Sydney, Australia – Seasoned political and strategic communications advisor Jacqui Munro has officially joined the team at PR and brand experience agency Red Havas as its new senior account director, as well as second in-charge to head of public affairs Lawrence Muskitta.
The recent appointment comes after Red Havas has won new business accounts, as well as strengthened its newly-created public affairs service offering.
Munro will deliver crisis and issues management, corporate social responsibility and public advocacy campaigns for Havas Village clients and other organisations and brands seeking to manage external change and take a leading role in shaping public debate.
Prior to joining Red Havas, Munro came from boutique public relations agency Agenda C, where she has experience working with clients across banking, economic policy and education.
In addition, she has worked for former Prime Minister Malcolm Turnbull, former NSW Premier Gladys Berejiklian and former Federal Member of Parliament and President of the Australian Medical Association, Dr Kerryn Phelps. She has also worked on national public advocacy projects, including as a media adviser for the successful 2017 Marriage Equality campaign.
Speaking about her appointment, she said that she welcomes the opportunity to leverage her expertise to help clients build and manage long-term stakeholder relationships, navigate institutions and government and constructively engage in policy discussion.
“Developing a new public affairs offering with Lawrence and Red Havas presents the best of both worlds: The excitement of a fresh venture with limitless possibilities backed in by the strength of a respected industry player and a huge amount of talent to draw on,” Munro said.
Meanwhile, Lawrence said Munro’s experience in public policy and media relations brought invaluable political perspectives and experience to the agency’s public affairs offering.
“Diversity of thought is critical to finding innovative solutions to the challenges our clients face. With Jacqui on board, we bridge the political divide, bringing creativity and new ideas to the public discussion,” he said.