Tag: leadership team

Taiwan – Global marketing and advertising agency dentsu has announced the establishment of a new ‘Greater North’ cluster that brings Mainland China and three of the regions in Asia into one structure, with a new leadership team and Jennifer Tang to spearhead as the CEO. 

The new Greater North cluster will merge dentsu’s markets in Mainland China, Hong Kong, Korea, and Taiwan to form one management structure.

With the new cluster, dentsu also announced the appointment of its visionary team of leaders from the agency’s respective markets who are expected to drive success and growth for the new cluster.

Tang, who is currently serving as dentsu Taiwan’s CEO, will take the helm as Greater North’s CEO. She is recognised for her transformative management approach, transforming the Taiwan business with her six-year visionary journey and making it among the strongest in the APAC region. 

She is known for her unwavering focus on integration, innovation, data, and technology, which enabled dentsu Taiwan to capitalise on high growth opportunities by expertly predicting and navigating the changing expectations of consumers and delivering competitive advantage for brands in the market.

Together with Tang, Joshua Wong from dentsu Taiwan will serve as the new cluster’s CFO. He is an innovative and strategic leader who brings a critical commercial lens to investments and operations. Having worked with Tang, he was part of Taiwan’s transformation journey to deliver some of the strongest results in the group.

Chu Yin Mak will remain as dentsu China’s CEO and dentsu APAC’s executive committee member. With 25 years of career experience, his mastery of the varied imaginative value delivery, technology, data, and ecosystem landscape, along with his ability to identify and take action on significant growth opportunities from evolving market conditions, is expected to bring a significant advantage to the group.

Also working with the new group is Simone Tam, who is now appointed CEO for the Greater Bay Area. Tam has been overseeing both Dentsu Creative and dentsu Hong Kong as CEO since 2021 and has been growing both over the course of her career. 

In her new role, she will capitalise on the huge potential of the Greater Bay Area, overseeing a geo-centric business unit comprising the hyper-growth territories of Hong Kong, the Guangdong Province, and Macao as the new CEO. 

Lastly, Donna Kim, dentsu Korea’s CEO, will also join the Greater North cluster’s leadership team. With 30 years of experience building successful domestic enterprises for large global MarComms businesses, she is expected to further drive growth for the group. Her deep level of industry knowledge and thorough understanding of building brands in and out of Korea bring a strong media perspective to the fore. 

Rob Gilby, CEO APAC at dentsu said, “Jennifer is a vocal advocate of co-creation and collaboration, and together with her leadership team will deliver new untapped growth opportunities for both our clients and our business. Bringing together these markets into one management structure with an integrated cluster strategy will enable each leader to spearhead an agenda that benefits all markets, delivering new innovation and client opportunities, improved speed to market, greater autonomy to deliver solutions, and economies of scale aligned to market needs.”

He added, “Jennifer needs no introduction; she has won a number of accolades for her own leadership and the culture she has overseen in the Taiwan business, while her teams have been recognised on the global stage, from Cannes Lions to Spikes, Clios, Madstars, and RECMA. She is a passionate advocate of B2B2S and dentsu’s impact on the communities it’s a part of, living the values that are fundamental to the way we do business.” 

Commenting on her appointment, Tang shared, “We’ve been given a significant opportunity to drive unprecedented scale and build our business around our clients and their needs, which is unique to dentsu and our model in market. The formation of this cluster ultimately drives greater opportunity for our clients, giving them frictionless access to a collaborative community of experts across marketing, consulting, and technology.”

“I am excited to work with the exceptional leaders in Joshua, Chun, Simone, and Donna, who bring significant expertise across a range of specialisms. Together we will drive new growth for brands and opportunities for our people by delivering new services and solutions that tackle our clients’ greatest challenges, fueling our growth and broadening the horizons for professional development within our teams,” she added. 

London, United Kingdom – Mindshare has launched its new brand proposition of ‘Good Growth’, which is to promote diversified and more sustainable initiatives that are aligned with the clients’ business ambitions.

