointment will be effective on June 3, 2024.

Tham Loke Kheng, CEO of Mediacorp, said, “Partnerships are key to unlocking new commercial success. I believe Jacqui will bring her business and creative acumen to continue delivering innovative and targeted solutions for our clients across our wide range of content, talent, and platforms.”

Commenting on her appointment, Lim also said, “I am thrilled to join a forward-thinking company that is focused on securing its position as a leading integrated player in the competitive media landscape. I look forward to working with Team Mediacorp to deliver synergistic business results and provide the most effective, complete, and targeted solutions for our clients.”

Kuala Lumpur, Malaysia – Daler Kendzhaev, most recently the head of Annalect Malaysia, has been promoted to managing director for investment and specialist solutions at Omnicom Media Group (OMG) Malaysia. In an exclusive interview with MARKETECH APAC, Kendzhaev said the new role will see him work with partners and vendors on the investment and partnerships front and manage OMG’s specialist solutions – Annalect, TransAct, and Digital Performance.

Kendzhaev’s newly created role comes as OMG believes it can unlock better solutions for clients through centring the capabilities of investment partnership, specialist solutions, and data under one leadership. 

He added that the role is about continuing the momentum OMG has already built by enhancing the agency network’s current relationship with partners through a connected and collaborative strategy, with a singular focus on delivering holistic and innovative products. This will be done while continuing in the area of future-facing data and tech solutions.

As OMG has great ambitions to drive momentum for clients and partners, Kendzhaev said the goal for the next six to 12 months is to improve the synergy between the investment and partnership teams and to meet clients’ needs in the rapidly evolving digital ecosystem.

“At Omnicom Media Group, we are poised to take an active role in developing and delivering the incremental value to our clients through these investment solutions, and also advancing our performance value for our clients,” he added.

Kendzhaev spent nearly four years as head of Annalect Malaysia during which he oversaw the increased adoption of Omni, Omnicom’s industry-leading marketing orchestration and insights platform, across OMG Malaysia and its agency brands. 

Under his leadership, Annalect was hungry for growth and adopted a first-mover mindset. “We treated Annalect in Malaysia like a start-up within a large organisation. We had great support from our regional teams that allowed us to achieve really great results in various areas within the group,” Kendzhaev explained.

Some of the initiatives Annalect have worked on include solutions around data automation and visualisation, as well as consulting and enabling marketing tech for brands. OMG also obtained Google Analytics (GA) partner status in Malaysia with certified specialist team to assist clients in their GA4 migration journey.

Understanding industry challenges and opportunities in media investments

When asked about the challenges and opportunities in the media investment space, Kendzhaev said one thing that stands out is the complexity of the measurement metrics in the industry today, which leads to other growth areas.

“In Malaysia, we don’t really have an aligned way of measuring media investments both in the offline world with different methodologies for mediums like TV, especially when it comes to the return on investment. Moreover, there is also a complete lack of measurement in digital, which leads to lot of dysfunctions in decision-making for advertisers,” he explained.

He added, “The upcoming changes in the digital ecosystem without [third-party] cookies is going to add complexity when it comes to digital measurement. Marketers and businesses, are urged to focus on understanding the true impact of media investments on brand equity, sales or other business metrics that are important.”

OMG believes that the cookieless future is one part of where the industry is headed in a privacy-first world. Effective advertising is powered by a variety of signals, with traditional signals like cookies being one of them. With traditional signals deprecating soon due to high privacy concerns, the industry needs to consider new developments like Google PAIR and The Trade Desk’s Unified ID 2.0.

“Let’s take advantage of it. With this connected role, we can move at a faster pace with our clients,” Kendzhaev added.

He also noted that industry collaboration would be ideal in forming strategies and ideas and getting consensus in measurement approach. Nonetheless, OMG has been working on different solutions surrounding connected measurement, future signals, and the digital ecosystem. 

“[These solutions] focus on solving measurement issues for various levels such as strategic management decisions down to the day-to-day operational tactics as well. That’s one of the key elements we are focused on in our business” he said.

