Tag: Jack Morton

Australia – Jack Morton and Weber Shandwick Australia have announced the launch of a new content agency called Vocal. The new addition to the agency alliance in Australia now expands the offering to three agencies under one roof, providing clients services across experiential, communications and content.

Spearheaded by Tom Abood, the new content studio will deliver social first, high-quality engaging content. With a decorated career, delivering for the world’s biggest content producers including, Disney, ESPN, National Geographic and social publishing giant LADbible, Abood’s experience is testament to the breadth and depth of experience the agency brings. 

Through Vocal, he will oversee the content studio and a team of professionals to deliver outputs across a content landscape spanning short-form, long-form, documentary, TVC and broadcast. 

Bringing a distinctive and elevated approach, Vocal will engage in consulting, guiding, and assisting its counterparts at Jack Morton and Weber Shandwick Australia. Vocal has hit the ground running already collaborating with household Australian names including Canva, Commonwealth Bank, BWS and Hawaii Tourism. 

Tom Abood, business director at Vocal, said, “We strive to create content that people talk about – whether it’s something short and snackable or in-depth long form. We’re storytellers of various disciplines and we want to build narratives that capture audiences through entertainment. We want people talking to their mates, family or community about what they saw. I am thrilled at the possibility of what we are going to create.”

Meanwhile, Helen Graney, CEO at Jack Morton/Weber Shandwick Australia and Vocal, commented, “We’re entering a new era of content creation and brand engagement. With Vocal as the latest addition to our family, we’re breaking new ground, delivering content that not only captivates but inspires positive change. A first of its kind in this market, this partnership brings the combined expertise of experiences, communications, and content together – all under one roof.” 

Singapore – Global brand experience agency Jack Morton has appointed Phil Boyle, former vice president of marketing partnerships for Asia at Live Nation, to be its new SVP, managing director for Asia.

In his new role, Boyle will be moving to Singapore and championing innovative brand experience work for clients, including Unilever, Meta, Riot Games, and HSBC, amongst others. He will also continue to promote collaboration across IPG agencies in the market.

Aside from his recent stint at Live Nation, Boyle has also previously held a leadership role at Jack Morton in Shanghai as SVP, client services for Asia, working across multiple industries from automotive to entertainment.

Commenting on his appointment, Boyle said, “Extraordinary work that makes people think, feel, and act excites me. I’m incredibly passionate about it, so I’m looking forward to getting back into the experience game. Returning to Jack Morton feels like I’m coming home. The team and agency culture is exceptional, and I’m thrilled to once again be a part of their epic journey to reimagine what a brand experience can be.”

Meanwhile, Julian Pullan, Jack Morton’s vice chairman and president for international, shared that the marketplace in Asia has faced unprecedented challenges over the last couple of years, so helping brands navigate the landscape and find the best channels to reach their audiences is critical right now. 

“Phil is the right leader to help guide our clients and teams. He understands the nuances of all the local markets – from China to Southeast Asia – and has the breadth of expertise and the strategic vision to drive growth. Not to mention that he’s a team player who embodies our core values of passion, agility, and respect at every turn,” said Pullan.