Tag: Laqshya Media Group

India – Tanishq, the jewellery brand from the House of Tata, has unveiled the industry’s first large-scale outdoor holo-projection at Mumbai’s Bandra Bandstand, marking the launch of its new collection — ‘Kundan Stories’.

Brought to life by Laqshya Media Group and Inventech, the installation stands 40 feet tall and uses holo-projection technology to create an open-air visual showcase. Designs from the Kundan Stories collection — including meenakari, takkar work, and stone inlay craftsmanship — appeared suspended mid-air, rendered through choreographed 3D light.

Held over two days from April 23 to 24, the activation offered visitors a rare convergence of traditional artistry and advanced projection technology. Beyond unveiling its latest collection, Tanishq introduced a new format of jewellery storytelling that blends scale, craftsmanship, and immersive media.

Commenting on the launch, Amarjeet Hudda, COO of Laqshya Media Ltd, said, “This was a chance to do something the industry had never attempted before. Tanishq gave us a full creative room, and the result is something that goes beyond regular brand launches. It’s storytelling in mid-air. For us at Laqshya, it’s a proud milestone in blending tech, media, and emotion.”

“The activation uses Holo Mesh Projection Technology, where a translucent mesh acts as a nearly invisible canvas for high-powered light mapping. Suspended in open space, it creates a surreal illusion where each design detail — from ghungroos to flowing filigree — appears to hover and move. The visuals were set to a specially composed sound design, turning the skyline into a moving story of craftsmanship and beauty. Every element was custom-built to perform in outdoor conditions, making it a true feat of execution,” added Sommnath Sengupta, CEO of Inventech.

Tanishq’s Kundan Stories collection, launched ahead of Akshaya Tritiya and the wedding season, features designs based on traditional techniques such as takkar ka kaam, talaf, wire and pearl bunching, and die-stamping. Each piece requires more than 200 hours of craftsmanship, combining heritage methods with contemporary design.

Pelki Tshering, chief marketing officer at Tanishq, said, “At Tanishq, every piece of jewellery is a story—shaped by the hands of our karigars and inspired by the Tanishq woman. This season of new beginnings, our Kundan Stories collection brings heritage and modern elegance together, celebrating craft from the beauty of takkar ka kaam to the delicate lace of filigree. And now, we bring these stories to life with India’s tallest Holo stand—an immersive, one-of-a-kind tribute to intricacy, craft, and the jewellery that adorns the modern Indian woman.”

India –KRBL, the Indian rice processing and exporting company, has teamed up with Laqshya Media Group to launch a new multicity out-of-home (OOH) campaign featuring 3D anamorphic installations to promote its India Gate Basmati Rice.

KRBL’s new campaign, launched across multiple metro and key cities, uses creative and technological elements like 3D anamorphic billboards, tear-effect hoardings, and large cutout installations to engage audiences and highlight the brand’s transformation.

Laqshya Media Group launched the campaign with teaser ads featuring the phrase “Phata Poster, Nikla Star,” sparking curiosity among commuters. These teasers were placed in high-traffic urban areas and key locations, building anticipation for India Gate’s brand transformation while reaching audiences in regional markets.

The campaign concluded with the reveal of the tagline “India’s Favourite Cooking Star in a New Avatar,” highlighting India Gate’s shift towards a more modern, consumer-focused identity while maintaining its heritage. The reveal aimed to show the brand’s transition from tradition to innovation.

Kamal Kant Kanaujia, DGM marketing at KRBL, shared, “The transformation and unveiling of India Gate’s new look called for a campaign that could captivate consumer attention, sparking intrigue and culminating in delight. Out-of-home (OOH) advertising was strategically chosen as a key element of the media mix, with an overnight transition from teaser to reveal—timed perfectly with the digital unveiling by Mr. Amitabh Bachchan. Our confidence in Laqshya was well-placed, as the campaign garnered widespread recognition and acclaim.” 

KRBL’s campaign featured several creative design elements, including 3D rice bag installations that appeared to break through hoarding frames and tear-effect visuals symbolising the brand’s transition. 

However, the campaign’s standout feature was the use of anamorphic 3D billboards in cities like Bengaluru and Delhi, creating optical illusions that made the products seem to leap off the screens. The OOH campaign was also supported by digital activations across platforms as part of KRBL’s broader brand refresh.