Considering yet another delay from Google on phasing out third-party cookies, Kendzhaev explained that the whole idea behind the deprecation is to have a privacy-safe environment for advertising and not solely rely on traditional signals like third-party cookies. Given the news, he said marketers should continue progressing towards a privacy-centric approach to advertising.

“We are taking a comprehensive approach, which has been ongoing for a couple of years. Our approach starts with an audit, understanding where the clients are and the goals, they would like to achieve leveraging marketing tech. With that audit, we recommend solutions that are bespoke to the brand, that go across different elements: starting from having the right measurement framework in place, data collection and storage in the privacy-compliant way, to derive insights and improve consumer relationship,” Kendzhaev explained.

This ties in with building a privacy-safe environment and creating a unified view of the customer through UIDs. “Some of the clients that we work with have already started this journey. The delay also means advertisers have additional time to prepare for the change” he added.

T-shaped skill sets and optimism about the future

Talent is another key area Kendzhaev believes is crucial to the industry’s growth and it is important to have T-shaped skillsets in data and tech. “You want to understand how media works so you can bring value to what we do on a day-to-day basis and create solutions that will be more relevant to businesses today. Whether it’s the brands or advertisers or agencies or even vendors, we need to pay attention and invest more in terms of the talent, as well as upskilling them in understanding of what’s happening in the ecosystem that’s going to be critical,” he explained. 

Despite all these challenges, he remains optimistic about the ever-changing media landscape.

“At OMG, we are constantly on the lookout for new partnerships driving that unique proposition and incremental value for our clients. Everything that we do within our partnerships has always had elements of how we can create unique value for our clients and that’s something that we’ve been central to our approach,” he concluded.

Singapore – Multinational pizza restaurant chain Pizza Hut has recently appointed Michelle Wong as its newest marketing director for South Asia to drive growth and elevate brand visibility across all channels. 

In her new role, Wong’s main responsibility will be to provide strategic direction to franchise marketing teams, with a focus on building sustainable plans that drive sales and enhance brand presence across all channels over time. 

In an exclusive interview with MARKETECH APAC, Wong delved into the factors that attracted her to Pizza Hut, the significance of her past experiences in shaping her new role, and her strategic vision for bolstering the brand’s presence and market dominance across South Asia.

Leveraging past experiences for future success

Prior to joining Pizza Hut, Wong served as McDonald’s director of market activation, working with marketing teams in Europe, Asia, the Middle East, and LATAM markets to create robust martech, CRM, customer segmentation, and loyalty strategies. 

In her nine-year tenure at McDonald’s, she had the privilege of contributing to a global and beloved brand, giving her valuable experiences that she believes will be instrumental in her new role at Pizza Hut. 

Amongst these invaluable assets is her ‘outside-in’ perspective, which allows her to leapfrog traditional learning curves in crafting exceptional brand experiences and nurturing enduring fan connections. Additionally, she had also learned to embrace a mindset of experimentation, characterised by rapid learning and acceptance of failure, especially in adopting new technologies and harnessing the power of data.

Strategies for market dominance and navigating the future of F&B marketing

As the newly appointed marketing director, Wong’s main aim is to invigorate Pizza Hut’s presence and market dominance in South Asia through a multi-faceted approach.

Wong emphasised her commitment to continuously refining their delivery, dine-in, and takeaway experiences to exceed customer expectations. Additionally, she will also prioritise active engagement with their audience, amplifying Pizza Hut South Asia’s presence in conversations and listening intently to their feedback. 

Furthermore, Wong plans to introduce more exciting innovations to their menu, offering fresh interpretations of beloved classics to delight Pizza Hut’s loyal fans and attract new patrons alike. 

When asked what she thinks lies ahead for F&B marketing, Wong believes that the future is poised for hyper-personalisation, where real-time data and self-learning algorithms enable highly customised experiences on an individual level.

