Seoul, South Korea – Global digital ad verification company Integral Ad Science (IAS) has announced the appointment of Inwon Park to lead its sales operations in South Korea. Park will be working with brands, agencies, publishers, and platforms in the region, and will be based in Seoul, to report to Takeshi Yamaguchi, country manager for Japan and South Korea.
In this new role, Inwon is tasked to help create education and awareness about media quality and how using IAS solutions can help clients create efficiencies and make online advertising a safe place for advertisers and publishers alike. Previously, he served as an account director at Jellyfish, a marketing performance platform, where he accelerated their client relationships across key verticals. Prior to that, he had notable stints with companies like iProspect, Carat and Google in South Korea.
Park commented that South Korea’s digital media market is evolving quickly, and educating the clients on the value of media quality for their digital campaigns presents a big opportunity.
“Joining IAS at this critical point in the company’s journey is an exciting opportunity, as the growth of digital advertising drives a greater need for media quality measurement,” Park said.
Takeshi Yamaguchi, country manager for Japan and South Korea at IAS, shared, “As IAS continues to expand in the APAC region, we’re delighted to bring Inwon aboard as the Head of Korea Market to spearhead the media quality mandate in South Korea. Inwon brings a wealth of experience in digital advertising, strategy, team building and programmatic.
“As marketers in South Korea invest more significant budgets across digital advertising channels, IAS offers the solutions they need to measure quality impressions for their campaigns. We are thrilled to have Inwon on board and look forward to accelerating our growth in South Korea with his sales leadership, industry knowledge, and proven success working with major brands and agencies locally,” Yamaguchi adds.