Malaysia – Looking for the secret to a youthful glow? Spritzer Malaysia and FCB SHOUT have the answer in their latest campaign, redefining skincare by positioning Spritzer Mineral Water as the ultimate ‘must-have’ for radiant, glowing skin.
Titled ‘SILIQA,’ Spritzer Malaysia’s hydration-centred beauty campaign introduces its natural mineral water, enriched with silica from the earth’s purest underground springs, as an essential ingredient for youthful beauty and radiant skin.
Going beyond just rebranding silica, the campaign positioned the essential mineral as something synonymous with beauty and well-being. With this, silica becomes the crown jewel of Spritzer’s promise: hydration that transforms from the inside out, promising a sense of rejuvenation and revitalisation after every sip.
The campaign stars actress and Spritzer Brand Ambassador Koe Yeet, whose natural elegance and radiant beauty embody the essence of SILIQA—pure, powerful, and transformative. The accompanying film showcases her luminous complexion against a lush rainforest backdrop, symbolising the harmony between deep hydration and nature’s vitality.
Spritzer’s social and digital channels premiered the SILIQA campaign film, with plans to expand its reach to radio, movie theatres, billboards, and in-store displays. This multi-platform approach ensures the campaign reaches a broad audience, inviting everyone to rediscover beauty in its purest, most natural form.
“Long recognised and loved as a natural source of hydration, Spritzer Mineral Water is rich in silica and other essential minerals that don’t just quench thirst—they nourish, rejuvenate, and enhance natural beauty from the inside out,” said Shiao Chan, head of marketing at Spritzer Malaysia.
“Having a skincare routine helps, but the real impact happens when you nourish beauty from the inside. With every drop, you’re not just hydrating—you’re nourishing your skin, enhancing your natural beauty with the power of SILIQA,” she added.
Amid a world of beauty filters and fleeting trends, Spritzer’s SILIQA campaign invites everyone to rediscover true radiance by nourishing from within. With silica-rich mineral water, Spritzer emphasises hydration that enhances the inner well-being and naturally amplifies one’s beauty.
Also speaking about the campaign, Syahriza Badron, general manager of FCB SHOUT, shared, “SILIQA is more than just a product launch—it’s the beginning of a movement. We believe the future of beauty is in the purity of nature, and our campaign challenges people to reclaim their beauty rituals by shifting the focus away from superficial enhancements and towards deep, internal rejuvenation.”