Kuala Lumpur, Malaysia – The digital used car buying and selling company in Malaysia, myTukar, has recently announced a new leadership appointment, promoting current chief operating officer Jeffrey Ong as the new chief executive officer.

The appointment comes after former chief executive officer Feng Hansen’s promotion, who will be assuming the chairman role of myTukar starting in June. Ong will now be leading the company into a new stage of rapid development, driven by the ‘ASEAN Passport Program’ – is a project designed to bolster the company’s position as the market leader in the B2B used car segment across the region, with the aim to onboard more used car dealers – the AI-driven loan indicator system, and the full expansion of the ASEAN commercial space.

Prior to joining myTukar, Ong has previously served as a corporate liquidity expert for six years, designing blueprints for financial service products in APAC. In addition, he has laid the foundation for various cutting-edge digital and physical business units.

Commenting on his new role, Ong said that he is honored to have the opportunity to lead myTukar, and his goal is to become the largest used car platform to help dealers expand the used car market, as well as develop a comprehensive regional car mobility ecosystem, thus turning myTukar into a customer-first used car platform.

He further shared that the company will be introducing more traditional used car dealers through its ‘ASEAN Pass Program’. By leveraging its digital platform and offline infrastructure, Malaysian used car dealers will be able to sell their vehicles abroad or purchase foreign vehicles, promoting ‘quality’ and ‘transparency’ in the purchase process.

“We hope to consolidate myTukar as the first choice in the used car digital market. By strengthening our offline infrastructure, as well as our centralized inventory management and logistics system, we will make the customer’s purchase process as simple as buying daily necessities online,” said Ong.

In April this year, myTukar has launched its first phase of new retail chain openings, to expand its physical purchasing experience with customers across major shopping centers in Klang Valley, namely in Paradigm Mall, Petaling Jaya; One Utama, Petaling Jaya; and MyTOWN Shopping Centre, Kuala Lumpur.