For her, Pizza Hut is primed to navigate this landscape by embracing exploration and experimentation. By continuously testing and uncovering the key drivers of meaningful customer experiences throughout their journey, they can stay ahead of the curve and ensure that their offerings resonate deeply with their audience.

Embracing the iconic legacy of Pizza Hut 

Speaking on what drew her to join Pizza Hut, Wong explained that it was the opportunity to spearhead the next transformative chapter of such an iconic brand. 

She understands that Pizza Hut is a brand that generation X and older audiences remember fondly for bringing people together, for hot pizza delivery delivered to the door, for the iconic Pizza Hut jingle, and of course, for the great taste of pan and stuffed crust. 

Wong acknowledges the brand’s nostalgic appeal and aims to channel it in a fresh and innovative direction.

“I was drawn to the opportunity of taking this iconic brand into its next transformative journey—modernisation and engaging younger fans. Pizza Hut evokes fond childhood memories for me, and I’m thrilled to be given this opportunity at Pizza Hut South Asia to work with a stellar cast,” she concluded. 

Singapore – Carro, an AI-driven used car marketplace based in Singapore, has announced the promotion of Katherine Teo as its new chief marketing officer, moving beyond her recent role as the regional head of marketing for the company and its subsidiaries across Asia-Pacific.

In an exclusive conversation with MARKETECH APAC, Teo shared her continued plans for the marketing and branding efforts for the company.

“I will continue to drive strategic marketing and branding efforts for the Carro Group, with a focus on strengthening synergy across our ancillary businesses, such as for insurance, our after sales arm Carro Care, and Genie Financial Services,”

She also added, “We are prioritising new, emerging markets such as Japan and Hong Kong, and our ancillary businesses in finance, insurance, and after sales. “

It is worth noting that Carro had recently acquired Beyond Cars, a Hong Kong-based user cars buying and selling platform; as well as marking its expansion into Japan with a partnership with SoftBank back in 2022. Moreover, Carro had also announced an investment with production house Driven Communications, and even received funding from DRB-HICOM for its Genie Financial Services.

When asked about her learnings that she will bring to her senior role, Teo said, “Continue to foster a culture of creativity. 
It’s really simple: we want to make great ads that people want to see. We want to continue to put out quality campaigns that are rooted in strong consumer insights. And to do so, I believe in cultivating an honest, open team that can sprout radical, refreshing, and fun ideas. After all, our marketing campaigns are a culmination of many minds put together.”

Under her recent marketing role at Carro, the company has seen multiple marketing campaigns that she oversaw, including its first regional brand film alongside TBWA\Singapore, as well as the launch of multiple short drama series in its regional markets to celebrate Carro’s eighth anniversary.

Teo also added, “We should be marching to the beat of our own drum. 
Trends come and go, especially in the digital space and social media. As APAC’s largest online used car ecosystem and market leader, I believe we should always explore and do what works for us.”

When asked about the particular marketing challenges for the used car industry in the region, she explained that with more platforms bringing more unique selling points (USPs), there is a challenge for brands in the space to come up with new ways to stand out from diverse markets.

“More and more used car marketplaces are starting to communicate the same USPs. Soon, there will appear to have no clear point of differentiation to the consumers. This is a unique challenge because we’ll need to find a way to stand out and help customers know us, like us, and choose us,” she stated.

Part of Carro’s selling point is the assurance to its customers that the pre-owned cars are certified by the company’s in-house inspectors, making sure that the cars pass up as good as new.

“We’ll start to see more offering of certified pre-owned cars. As the industry leader, our focus remains on offering Carro Certified cars that are as good as new. As trust and transparency continue to be the main thrust of the industry, we will continue to ensure that our customers’ trust sit at the heart of all that we do. Beyond just Marketing, the company will continue to invest in technology, data, and talent that go into building quality products and a Carro Certified car that is as good as new,” she concluded.

Singapore – Jaren Loy, currently the head of digital growth (grocery) at FairPrice Group, has announced that he will be undertaking new duties in his current role at the company, more specifically focusing on the company’s retail media strategies.

