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Tag: K-pop

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Diageo wants you to take it easy in new campaign for responsible drinking with K-Pop star Suho
Posted on February 28, 2024
by Aliza Carmona
Alcoholic beverage company Diageo has launched its new 'Enjoy the Flow, Savour Every Moment’ regional campaign for Asia Pacific, promoting responsible drinking and moderate alcohol consumption with K-Pop group EXO’s Suho.
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Spotify’s new campaign celebrates a decade of bringing K-Pop to the world
Spotify’s new campaign celebrates a decade of bringing K-pop to the world
Posted on February 13, 2024
by Teddy Cambosa
To commemorate this milestone, the popular audio streaming subscription service will be launching a special series of Spotify Singles headlined by ENHYPEN, SHOWNU X HYUNGWON (of MONSTA X), and STAYC.
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Modhaus
K-pop startup Modhaus raises US$8m funding for blockchain model for fan engagement
Posted on November 17, 2023
by Teddy Cambosa
The new funding will aid in Modhaus’ vision of expanding Cosmo into “the K-pop equivalent of LinkedIn or Kickstarter.”
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NewJeans teams up with Spotify to celebrate new EP with pop-ups, interactive playlists, and outdoor installations
NewJeans teams up with Spotify to celebrate new EP with pop-ups, interactive playlists, and outdoor installations
Posted on August 4, 2023
by Teddy Cambosa
Spotify has dubbed this celebratory campaign as ‘Bunnyland’, offering NewJeans fans the opportunity to interact with the group and the concept surrounding them physically or digitally. 
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NewJeans Levis
Levi’s taps K-Pop girl group NewJeans as its newest global ambassador
Posted on March 6, 2023
by Teddy Cambosa
Levi’s will release a brand campaign featuring NewJeans that celebrates the group’s positive energy and each member’s unique personality.
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Indonesia top country tweeting most about K-pop
Indonesia top country tweeting most about K-pop
Posted on January 31, 2022
by Teddy Cambosa
According to the latest data from Twitter, Indonesia bested its Asian counterparts to become the most active demographic to tweet about K-pop.
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Indonesia-K-Pop-TikTok-Videos
Indonesia comes out as top creator of K-pop content on TikTok
Posted on November 12, 2021
by Teddy Cambosa
Indonesia is one of the active countries outside South Korea that produce K-pop related on TikTok.
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Search results for a brand can jump to 50% when tapping BTS as brand ambassadors
Posted on July 9, 2021
by Teddy Cambosa
New data from iPrice unveils the stark impact of BTS among global brands when they are tapped as global brand ambassadors.
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K-pop brand ambassadors: Are they the new ‘upmarket’ or a ‘relevancy’ ploy?
Posted on July 5, 2021
by Teddy Cambosa
On our first-ever 'The Inner State' feature series, we've talked to four industry leaders on their thoughts and insights on the rise of K-pop brand ambassadors.
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Twitter-K-Pop-Group-Platform-Usage-Findings
Twitter is proving itself to be the critical tool for K-pop growth globally
Posted on June 14, 2021
by Teddy Cambosa
The latest statistics by Twitter unveil the large culture K-pop has made in its platform, both from old K-pop group to recently debuted ones.
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