Speaking on the campaign, Kunal Sharma, head of marketing and business head – modern trade and ecommerce at India Gate Foods (KRBL), said, “Outdoor advertising was a key pillar of our brand refresh, and Laqshya’s expertise helped us deliver a campaign that made a lasting impact. The strategy of building intrigue through teasers and creating compelling reveals allowed us to craft a journey of discovery for consumers. Every element of this campaign was designed to reflect India Gate’s transformation while reinforcing our leadership in the basmati rice category. With the momentum we’ve built, we are confident in pushing our market share beyond 50% and strengthening connections with both loyal and new consumers.”

Amarjeet Hudda, COO of Laqshya Media Limited, added, “This campaign was more than just advertising—it was an immersive visual journey that brought India Gate’s transformation to life. We deeply appreciate KRBL’s trust in giving us this OOH mandate in the multi-agency pitch, which allowed us to push boundaries and craft a campaign that wasn’t just seen but truly experienced and appreciated by consumers. Through strategic execution and bold storytelling, we successfully delivered a message that resonates with consumers across generations.”

Mumbai, India – Integrated communications and advertising agency Laqshya Media Group announced new key leadership role appointments, with Amarjeet Singh Hudda promoted to chief operating officer, Yuvrraj Agarwaal for chief strategy officer, and Satyabrata Das for chief alliance officer in India. 

The new promotions underscore Laqshya Media Group’s commitment to nurturing internal talent and leveraging the expertise of industry veterans to drive innovation, growth, and client excellence. 

In his new role, seasoned professional Amarjeet Singh Hudda will manage Laqshya Solutions and Laqshya Assets under Laqshya Media Limited. Prior to his promotion, Hudda was working as COO for Laqshya Solutions.

He carries with him over two decades of industry experience and is widely acknowledged in the field of out-of-home (OOH) in India. He started working at Laqshya back in 2005 and has since been working on building a name for the agency in OOH advertising.

Meanwhile, in his appointment, seasoned business leader Yuvrraj Agarwaal will focus on shaping the organisation’s strategic direction and driving new business development for key clients.

He initially joined Laqshya as the group’s national head for new initiatives. Agarwaal brings with him over 24 years of experience in the media and advertising sectors, with expertise in digital transformations, strategy, and revenue generation.

Also part of the strategic promotions is media and entertainment veteran Satyabrata Das. He will take charge of crucial business alliances with both the corporate and government sectors, with the aim of strengthening Laqshya’s market position even further.

Das had three decades of experience prior to his promotion. He formerly served as a strategic alliance specialist and is known for building strong marketing communities. He is a cross-sector business transformation specialist who excels in various aspects of media and entertainment, from print to digital transformation and storytelling. 

The strategic leadership changes signify an exciting new chapter for Laqshya Media Group as it continues to evolve and expand its presence in the dynamic media and advertising industry.

Atul Shrivastava, CEO at Laqshya Media Group, stated, “We are proud to announce the well-deserved promotions of Amarjeet Singh Hudda, Yuvrraj Agarwaal, and Satyabrata Das. Their dedication, experience, and leadership will be instrumental in propelling Laqshya Media Group to new heights of success.” 

Dubai, United Arab Emirates – Local marketing communications group Laqshya Media Group (LMG) has announced its expansion to Dubai and the Gulf region. It has also appointed Elie Hankash as its new head of its Dubai office.

The new Dubai office will serve as a hub for Laqshya Media Group’s operations in the UAE and Gulf region, offering a full range of services, including out-of-home media planning, buying, digital solutions, and experiential marketing.

Prior to his new position, Hankash was previously LMG’s general manager for Dubai and the Gulf region. He will report to Atul Shrivastava, group CEO of Laqshya Media Group. Elie brings a wealth of experience, having worked in the advertising and media industry for 35 years. 

He was previously the regional buying director at MCN Group for 15 years and has held senior positions at Leo Burnett, Y&R, McCann Erickson, and Memac Ogilvy.

Hankash said, “I am eager to bring my skill set to Laqshya and help drive the company’s growth in the UAE and Gulf region. We believe that the Middle East region is an important market for us, and we are committed to building strong relationships with clients and partners in the region.”

Meanwhile, Shrivastava commented, “We couldn’t be more excited to welcome Elie to the Laqshya Media Group family! His extensive background in related fields is a game changer as we grow our presence in the UAE and Gulf region. Our expertise and experience make us confident that clients will warmly receive our tech-focused and innovative approach to out-of-home media and partners alike.”

LMG’s move into the UAE and Gulf region is part of its wider strategy to expand globally and offer its services to clients worldwide. Laqshya is already executing a number of campaigns in global markets through its alliance with some OOH agencies in Europe and the USA. 

Its public relations arm recently ventured into the news distribution service, launching ‘NewsCoverage.in‘ in May 2022.