In an exclusive conversation with MARKETECH APAC, Loy noted that he will take charge of spearheading strategic initiatives for FairPrice Group aimed at enhancing the efficacy and reach of their retail media endeavours.

“This will encompass orchestrating the implementation of data-driven advertising strategies, cultivating synergistic partnerships with key stakeholders, overseeing the optimization of advertising channels, and fostering innovation to stay ahead of industry trends,” he explained.

When asked about the specific strategies he will focus on, Loy said he is particularly eager to prioritize the development of innovative advertising solutions that capitalize on FairPrice Group’s extensive first-party data assets. 

“By leveraging this data, advertisers can create highly personalized and relevant campaigns that resonate with our customers,” he added.

Prior to leading FairPrice Group’s digital growth for its grocery division, he also lead the company’s omnichannel and O2O marketing strategies. It is worth noting that during his time as lead of omnichannel marketing at the company when FairPrice Group announced a partnership with The Trade Desk to provide brands on The Trade Desk’s platform with insights on the impact of their digital advertising campaigns across offline and online sales channels.

“Drawing from my experience in growth and omnichannel roles at FairPrice Group, I intend to bring a strategic focus on maximizing the value of our first-party data in the new advertising landscape. This includes identifying key customer segments, refining targeting algorithms, and optimizing ad placements to deliver maximum impact for advertisers,” Loy said when asked on his reflections from his previous positions at FairPrice Group.

When asked about current challenges on the retail media landscape, he said, “I think one of the main challenges and opportunities for marketers lies in adapting to a cookie-less environment. By leveraging FairPrice Group’s robust first-party data ecosystem, advertisers can overcome this challenge by directly targeting relevant audiences based on real-time insights and behavioral patterns.”

He also added that with the industry’s current movement towards first-party data, he adds that as an industry leader, FairPrice Group is committed to staying ahead of the curve in the evolving retail media landscape. 

“In 2024 and beyond, we anticipate a shift towards more privacy-centric advertising solutions, which aligns with our focus on safeguarding customer data and delivering a seamless, personalized shopping experience. Through strategic investments in data analytics, technology infrastructure, and partnership development, FairPrice Group aims to empower advertisers to thrive in this new era of digital marketing,” he concluded.

Hong Kong – Global insurance company Sun Life has recently appointed Philip Chau as its regional director of marketing performance and operations for Asia. In his new role, Chau will drive Sun Life’s marketing strategy and performance excellence across all Asia markets, as well as maximize marketing return on investment.

“It will be looking at the holistic end to end customer funnel from brand awareness, to lead generation, to lead nurturing, all the way to conversion,” Chau told MARKETECH APAC when asked about his specific strategies for Sun Life in his new role.

Prior to joining Sun Life, Chau was most recently the vice president and group head of marketing at Regal Hotels International, and oversaw a team of up to 30 members owning the end to end overall marketing strategy of the company both at group level and of all 17 hotels across Hong Kong and China. In that previous role, he managed all key marketing functions for the hotel brand across PR, communications, branding, partnership, digital marketing, CRM, loyalty program, creative, design, customer insights and analytics.

He had also previously held other marketing roles throughout the years including with Great Eagle Holdings, Blue HK, and Aviva.

When asked what learnings from these previous leadership experiences–more specifically from Regal Hotels and Great Eagle Holdings–Chau told MARKETECH APAC, “Both of these experiences provided me with valuable insights and strategies in introducing and delivering marketing innovation within a complex multi-BU organization. The key is to have both the technical know-how (martech and marketing analytics) as well as a strategic approach (change management and education).”

Speaking on his opinion regarding performance marketing this year, Chau told MARKETECH APAC that with the tightening of budgets, marketing ROI will be a key challenge.

“More than ever, marketers will be challenged to show immediate ROI, even in branding campaigns. These is also an opportunity for marketers to rethink and upgrade their marketing performance frameworks, to better track, optimize, and maximize the return of their marketing efforts,” he said.

