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Lion & Lion elevates John Campbell-Bruce as regional MD across SEA 

Kuala Lumpur, Malaysia – Digital-first agency Lion & Lion has elevated current managing director for Indonesia John Campbell-Bruce to the role of regional managing director of Southeast Asia. He brings with him a wealth of expertise in strategy, account management and delivery.

In his new role, Campbell-Bruce will be leading the client service teams across the region in Malaysia, Indonesia and Singapore to further strengthen the agency’s one-company regional approach, offering the best integrated solutions to client partners.

He will be reporting to Fredrik Gumpel, chief executive officer at Lion & Lion.

After spending 15 years working in Australia across digital, traditional and media publishing, he moved to Indonesia three and a half years ago and assumed the position of managing director for Lion & Lion Indonesia. 

He has worked at some of the biggest companies in the world across a variety of industries, including but not limited to: Microsoft, Hyundai, Kia, PepsiCo, Commonwealth Bank, Westpac, American Express, Tourism Tasmania, Unilever, Blackmores, Nokia and Diageo.

Speaking on his new role, he said, “The last 3.5 years have been transformative for me personally and professionally. I am very excited about my new responsibilities where I can drive growth for the Lion & Lion network and effect new ways of working across the current three markets. I feel very at home at Lion & Lion, and I am determined to assist the agency network in achieving our aggressive expansion goals across ASEAN.”

Meanwhile, Gumpel commented, “I’m very happy to see John take this next step in his career. It’s well deserved as John has grown tremendously as a leader over the last 3.5 years where he’s really taking the step from being a marketing leader to becoming a strong business leader.” 

He added, “With John’s positive attitude, his dedication and wealth of knowledge on how to drive client service organisations, I’m excited to see him take this next step into a regional role where we as an organisation can leverage his capabilities and leadership on a broader scale.”

Reporting to Campbell-Bruce will be the newly appointed business directors of Malaysia and Singapore, Amelia Peng and Hendero Fin, who will focus on developing and strengthening client connections as well as unlocking new local and regional brands in their respective regions. 

The new appointment comes after Lion & Lion announced its strategic expansion plans in Southeast Asia centred on strengthening core capabilities, and delivering impact through the integration of data and creativity.