Marketing Featured East Asia

Lalamove HK reiterates it’s an enabler of ‘care’ via new campaign

Hong Kong – On-demand delivery platform Lalamove has launched a new campaign in Hong Kong, ‘Lalamove Deliver Joy’, to inspire the act of giving by using the service to deliver ‘happiness’ and ‘care’ to loved ones. As the city adapts to the new normal in the aftermath of the fifth wave of Covid-19, Lalamove reiterates its role in helping to keep family and friends connected by being able to deliver any goods – such as bouquets, nourishing soups, and hearty meals – as an act of care.

The centrepiece of the campaign is a brand video, created together with creative agency Secret Tour Hong Kong. The ad captures an interaction between a mother and son where the mother transforms into a Lalamove driver-partner to deliver a bowl of aromatic soup to her son who lives apart. The ad aims to show Lalamove’s commitment to making on-demand delivery possible for everyone “through thick and thin.”

Alex Kwan, the platform’s director of marketing, said, “The pandemic has unprecedentedly interrupted social interactions across the city and the world, therefore the need and urge to rekindle such connections are now stronger than ever. At Lalamove, we connect friends, families and businesses with goods they need via instant deliveries as and when you need them. This campaign conveys a clear message: Lalamove delivers care, joy and love to all. Our 45,000 driver partners are always at your service!”

He adds, “In our promise to meet the many different delivery needs of our customers, we want to inspire our users to deliver different items to those they love. We foster human interactions by delivering nourishing soup, brighten up people’s day by delivering fresh food ingredients, rekindle relationships by delivering bouquets and nurture human’s friendship with pets by covering the hassle of transportation. By doing all these, Lalamove is on a constant quest to inspire people across this city to build closer bonds.”