Tag: IPG Mediabrands
IPG Mediabrands, a media holding company under Interpublic Group, has appointed Darren Yuen as chief executive officer (CEO) in Malaysia.
Preston will be taking over from Olivia Warren, who has been promoted to Global Managing Director of Traverse32, IPG’s independent development and production studio based in New York.
IPG Mediabrands, the media holding company within the Interpublic Group, has unveiled its new global Centre of Excellence in Pune, India, aiming to drive advanced media activation and foster next-generation growth.
The partnership offers KINESSO clients increased transparency and visibility into the consumer journey, including whether or not a customer completes a purchase after adding items to their basket. It is a first-to-market worldwide solution across commerce partners, including Amazon. With a number of...
IPG Mediabrands, Interpublic Group's media and marketing solutions subsidiary, global adtech firm PubMatic, and SeenThis, an adaptive streaming firm, have signed a landmark deal to establish the Climate Action platform (CAM), the industry's first green advertising platform.
Effective immediately, Foong will step into the role of chief investment officer, responsible for all legacy and new media investments within the group, with a focus on buying accountability and innovation.
According to the report, television budgets are stabilising in 2024 and are expected to be up by 0.2% following 2023’s - 2.3% performance. This increase in growth is primarily driven by the tailwinds of sporting events – primarily the Paris Olympics.
The 'Work & Study' program at MBCS Academy is especially intended for school dropouts from Malaysian B40 SPM and STPM classes, which correspond to families from the lowest 40% of income earners in Malaysia. Successful applicants can pursue a subsidised diploma or degree program at a partner university,...
The partnership will provide campaign solutions that enable brands to avoid spreading false information on social media, using the technology-driven performance unit, KINESSO, and the research data from IPG Mediabrands’ media intelligence and investment section, MAGNA. Political, environmental, medical,...
Biti takes over as APAC Head of KINESSO, IPG Mediabrands' tech-driven performance agency, and leads a team of over 1000 digital experts across 11 markets. They work in digital media, marketing automation, advanced analytics, commerce, and AI.
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