The new proposition is underpinned by Mindshare’s mother network GroupM‘s ‘Responsible Investment Framework’, which carries five focus areas, namely, Brand Safety, Data Ethics, and DE&I, as well as Responsible Journalism, and Sustainability.

According to Mindshare, the agency is also actively involved in WPP’s, in which GroupM oversees the media investment management sector, commitment to reach net-zero carbon emissions in its operations by 2025 and across its entire supply chain by 2030, with media making up the largest element of that supply chain.

Adam Gerhart, the global CEO of Mindshare, shared that delivering ‘Good Growth’ in the platform age is about how well people harness platforms, their ecosystems, and their impact – for both business and good. 

“It requires a new and more holistic understanding of people, through the marriage of empathy and accuracy in solutions, to ensure brands deliver value to their consumers which are aligned with their own values at the same time – for enduring and meaningful growth to everyone in the ecosystem,” said Gerhart.

Following this endeavor, the media agency has made a series of new appointments to its senior leadership and capabilities teams to support its new proposition.

Nilufar Fowler, Mindshare’s current global chief growth officer, has been appointed to the newly created role of global chief client officer. Her responsibilities include ensuring that the agency meets the most pressing needs faced by its clients by creating client communities and connecting them across the agency, into GroupM services, and with WPP capabilities, in order to ensure the best access for the clients to the multiple services and capabilities required to drive ‘Good Growth’ in the Platform Age.

Meanwhile, Dan Reaume, the current chief development officer at Mindshare USA, has been appointed as the new global chief growth officer. He will be responsible for driving the agency’s global growth through business development, leading with how the agency’s new ‘Good Growth’ proposition can drive enduring and sustainable growth for clients.

Kristina Palmer Shedd has recently joined the agency as Mindshare’s global chief people officer, and was tasked with leading the agency’s people operations globally. She will be working to cultivate a good growth talent and transformation mentality and partnering closely with the people teams at GroupM and WPP.

The current chief digital officer at Mindshare Worldwide, Tom Johnson, will also be taking on the new role of global chief solutions officer. He will be spearheading the creation of solutions to help clients drive ‘Good Growth’ by combining capabilities from Mindshare, GroupM, and WPP, based on client requirements. Johnson will also be working closely with GroupM on the development of digital activation solutions and will be leading Mindshare’s consulting offer ‘Change’, working with clients in a consultative capacity with a focus on organizational design, operating models, infrastructure, and consumer strategy, as well as automation, and commerce.

Oliver Joyce, currently the head of Mindshare Worldwide, has been appointed as the new global chief transformation officer. She will be ensuring that transformation is built into clients’ ‘Good Growth’ plans, connecting clients to Mindshare’s consulting offering ‘Change’.

Helen McRae was also recently announced as Mindshare’s new APAC CEO, helping the agency’s clients in the region drive their business forward, nationally and globally. She will also be helping the network to leverage the platform expertise the region has developed in areas such as platform commerce to help drive ‘Good Growth’.

Shane McAndrew, the current chief data strategy officer at Mindshare USA, will be taking on the role of global chief data strategy and analytics officer. His remit is to build and scale the agency and client solutions in data, technology, and analytics, finding the unique balance of empathy and accuracy in data to allow Mindshare to deliver ‘Good Growth’ strategies for clients.

And lastly, the current chief instigation officer at Mindshare USA, Joe Maceda, has been appointed as the global chief innovation officer. He was tasked to bolster the creativity and innovation in media, leveraging the fast-changing landscape and harnessing new approaches, such as neuroscience, as part of Mindshare’s core offering. He will be adding more empathy-based intelligence solutions to the agency’s mix and preparing clients for the future of ‘Good Growth’.

Gerhart commented, “These appointments will help us deliver ‘Good Growth’ more effectively for our clients, accelerating business and advancing the world around us.”