He also added, “In my view, it will be establishing a truly holistic marketing performance measurement framework across all channels, all content, and all campaigns. It is about understand the true drives and levers that allows you to create real impact and real ROI.”

Chau’s appointment comes recently off the appointment of Mahima Tankha Marwah as Sun Life’s new chief client experience and marketing officer for Asia. In that role, she will lead Sun Life Asia’s marketing strategy, brand development, philanthropy activities, client listening and measurement and the development of new solutions to enhance client propositions.

Singapore – B2B full-service marketing agency Green Hat has announced its expansion to Singapore with a new office and the appointment of Shawn Low as the new Singapore director to spearhead the agency’s growth across APAC. 

Green Hat’s expansion to Singapore comes as more of its global clients seek representation in the APAC region. 

As part of BBN International, a global network of 30 B2B agencies, this expansion allows Green Hat to provide the group with greater APAC coverage and, at the same time,the agency can provide its clients with global support through the BBN agency network. 

Among the agency’s current clients are Nestlé Professional, Korn Ferry, NEXTDC, and Workday.

Meanwhile, leading the agency’s APAC growth is the newly appointed Singapore director, Low, who will also take on the additional role of global account director for Green Hat’s long-term client, Korn Ferry. 

A former head of content and social for Australasia in Green Hat, Low is a multi-channel digital native who has worked in start-ups, B2B, and B2C in Australia, London, Singapore, and APAC. 

He re-joins Green Hat after nearly three years of serving as head of social and digital at Grey Group Singapore, part of WPP. Low has also held leadership roles at King Content and Immedia in Singapore. 

Stuart Jaffray, managing director at Green Hat, said, “Singapore is a key part of Green Hat’s growth plan, with an increasing need from our client portfolio for us to have talent on the ground in the market. It’s great to be able to welcome Shawn back to Green Hat to lead our expansion in the region. He knows Green Hat well and has great connections in the Singapore market.”

Also speaking on his appointment, Low shared, “Singapore’s the APAC hub for many global businesses and clients. Green Hat’s proposition is to help our clients rethink B2B to implement effective account-based marketing (ABM) programs, conduct strategic work that builds key brand and messaging frameworks, and develop robust content strategy and demand generation programs – there’s collectively so much experience we can bring to the table. I’m excited to be delivering and implementing best-practice B2B marketing for our APAC clients.”

Shanghai, China – Global prestige beauty retail brand Sephora has officially named Xia Ding as its new managing director of Greater China to lead its next phase of growth and success. 

In her new role, Xia Ding will be based in Shanghai and will report directly to Alia Gogi, president of Asia for Sephora

She will lead Sephora’s business in Mainland China and Hong Kong SAR, spanning around 350 stores with two e-commerce websites and a robust ecosystem of digital platforms and apps. 

Xia Ding brings with her an extensive background in leadership. Prior to joining Sephora, she spent five years serving as the vice president and general manager of e-commerce for Asia Pacific and Latin America at Nike. 

During her two decades of tenure at HanesBrands Inc., Xia Ding was heavily involved in corporate strategy and led its expansion into China. In 2015, she was appointed the vice president of retail service at Nielsen in China and subsequently joined JD.com as the president of JD Fashion, where she was responsible for driving the fashion business covering apparel, shoes, sportswear, bags, and jewellery. 

Commenting on the appointment, Gogi said, “Xia Ding is a quintessential leader with a wealth of experience in running businesses, digital transformations, and strategic business development. I am confident that her skills set, knowledge of brick & mortar retail, expertise in digital and e-commerce, as well as her proven track record in building and sustaining profitable businesses will take Sephora Greater China into its next phase of growth and success.” 

Meanwhile, Xia Ding shared, “I am thrilled to join Sephora at a time when the prestige beauty market in China is on the cusp of its next phase of growth. Sephora’s allure lies in its powerful curation capabilities, strong culture anchored in purpose and DE&I, and an incredible ability to offer beauty enthusiasts an ever-evolving retail experience.”